📌 Core Information
🔹 Job Title: Digital Channel Marketing Specialist
🔹 Company: Capital Group
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and executing projects/campaigns to enhance engagement
- Leveraging data-driven approach to deliver best-in-class email experiences
- Collaborating with key marketing partners to drive audience experiences and tests
- Designing, building, and owning strategic integrated channel experiences
ASSUMPTION: This role requires a high level of proficiency in marketing automation tools and a strong background in email marketing. The ideal candidate will have experience working with diverse teams and stakeholders to drive successful marketing campaigns.
📋 Key Responsibilities
✅ Drive innovation and execute projects/campaigns to enhance engagement
✅ Leverage data-driven approach to deliver best-in-class email experiences
✅ Collaborate with key marketing partners to drive audience experiences and tests
✅ Design, build, and own strategic integrated channel experiences for assigned audiences
✅ Configure marketing automation tools like Salesforce Marketing Cloud (SFMC) to deliver targeted, personalized audience experiences
✅ Build and deploy integrated digital marketing solutions using HTML, CSS, Amp Script, and SQL/JavaScript (NTH)
✅ Measure and drive channel performance using analytical resources such as Adobe Analytics
✅ Maintain meaningful relationships and collaborate effectively with various personalities
✅ Raise issues, solve problems, and get things done proactively
ASSUMPTION: This role requires a strong focus on project management, communication, and problem-solving skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on email marketing and marketing automation
Required Skills:
- Proficient in marketing automation configuration tools (e.g., Salesforce Marketing Cloud)
- Proficient in HTML, CSS, Amp Script, and SQL/JavaScript (NTH)
- Strong analytical skills and experience with Adobe Analytics
- Excellent project management and communication skills
- Proven ability to collaborate effectively with diverse teams
- Strong problem-solving skills and initiative
Preferred Skills:
- Experience with client relationship management systems
- Familiarity with audience targeting and campaign execution
ASSUMPTION: Candidates with a strong background in email marketing and marketing automation are likely to be the best fit for this role. Experience working with financial services or investment management companies may also be beneficial.
💰 Compensation & Benefits
Salary Range: $108,135 - $173,016 per year (Southern California Base Salary Range)
Benefits:
- Annual Performance Bonus
- Profitability Bonus
- Retirement Plan (Capital contributes 15% of eligible earnings)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the company's stated range for the Southern California location. Benefits are subject to plan guidelines, restrictions, and vesting requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Investment Management
Company Size: 5,001-10,000 employees (Mid-sized)
Founded: 1931
Company Description:
- Capital Group was established in 1931 in Los Angeles, California
- Now has 31 offices around the globe
- Provides carefully researched investment solutions and services to financial professionals
Company Specialties:
Company Website: capitalgroup.com
ASSUMPTION: Capital Group is a well-established company in the investment management industry, with a global presence and a strong focus on providing high-quality investment solutions.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role may report to a Marketing Manager or Director
Work Arrangement: Hybrid (On-site in Los Angeles, California)
Growth Opportunities:
- Potential to advance to a Marketing Manager or Director role
- Chance to work on high-impact projects and campaigns
- Opportunity to gain experience in a large, established financial services company
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 333 South Hope Street, Los Angeles, CA 90071, US
Geographic Context:
- Los Angeles, California, is a large, diverse city with a cost of living above the national average
- The city offers a range of cultural, entertainment, and recreational opportunities
- Los Angeles has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call interview
- In-person or virtual interview with hiring manager and/or team members
- Final interview with a senior leader or panel
Key Assessment Areas:
- Technical skills in marketing automation and email marketing
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with marketing automation tools and email marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication
ATS Keywords: Marketing Automation, Email Marketing, Data Analysis, HTML, CSS, SQL, JavaScript, Project Management, Collaboration, Communication, Problem Solving, Audience Targeting, Campaign Execution, Adobe Analytics, Salesforce Marketing Cloud, Client Relationship Management
ASSUMPTION: The interview process for this role may take one to three months, as stated on the company's LinkedIn page. Be prepared for a thorough assessment of your technical skills and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Email Service Provider
- Client Relationship Management systems
- HTML, CSS, Amp Script, SQL, and JavaScript (NTH)
- Adobe Analytics
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Respect
- Responsibility
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a strong commitment to integrity and quality in your work?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proactive approach to problem-solving and adaptability in the face of change?
ASSUMPTION: Candidates who align with Capital Group's core values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Collaborating with diverse teams and stakeholders
- Keeping up with the latest marketing automation tools and trends
- Adapting to changes in the investment management industry
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and able to adapt to changes and challenges as they arise.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Email Marketing Manager position, but with a focus on driving innovation and executing projects/campaigns to enhance engagement
- Experience in the financial services or investment management industry may be beneficial but is not required
- Career progression may include advancement to a Marketing Manager or Director role within the marketing department
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on driving innovation and enhancing engagement sets it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve open rates and click-throughs
- Collaborating with cross-functional teams to create integrated channel experiences for assigned audiences
- Analyzing campaign performance data using Adobe Analytics to identify trends and optimize future campaigns
ASSUMPTION: The projects listed are examples of the types of tasks and initiatives the Digital Channel Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role align with that philosophy?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and the company, and can help you determine if the position is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and email marketing campaigns
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication
- Research the company and the investment management industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
