📌 Core Information
🔹 Job Title: Digital Brand Manager (TCaster)
🔹 Company: LEARN Corporation
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Education, Digital Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and GTM leadership for digital products
- Performance marketing execution across digital channels
- Auditing, coaching, and team development in marketing
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth through digital products.
📋 Key Responsibilities
✅ Own the Go-To-Market (GTM) plan for digital products, ensuring strategic alignment with business goals and revenue targets
✅ Identify monetization opportunities within digital products and build commercialization strategies that maximize value
✅ Analyze market trends, customer behavior, and competitive positioning to inform marketing and product strategies
✅ Collaborate with Product, Sales, and Customer Success teams to create seamless, insight-driven marketing alignment
✅ Influence product development by providing recommendations that improve customer experience and product-market fit
✅ Craft and oversee integrated product and brand communication strategies across all internal and external stakeholders
✅ Define and monitor marketing KPIs to evaluate performance, drive optimization, and ensure marketing effectiveness
✅ Plan and lead full-funnel performance marketing campaigns aimed at driving awareness, adoption, engagement, and revenue
✅ Optimize campaign performance across digital channels using A/B testing, segmentation, and iterative experimentation
✅ Maximize ROI by adjusting campaign strategy, messaging, targeting, and channel mix based on real-time performance insights
✅ Provide hands-on execution support and guidance in tools such as Google Ads, Meta Ads, and analytics platforms when needed
✅ Audit marketing processes, strategies, and execution to ensure alignment with business objectives and best practices
✅ Identify areas for improvement and provide clear, actionable feedback to strengthen team capabilities
✅ Serve as a mentor and subject matter expert in performance marketing, fostering growth and accountability across the team
ASSUMPTION: This role requires a mix of strategic planning, hands-on execution, and team leadership skills to drive marketing success for digital products.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred)
Experience: 5+ years in performance marketing, digital product marketing, or a related role with ownership of GTM strategy and execution
Required Skills:
- Strong commercial and strategic mindset, with the ability to uncover monetization opportunities and translate them into marketing actions
- Advanced skills in campaign optimization, ROI analysis, and data interpretation
- Confident in using data to inform decisions, experiment, and scale what works
- Excellent communication and leadership skills, with a proven ability to coach teams and engage stakeholders at all levels
- Proven hands-on experience with key digital tools (e.g., Google Ads, Facebook/Meta Ads, Google Analytics, and other performance platforms)
Preferred Skills:
- Experience in the education or EdTech industry
- Fluency in Thai
ASSUMPTION: Candidates with experience in digital product marketing and a strong commercial mindset are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: THB 150,000 - 250,000 per month (Estimated based on experience level and market rates for digital marketing roles in Bangkok)
Benefits:
- Health insurance
- Retirement fund
- Performance-based bonuses
- Learning and development opportunities
Working Hours: 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on market rates for digital marketing roles in Bangkok, with a focus on experience level and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically EdTech and lifelong learning
Company Size: 1,001-5,000 employees, providing a large-scale environment with diverse opportunities
Founded: 2005, with a history of growth and innovation in the EdTech industry
Company Description:
- LEARN Corporation is Thailand’s leader in lifelong-learning EdTech, guided by the conviction that “learning opportunities can improve one’s quality of life”
- Across 12+ business units, they reach hundreds of thousands of learners every year, aiming to serve as a private “ministry of education” and upgrade education nationwide
Company Specialties:
- Education Technology
- EdTech
- Lifelong Learning
Company Website: careers.learn.co.th
ASSUMPTION: LEARN Corporation is a well-established EdTech company with a strong commitment to lifelong learning and improving the quality of life for its learners.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: On-site, with flexible working hours and remote work options available
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team or expand responsibilities across other business units
- Opportunities to work on diverse digital products and learn about the EdTech industry
- Chance to develop skills in strategic planning, performance marketing, and team leadership
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and EdTech.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Pathumwan, Bangkok
Geographic Context:
- Bangkok is a bustling, multicultural city with a vibrant job market and numerous opportunities for personal and professional growth
- The Pathumwan district is well-connected by public transportation and offers a range of amenities, including shopping, dining, and entertainment options
- LEARN Corporation’s office is located in the MBK Tower, providing easy access to nearby attractions and facilities
Work Schedule: Standard office hours, with flexibility for remote work and overtime as needed
ASSUMPTION: The office environment at LEARN Corporation is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and/or other marketing team members
- Case study or assignment to assess strategic thinking and problem-solving skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and commercial mindset
- Campaign optimization and data analysis skills
- Communication and leadership abilities
- Cultural fit and alignment with LEARN Corporation’s mission and values
Application Tips:
- Highlight your experience in digital product marketing and GTM strategy
- Demonstrate your ability to uncover monetization opportunities and drive revenue growth
- Showcase your hands-on experience with digital marketing tools and platforms
- Tailor your resume and cover letter to emphasize your strategic mindset and commercial acumen
ATS Keywords: Digital Product Marketing, GTM Strategy, Performance Marketing, Campaign Optimization, Data Analysis, Team Leadership, EdTech, Lifelong Learning
ASSUMPTION: The interview process at LEARN Corporation is designed to assess candidates’ strategic thinking, commercial mindset, and cultural fit, with a focus on their ability to drive marketing success for digital products.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook/Instagram Ads)
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with key digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all interactions
- Collaboration: Working together to achieve common goals and drive success
- Excellence: Striving for the highest standards in all aspects of our work
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to change and responding quickly to new opportunities and challenges
- Collaborative: Working closely with cross-functional teams to achieve shared objectives
- Results-oriented: Focusing on outcomes and delivering measurable results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment that requires adaptability and innovation?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a strong commercial mindset and a proven ability to drive revenue growth through marketing?
ASSUMPTION: Candidates who align with LEARN Corporation’s values and work style are likely to be a strong fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple digital products and marketing campaigns simultaneously
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Working with diverse stakeholders across multiple business units and functions
- Adapting to changes in market trends, customer behavior, and competitive positioning
ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to grow their careers in digital marketing and EdTech.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong commercial mindset and a focus on driving revenue growth through digital products
- In the EdTech industry, this role offers the opportunity to work on innovative learning experiences and make a positive impact on learners’ lives
- Compared to other marketing roles, this position offers strong growth potential for candidates looking to advance their careers in digital marketing and EdTech
ASSUMPTION: This role is unique in its focus on digital product marketing and revenue growth, with strong growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital learning platform
- Optimizing performance marketing campaigns to drive user acquisition and engagement for an existing digital product
- Conducting market research and competitive analysis to inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Brand Manager role at LEARN Corporation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for LEARN Corporation’s digital products?
- What are the key priorities for this role in the first 90 days?
- How does LEARN Corporation support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working on digital products in the EdTech industry?
- How does LEARN Corporation measure the success of its marketing campaigns and digital products?
ASSUMPTION: These questions are designed to assess the strategic fit of the role, the company’s commitment to employee growth, and the unique challenges and opportunities presented by the EdTech industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.learn.co.th
- Tailor your resume and cover letter to highlight your experience in digital product marketing, GTM strategy, and performance marketing
- Prepare for the interview by researching LEARN Corporation’s mission, values, and digital products
- Consider completing a case study or assignment to demonstrate your strategic thinking and problem-solving skills
- Follow up with the HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
