Digital & Content Marketing Specialist

📌 Core Information

🔹 Job Title: Digital & Content Marketing Specialist

🔹 Company: XCEED

🔹 Location: Barcelona, Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 1.5-2+ years

🔹 Remote Status: Remote (with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Creating and localizing written content for marketing campaigns and platforms
• Building and scheduling newsletter campaigns across internal and client accounts
• Collaborating with cross-functional teams to keep campaigns aligned and on schedule
• Supporting content and campaign planning with marketing and sales teams
• Analyzing content performance and driving data-driven improvements

ASSUMPTION: This role requires a strong focus on multilingual content creation and localization, as XCEED operates in multiple languages and regions.

📋 Key Responsibilities

✅ Build and schedule newsletter campaigns across internal and client accounts

✅ Write and publish SEO-optimized blog articles related to events, cities, and lifestyle

✅ Draft and optimize marketing copy for landing pages, venue descriptions, and city guides

✅ Create basic visual assets using Canva or Figma, based on brand-approved templates

✅ Coordinate translation workflows for multilingual content

✅ Maintain and organize digital asset libraries (images, videos, content files)

✅ Support content and campaign planning with marketing and sales teams

✅ Assist in SEO audits and metadata updates

✅ Track content performance and support data-driven improvements

✅ Collaborate with cross-functional teams to keep campaigns aligned and on schedule

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and a structured approach to work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1.5-2+ years of experience in a marketing, communications, or agency environment

Required Skills:

• Professional fluency in English (written and spoken)
• Professional working level in at least one of: Spanish, Italian, French, or German
• Excellent writing and editing skills in English and your second language
• Familiarity with SEO best practices and CMS platforms like WordPress or Elementor
• Experience using email platforms like Mailchimp or Hubspot
• Basic design proficiency using Figma or Canva with brand templates
• A structured, analytical approach to your work, with strong attention to detail
• Ability to adapt quickly to new tools and changing priorities

Preferred Skills:

• Experience with project management tools like Asana or Trello
• Familiarity with Google Analytics or similar analytics platforms
• Knowledge of the events industry

ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for this role due to XCEED's multilingual focus.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for a mid-level marketing role in Barcelona)

Benefits:

• Competitive fixed salary
• Remote-first, flexible, and diverse company culture
• Unlimited time off
• Workcation encouraged
• Unlimited access to learning platforms (Codely, PluralSight, MasterClass, Blinkist)
• Free tickets to top music events and parties across Europe
• Opportunities for growth within the company
• Team-building activities and meet-and-greet events

Working Hours: Full-time (40 hours per week, with flexible hours and occasional on-site work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Barcelona. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: XCEED operates in the events industry, focusing on ticketing, marketing, and audience insights for clubs, festivals, concerts, and cultural movements.

Company Size: XCEED has 7,990+ employees globally, making it a large enterprise with a significant presence in the market.

Founded: 2009

Company Description:

• XCEED is a platform that bridges the gap between the digital and physical, enhancing real moments with seamless technology.
• It empowers event organizers to manage ticketing, marketing, and audience insights while helping fans discover their next unforgettable experience.
• XCEED powers events in 350+ cities across 25 countries, developing in collaboration with leading venues, festivals, and organizers across four continents.

Company Specialties:

• Event ticketing and management
• Marketing and audience insights
• Cross-platform integration and analytics

Company Website: xceed.com

ASSUMPTION: As a large enterprise, XCEED offers a structured work environment with clear career growth opportunities.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and progression within the company.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, content, and design.

Work Arrangement: Remote-first with occasional on-site work, allowing for flexibility and work-life balance.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding skills and expertise through access to learning platforms and on-the-job training
• Gaining experience in a fast-growing tech startup in the events industry

ASSUMPTION: This role offers significant growth potential, as XCEED is a fast-growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: XCEED has a remote-first policy with occasional on-site work at their Barcelona office.

Office Location(s): Gran Via de les Corts Catalanes Planta 6 613, Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant city known for its rich cultural scene, with a strong focus on music, arts, and nightlife.
• XCEED's office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
• The company's remote-first policy allows for flexibility and work-life balance, with the option to work from home or other locations as needed.

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional on-site work

ASSUMPTION: The remote-first policy and flexible work arrangements make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study (e.g., writing a blog post or creating a marketing campaign)
• Final interview with the Marketing Manager and/or team members

Key Assessment Areas:

• Writing and editing skills in English and your second language
• Familiarity with SEO best practices and CMS platforms
• Ability to adapt quickly to new tools and changing priorities
• Cultural fit with XCEED's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Showcase your understanding of XCEED's platform and the events industry in your application materials.
• Prepare examples of your writing and design work to demonstrate your skills during the interview process.

ATS Keywords: Digital Marketing, Content Creation, SEO, Email Marketing, Writing, Editing, CMS, Design, Analytics, Attention to Detail, Adaptability, Campaign Planning, Collaboration, Translation, Visual Assets, Performance Tracking

ASSUMPTION: As a large enterprise, XCEED may use Applicant Tracking Systems (ATS) to filter and rank job applications based on relevant keywords and qualifications.

🛠️ Tools & Technologies

• CMS platforms: WordPress, Elementor
• Email platforms: Mailchimp, Hubspot
• Design tools: Figma, Canva
• Analytics tools: Google Analytics
• Project management tools: Asana, Trello

ASSUMPTION: While not explicitly stated, candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Moderation is Fatal: Fearless and think beyond boundaries
• Taste Everything: Curious and experimental
• Always Inspire: Drive innovation and creativity
• Local at Heart: Nurture local creativity and ecosystems
• Trust Above All: Prioritize transparency and open collaboration
• Embrace The Problem: Understand and address pain points
• Have Fun: Enjoy the journey and celebrate success

Work Style:

• Remote-first and flexible, with occasional on-site work
• Collaborative and cross-functional, working with various teams
• Data-driven and analytical, with a focus on performance tracking
• Creative and innovative, with a focus on driving inspiration

Self-Assessment Questions:

• Do you align with XCEED's values, particularly 'Moderation is Fatal' and 'Always Inspire'?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a structured, analytical approach to your work, with strong attention to detail?

ASSUMPTION: XCEED places a strong emphasis on cultural fit and values alignment, as reflected in their principles and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to new tools and technologies as the company grows and evolves
• Balancing creative and analytical tasks, requiring strong attention to detail
• Occasional on-site work may be required, which could disrupt remote work arrangements

ASSUMPTION: These challenges are inherent to working in a fast-growing tech startup in the events industry and can be mitigated with strong organizational skills, adaptability, and a focus on work-life balance.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on multilingual content creation and localization for the events industry.
• Industry-specific context: XCEED operates in the events industry, with a strong focus on ticketing, marketing, and audience insights.
• Career path comparison: This role offers opportunities for growth and progression within the company, with potential paths to senior marketing roles.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the events industry and multilingual content creation sets it apart.

📝 Sample Projects

• Creating and localizing marketing campaigns for events in multiple languages and regions
• Developing SEO-optimized blog articles and landing pages for XCEED's platform and client accounts
• Assisting in the planning and execution of marketing campaigns, including email newsletters, social media promotions, and content marketing strategies

ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for this role, as outlined in the job description.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for content creation and localization at XCEED?
• How does the marketing team collaborate with other departments, such as sales and design, to ensure campaign alignment and success?
• What opportunities are there for professional development and growth within the company?
• How does XCEED support work-life balance for remote employees?
• Can you provide examples of successful marketing campaigns that the team has executed in the past, and what made them effective?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role at XCEED.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your writing and design work to demonstrate your skills during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.