📌 Core Information
🔹 Job Title: Digital Demand Generation Specialist
🔹 Company: Dun & Bradstreet
🔹 Location: Budapest, Hungary
🔹 Job Type: Employee: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and demand for Central Eastern European markets
- Coordinating and delivering integrated demand generation campaigns
- Working in a matrix organization with various stakeholders
- Analyzing campaign performance and providing data-driven recommendations
ASSUMPTION: This role requires strong collaboration skills, as the candidate will work with multiple teams and stakeholders. The role's success depends on effective communication and coordination.
📋 Key Responsibilities
✅ Develop and execute multi-channel demand generation campaigns to drive business revenue
✅ Coordinate with local marketing managers, content teams, and marketing operations to create landing pages and other campaign elements
✅ Define clear and measurable goals for campaigns, programs, and tactics
✅ Monitor campaign performance and report results to relevant stakeholders
✅ Optimize campaign performance through A/B testing and continuous improvement
✅ Manage media agency relationships and campaign budgets
✅ Share industry best practices and campaign learnings with the team
✅ Partner with marketing operations to use the CDP for target lists and create/update campaign-specific landing pages
ASSUMPTION: The role requires a proactive and hands-on approach, with the ability to work quickly and under pressure. Strong analytical and reporting skills are essential for campaign performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in demand generation or campaigns
Required Skills:
- Proven experience in digital marketing principles (SEO, PPC, paid social, email marketing, CRM software)
- Strong reporting capabilities and ability to track multi-channel campaign performance
- Budget management and agency management skills
- Excellent written and verbal communication skills
- Solid experience in executing email campaigns and running event programs using a Marketing Automation system (preferably Marketo)
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital, and webinars
- Skilled at database segmentation and data management
Preferred Skills:
- Fluency in multiple languages
- Experience working in a matrix organization
ASSUMPTION: Candidates with experience in the B2B sector and familiarity with the company's products or services may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on market research for similar roles in Budapest)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
- Flexible working hours
Working Hours: Full-time position, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Budapest. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dun & Bradstreet is a leading global provider of business decisioning data and analytics, enabling companies to improve their business performance. They operate in the information services sector.
Company Size: Dun & Bradstreet has 5,001-10,000 employees worldwide, providing ample opportunities for collaboration and growth.
Founded: Dun & Bradstreet was founded in 1841 and has since become a trusted source of business information and analytics.
Company Description:
- Dun & Bradstreet helps companies around the world to improve their business performance by providing data and insights that empower them to manage risk, reveal opportunity, and transform their businesses.
- The company's Data Cloud fuels solutions and delivers insights that enable customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses.
- Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.
Company Specialties:
- Finance
- Credit & Risk
- Marketing & Sales
- Data Management & Analytics
- Supply Management
- Compliance
Company Website: http://www.dnb.com
ASSUMPTION: Dun & Bradstreet's extensive global presence and expertise in business decisioning data and analytics make it an attractive employer for professionals seeking to grow in the information services sector.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The role reports to the European Head of Digital Demand and works closely with local marketing managers and various stakeholders across the business.
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Expanding skills and knowledge in digital demand generation and marketing
- Gaining experience working in a matrix organization and collaborating with various teams
- Potential career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development, as the candidate will work with diverse teams and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and the largest city of Hungary, with a population of over 1.7 million people.
- The city is known for its historical sites, vibrant culture, and high quality of life.
- Budapest offers a competitive job market, with many multinational companies having a presence in the city.
Work Schedule: Full-time position, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Budapest provides an attractive work environment, with a rich cultural scene, affordable cost of living, and a thriving job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the European Head of Digital Demand and local marketing manager
- Final interview with the regional director
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign planning and execution
- Data analysis and reporting
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital demand generation and marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful campaigns and their outcomes
- Research Dun & Bradstreet's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: Digital Demand Generation, Campaign Planning, Campaign Execution, Data Analysis, Reporting, Marketing Automation, Marketo, SEO, PPC, Paid Social, Email Marketing, CRM Software, Budget Management, Agency Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's digital marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- SEO and PPC tools (e.g., Google Search Console, Google Ads)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role requires proficiency in marketing automation tools, social media advertising platforms, SEO and PPC tools, and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Results-oriented
- Collaborative
- Adaptable
- Proactive
Self-Assessment Questions:
- Do you have experience working in a matrix organization and collaborating with various teams?
- Are you comfortable working with data and using it to drive decision-making?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Dun & Bradstreet values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. Prospective employees should be comfortable working with data, results-oriented, and adaptable to a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and coordinating campaigns across various teams
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in campaign strategies and priorities
- Keeping up with industry trends and best practices in digital demand generation
ASSUMPTION: The role presents challenges related to managing multiple stakeholders, working in a fast-paced environment, and staying current with industry trends. Successful candidates will be adaptable, proactive, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position has a stronger focus on coordinating and delivering integrated campaigns across multiple channels and teams
- In the B2B sector, digital demand generation roles often require a strong understanding of the target audience and their buying journey
- Career progression in digital demand generation may lead to roles such as Digital Marketing Manager, Marketing Manager, or Director of Demand Generation
ASSUMPTION: This role differs from other demand generation positions in its emphasis on coordinating multi-channel campaigns and working with various teams. The role's focus on data-driven decision-making and continuous improvement is typical of B2B digital demand generation roles.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive brand awareness and demand for a new product launch
- Analyzing campaign performance data to identify trends, optimize tactics, and maximize ROI
- Collaborating with local marketing managers and creative teams to develop campaign-specific landing pages and other assets
ASSUMPTION: Sample projects for this role may involve campaign planning, execution, analysis, and optimization, as well as collaboration with various teams to develop campaign-specific assets.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning process and how this role fits into it?
- How does this role collaborate with local marketing managers and other teams to execute campaigns?
- What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
- How does Dun & Bradstreet support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the digital demand generation team currently, and how can this role help address them?
ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the team's dynamics, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital demand generation and marketing
- Prepare examples of successful campaigns and their outcomes to demonstrate your capabilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
