📌 Core Information
🔹 Job Title: Digital Content Strategist
🔹 Company: Visa
🔹 Location: Pasay City, Philippines
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital content strategies to enhance employee engagement and adoption of various tools and technologies.
- Creating and managing content in various formats to support organizational change management (OCM) campaigns.
- Collaborating with various stakeholders to ensure alignment, accuracy, and consistency in messaging.
- Monitoring and analyzing content performance metrics to assess the effectiveness of communication strategies.
- Staying up-to-date with the latest digital content trends and tools to ensure content remains current and engaging.
ASSUMPTION: This role requires a strong understanding of digital content strategies, excellent writing skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital content strategies to support employee engagement and adoption of new technologies.
✅ Create and manage content in various formats, including emails, newsletters, articles, intranet updates, presentations, and social media posts for various communications channels.
✅ Identify potential content gaps and develop strategies to address them.
✅ Monitor and analyze content performance metrics to assess the effectiveness of communication strategies and make data-driven improvements.
✅ Collaborate with various stakeholders to ensure alignment, accuracy, and consistency in messaging.
✅ Collaborate with team members to provide guidance on best practices and develop optimized content for OCM campaigns.
✅ Stay up-to-date with the latest digital content trends and tools to ensure content remains current and engaging.
✅ Ensure all content complies with accessibility, brand, and digital standards outlined by Visa.
ASSUMPTION: This role may require working on multiple projects simultaneously and managing tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience
Required Skills:
- Proven experience in developing and managing digital content strategies.
- Strong writing skills and ability to create clear, compelling, and engaging content.
- Ability to comprehend and translate complex technical concepts into terms that are easy to understand for technical and non-technical audiences.
- Ability to create digital content optimized for search engines (SEO).
- Experience tracking content metrics and performance using analytics tools (e.g., Google Analytics).
- Strong knowledge of the Microsoft 365 suite of products (including SharePoint and Viva Engage).
- Proficient in creating engaging digital content with tools such as Adobe Creative Suite.
- Strong attention to detail and commitment to producing high-quality work.
- Excellent communication and leadership skills.
- Ability to manage multiple projects at the same time and prioritize tasks to complete various projects.
- Comfortable with ambiguity and rapidly changing content.
- Strong English verbal and written communication skills.
Preferred Skills:
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g., Masters, MBA, JD, MD) or 0 years of work experience with a PhD, OR 8+ years of relevant work experience.
ASSUMPTION: Candidates with experience in a corporate environment and familiarity with organizational change management processes will be at an advantage.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 900,000 per year (Based on industry standards for a Digital Content Strategist role in the Philippines with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and perks
- Professional development opportunities
Working Hours: 40 hours per week, with flexible work arrangements for hybrid roles
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees worldwide, with a significant presence in the Philippines.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
- Visa offers a wide range of products and services, including credit, debit, and prepaid cards, as well as digital payment solutions like Visa Checkout and Visa Token Service.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Data analytics and insights
Company Website: corporate.visa.com/en/careers.html
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Digital Content Strategist will report to the Manager of Organizational Change Management within the Digital Enablement Solutions Team (DES) in Corporate IT.
Work Arrangement: This is a hybrid position, with a mix of remote and on-site work. Expectation of days in office will be confirmed by your Hiring Manager.
Growth Opportunities:
- Expanding the role's scope to include additional regions or business units as Visa continues to grow and evolve.
- Developing expertise in related areas, such as user experience (UX) design or content marketing, to take on more specialized roles within the organization.
- Advancing to a senior or management role within the Organizational Change Management team or related functions.
ASSUMPTION: Visa's large size and diverse business units provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Visa's Pasay City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US (Philippines Office)
Geographic Context:
- Pasay City is a bustling urban area located in the heart of Metro Manila, the Philippines' capital region.
- The city is home to numerous multinational corporations, retail establishments, and entertainment hubs, providing ample opportunities for work-life balance.
- Pasay City offers easy access to public transportation, making it convenient for employees to commute to and from work.
Work Schedule: The work schedule for this hybrid role is expected to be Monday to Friday, 8:00 AM to 5:00 PM, with flexible hours and remote work options available.
ASSUMPTION: The work environment at Visa's Pasay City office is dynamic and collaborative, with a strong focus on innovation and employee engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Visa's careers portal.
- Phone or video screening with a member of the HR team to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate the candidate's content creation and strategy skills.
- Final interview with the hiring manager and/or team members to discuss the role in more detail and answer any questions.
Key Assessment Areas:
- Writing and content creation skills
- Understanding of digital content strategies and trends
- Ability to work effectively with various stakeholders
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your content creation and strategy work, demonstrating your ability to create engaging and effective digital content.
- Prepare for the technical assessment or case study by brushing up on your knowledge of digital content trends and best practices.
- Research Visa's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
ATS Keywords: Digital Content Strategy, Writing Skills, Technical Translation, SEO, Content Metrics Tracking, Microsoft 365, Adobe Creative Suite, Attention to Detail, Communication Skills, Leadership Skills, Project Management, Adaptability, Content Development, Engagement Strategies, Collaboration, Analytics
ASSUMPTION: Visa's application process is designed to assess the candidate's skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft 365 suite (SharePoint, Viva Engage)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Analytics
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Adaptable and resilient in the face of change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and rapidly changing content?
- Are you able to collaborate effectively with various stakeholders, including technical and non-technical team members?
- Do you have a strong commitment to producing high-quality work and a keen attention to detail?
ASSUMPTION: Candidates who align with Visa's company values and work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Working with diverse stakeholders, including technical and non-technical team members, and balancing their competing priorities.
- Keeping up with the latest digital content trends and tools, and continuously adapting content strategies to reflect these changes.
- Ensuring content compliance with accessibility, brand, and digital standards outlined by Visa.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike related roles in content creation or marketing, this role focuses specifically on digital content strategies for internal communications and organizational change management.
- While the core responsibilities of this role may be similar to those of a Content Strategist or Marketing Specialist, the focus on internal communications and employee engagement sets it apart.
- Career progression in this role may involve expanding the scope of the position to include additional regions or business units, or developing expertise in related areas such as user experience (UX) design or content marketing.
ASSUMPTION: Candidates should consider the unique focus of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive digital content strategy for a major organizational change initiative, including creating and managing content in various formats to support the project's goals and objectives.
- Collaborating with cross-functional teams to create engaging and effective content for a series of internal communications campaigns, aimed at driving employee adoption of new tools and technologies.
- Analyzing content performance metrics to assess the effectiveness of communication strategies and making data-driven recommendations for improvement.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Organizational Change Management team, and how this role fits into the broader organization?
- How does Visa support the professional development and growth of employees in this role?
- Can you provide examples of successful content strategies implemented by the team, and how they contributed to the organization's goals and objectives?
- How does Visa ensure the accessibility and inclusivity of its digital content, and what role does this position play in that process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will the team support the new hire in achieving these goals?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and provide valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Visa Careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content creation and strategy work.
- Prepare for the technical assessment or case study by brushing up on your knowledge of digital content trends and best practices.
- Research Visa's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
- Follow up with the hiring manager one week after your final interview to reiterate your interest in the role and ask about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
