Digital Content Intern

📌 Core Information

🔹 Job Title: Digital Content Intern

🔹 Company: Wella

🔹 Location: Rotterdam, South Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-07-25

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing online content, activations, and campaigns
• Ensuring brand positioning and analyzing consumer behavior
• Assisting in product launches, marketing plans, and market research
• Collaborating with diverse teams in Rotterdam and Stockholm

ASSUMPTION: This role is part of Wella's Omnichannel team, focusing on E-commerce and Premium Retail business. The intern will work closely with both commercial sales teams and digital trade marketing specialists.

📋 Key Responsibilities

✅ Manage online content, activations, and campaigns

✅ Ensure brand positioning and analyze consumer behavior online

✅ Optimize content for search engines

✅ Assist in product launches, marketing plans, and market research

✅ Support data analysis and prepare presentations

ASSUMPTION: The intern will be expected to work independently and proactively, with a focus on detail and quality. They will also need to communicate effectively with team members in both Dutch and English.

🎯 Required Qualifications

Education: HBO/WO student (Bachelor/Master) in marketing, communication, international/creative business, or commercial economy

Required Skills:

• Proactive and detail-oriented approach
• Affinities with Wella's brands and the beauty industry
• Strong organizational and communication skills
• Fluency in Dutch and English, both spoken and written

Preferred Skills:

• Experience with data analysis tools
• Knowledge of the beauty industry and Wella's brands

ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and consumer behavior would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €500 - €700 per month (industry standard for internships in the Netherlands)

Benefits:

• Stagevergoeding (internship allowance)
• Reiskostenvergoeding (travel cost reimbursement)
• Amazing views from the office
• Occasional team outings

Working Hours: 38 hours per week, Monday through Friday morning

ASSUMPTION: The salary range is an estimate based on industry standards for internships in the Netherlands. The actual salary may vary depending on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Wella is a leading global beauty company with a strong presence in the Netherlands, operating in the personal care product manufacturing sector.

Company Size: Wella has over 10,000 employees worldwide, making it a large corporation with a diverse workforce.

Founded: Wella was founded in 1884 and has since grown into a global beauty giant, acquiring and developing numerous brands in the hair care and cosmetics industries.

Company Description:

• Wella is committed to empowering stylists and consumers worldwide
• The company offers a wide range of professional hair care products and services
• Wella is dedicated to promoting diversity, inclusion, and sustainability in the beauty industry

Company Specialties:

• Hair care products and services
• Beauty industry trends and innovations
• Global brand management and marketing

Company Website: http://us.wella.com

ASSUMPTION: Wella's focus on diversity and inclusion creates an environment where interns can learn and grow, regardless of their background.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students seeking to gain practical experience in digital marketing and consumer behavior analysis.

Reporting Structure: The intern will report directly to the Digital Trade Marketing team and collaborate with commercial sales teams.

Work Arrangement: This is an on-site internship with a duration of 6 months, ideally working 38 hours per week.

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on international projects and collaborate with teams in Stockholm
• Possibility to combine the internship with research, although this will primarily be in the intern's own time

ASSUMPTION: While Wella does not explicitly mention growth opportunities, interns who demonstrate strong performance may be considered for full-time positions or other opportunities within the company.

🌍 Location & Work Environment

Office Type: Wella's Rotterdam office is located in the Delftse Poort building, offering amazing views of the city.

Office Location(s): Rotterdam, South Holland, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, known for its vibrant cultural scene and diverse population
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth
• Rotterdam has a well-developed public transportation system, making it easy to commute from various parts of the Netherlands

Work Schedule: The intern will work Monday through Friday morning, with a flexible schedule that allows for a balance between work and personal life.

ASSUMPTION: While the job description does not mention specific work hours, it is reasonable to expect that the intern will have a flexible schedule that allows for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with Wella's values
• Communication skills and ability to work effectively in a team
• Problem-solving skills and initiative
• Knowledge of marketing principles and consumer behavior

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your passion for the beauty industry and Wella's brands
• Showcase your proactive and detail-oriented approach through specific examples

ATS Keywords: Marketing, consumer behavior, brand positioning, data analysis, product launches, marketing plans, internship, Rotterdam, Wella, beauty industry

ASSUMPTION: Wella uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Data analysis tools (e.g., Excel, Google Analytics)
• Content management systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: While the job description does not mention specific tools or technologies, it is reasonable to expect that the intern will use common marketing and data analysis tools to perform their duties.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Wella is committed to empowering stylists and consumers worldwide
• Innovation: The company encourages creativity and continuous learning
• Collaboration: Wella fosters a culture of teamwork and mutual support

Work Style:

• Proactive and detail-oriented approach
• Strong communication and organizational skills
• Ability to work effectively in a team and collaborate with diverse teams in Rotterdam and Stockholm

Self-Assessment Questions:

• Do you share Wella's commitment to empowering stylists and consumers?
• Are you comfortable working in a dynamic, international team environment?
• Do you have a proactive and detail-oriented approach to your work?

ASSUMPTION: Wella places a strong emphasis on cultural fit, so it is essential for candidates to align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams in Rotterdam and Stockholm, requiring strong communication skills and cultural sensitivity
• Adapting to a fast-paced, dynamic work environment
• Balancing work and personal life, especially during peak periods

ASSUMPTION: While Wella offers a supportive work environment, the internship may present challenges that require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to other digital marketing internships but focuses specifically on the beauty industry and Wella's brands
• Unlike other internships, this role offers the opportunity to work with both commercial sales teams and digital trade marketing specialists
• Career progression may be faster at Wella due to its large size and global presence

ASSUMPTION: While this role shares similarities with other digital marketing internships, its focus on the beauty industry and Wella's brands sets it apart. Additionally, Wella's large size and global presence may offer more significant growth opportunities for interns who demonstrate strong performance.

📝 Sample Projects

• Managing a product launch campaign, including content creation, optimization, and promotion
• Analyzing consumer behavior data to inform marketing strategies and brand positioning
• Assisting in the creation of a marketing plan for a new product or service

ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and provide a glimpse into the types of tasks the intern may be expected to perform.

❓ Key Questions to Ask During Interview

• How does this internship fit into Wella's overall marketing strategy?
• What are the most significant challenges facing the Omnichannel team, and how can this internship contribute to addressing them?
• How does Wella support the professional growth and development of its interns?
• What opportunities are there for collaboration with teams in Stockholm, and how can this enhance my learning experience?
• How does Wella ensure a healthy work-life balance for its employees, including interns?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Wella's company culture, while also providing valuable insights into the internship and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your previous work, such as marketing campaigns or consumer behavior analysis projects, to demonstrate your abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.