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Digital Campaign Manager (with hands-on PPC)

Xtra-Mile
Full-time
On-site
Raanana, Center District, Israel
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Campaign Manager (with hands-on PPC)

πŸ”Ή Company: Xtra-Mile

πŸ”Ή Location: Ra'anana, Center District, Israel

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-28

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving impactful strategies for global brands
  • Hands-on PPC campaign management
  • Budgeting and media planning
  • Client relationship management
  • Project management and coordination

ASSUMPTION: This role requires a blend of creativity and analytical skills, with a focus on data-driven decision making and proactive initiative.

πŸ“‹ Key Responsibilities

βœ… Set up and manage PPC campaigns, including industry research, account structure, ad-copy optimization, performance analyses, landing page optimization, bid management, and spend allocation

βœ… Create and manage large-scale budgets and campaigns

βœ… Develop and maintain monthly media plans and PPTX summaries across all campaigns

βœ… Act as the key contact for clients, ensuring full service and maintenance according to their digital campaign strategy

βœ… Manage project timelines, coordinate internal teams, and ensure deadlines are met

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4 years in digital campaign management with hands-on PPC experience

Required Skills:

  • Fluency in Hebrew and English
  • Creative and analytical skills
  • Data-driven decision making
  • Proactive and independent
  • Tech enthusiast with a passion for innovation
  • Experience in B2B an advantage

Preferred Skills:

  • Experience with Google Analytics
  • Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and Google Analytics would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between β‚ͺ25,000 - β‚ͺ35,000 per month, based on industry standards for experience level and location. This is an AI-assisted estimate and should be verified with the employer.

Benefits:

  • Working in a dynamic and creative environment
  • Exposure to top-level management of global clients
  • Opportunities for professional growth and learning

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary and should be confirmed with the employer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Xtra-Mile operates as a global lifecycle-marketing agency, specializing in B2B marketing for high-tech, technology, and medical industries. They focus on increasing customer lifetime value and reducing customer acquisition cost.

Company Size: Xtra-Mile has 51-200 employees, providing a mid-sized company environment with opportunities for growth and exposure to diverse projects.

Founded: Xtra-Mile was founded in 2007 and is headquartered in Ra'anana, Israel.

Company Description:

  • Xtra-Mile is a global lifecycle-marketing agency operating mainly in the US, Europe, and APAC
  • They work with leading enterprises, mainly B2B companies in the high-tech, technology, and medical industries
  • Xtra-Mile offers a 360-degree marketing-services provider that walks the marketing journey, from acquisition to retention

Company Specialties:

  • Marketing strategy and business-development plans
  • Branding and corporate identity
  • Social media and digital & content campaigns
  • B2B marketing, employer branding, and lifecycle marketing

Company Website: http://www.xtra-mile.co

ASSUMPTION: Xtra-Mile's global presence and diverse client base offer unique opportunities for professional growth and exposure to international markets.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-4 years of experience in digital campaign management and PPC.

Reporting Structure: The Digital Campaign Manager reports directly to the Marketing Director and works closely with internal teams and clients.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements based on the company's policies and the employee's needs.

Growth Opportunities:

  • Exposure to top-level management of global clients
  • Opportunities for professional growth and learning in a dynamic environment
  • Potential career progression into senior marketing roles or management positions

ASSUMPTION: Given Xtra-Mile's mid-sized company structure and global client base, there are ample opportunities for professional growth and career advancement.

🌍 Location & Work Environment

Office Type: Xtra-Mile's office is a creative and positive environment, fostering collaboration and learning.

Office Location(s): HaPnina 2, Ra'anana, Israel

Geographic Context:

  • Ra'anana is a city in the Center District of Israel, located near Tel Aviv
  • The city offers a mix of urban and suburban living, with easy access to major tech hubs and cultural attractions
  • Ra'anana has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: The work schedule is full-time, with standard business hours. However, the role may require flexibility to accommodate client needs and project deadlines.

ASSUMPTION: The work environment at Xtra-Mile is dynamic and creative, with opportunities for professional growth and exposure to diverse projects.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the Marketing Director
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Campaign management skills
  • Analytical and problem-solving abilities
  • Creativity and innovation
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of PPC campaigns and digital marketing strategies
  • Showcase your analytical skills and data-driven approach to decision-making
  • Prepare examples of successful campaigns or projects you've managed

ATS Keywords: PPC, Google Ads, Meta, LinkedIn, X, campaign management, budgeting, media plans, client relationships, project management, Google Analytics, B2B, marketing strategy, digital marketing, social media, employer branding, lifecycle marketing

ASSUMPTION: The interview process at Xtra-Mile is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Google Analytics
  • Microsoft PowerPoint
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing and campaign management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Collaboration and teamwork
  • Customer focus and excellence
  • Integrity and accountability
  • Continuous learning and improvement

Work Style:

  • Dynamic and fast-paced environment
  • Proactive and independent
  • Strong organizational skills and attention to detail
  • Ability to multitask and manage multiple campaigns and clients
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced environment?
  • Are you proactive, independent, and able to take initiative?
  • Do you have strong organizational skills and the ability to multitask?
  • Are you a collaborative team player with excellent communication skills?
  • Do you align with Xtra-Mile's company values and mission?

ASSUMPTION: Xtra-Mile values candidates who are proactive, independent, and able to thrive in a dynamic and fast-paced environment. Strong organizational skills and the ability to multitask are essential for this role.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
  • Working in a fast-paced environment with tight deadlines and shifting priorities
  • Adapting to the unique needs and preferences of diverse global clients
  • Keeping up with industry trends and continuous learning in the digital marketing landscape

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced and dynamic nature of the work environment, as well as the need to manage multiple campaigns and clients effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital campaign manager roles, this position offers a unique blend of hands-on PPC campaign management and strategic planning
  • Xtra-Mile's global client base provides exposure to diverse industries and markets, offering opportunities for professional growth and learning
  • This role has the potential for career progression into senior marketing roles or management positions within the company

ASSUMPTION: This role offers a unique blend of hands-on PPC campaign management and strategic planning, with opportunities for professional growth and career advancement within the company.

πŸ“ Sample Projects

  • Developing and implementing a PPC campaign strategy for a global tech client, resulting in a 30% increase in conversions
  • Managing a large-scale budget and campaign for a medical device company, achieving a 25% reduction in cost per acquisition
  • Creating and maintaining monthly media plans and PPTX summaries for multiple clients, ensuring consistent and effective campaign performance

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage PPC campaigns, create and maintain media plans, and achieve measurable results for clients.

❓ Key Questions to Ask During Interview

  • Can you describe the typical client profile and industry focus for this role?
  • How does Xtra-Mile support the professional growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Xtra-Mile approach work-life balance, and what flexibility is available for this role?
  • What are the next steps for career progression within the company for this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful campaigns or projects you've managed
  • Follow up with the company within one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.