Digital Demand Generation Strategist

📌 Core Information

🔹 Job Title: Digital Demand Generation Strategist

🔹 Company: TAG Heuer

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior level (4+ years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital demand generation strategies for a major telecommunications client
• Collaborating with cross-functional teams to create integrated, performance-driven marketing plans
• Optimizing the content-to-conversion journey across paid and owned media
• Analyzing performance data to drive strategy improvements and business impact
• Working closely with the client's SEO team to ensure organic search integration

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience working with telecommunications or tech-forward enterprise clients. The hybrid work arrangement allows for flexibility while maintaining a collaborative on-site presence.

📋 Key Responsibilities

✅ Lead demand generation strategies that align with product offers, business goals, and consumer lifecycle stages

✅ Partner with the client's Demand Gen team to co-develop performance marketing plans

✅ Architect the path from awareness-driving content through to site experiences and conversion

✅ Define KPIs, testing frameworks, and performance benchmarks in partnership with analytics teams

✅ Analyze data to extract insights and translate them into actionable optimizations

✅ Collaborate with creative, media, and web strategy teams to ensure integrated and effective demand gen journeys

✅ Maintain a solid understanding of search behavior and work closely with the client's SEO team to ensure journey mapping accounts for organic entry points

ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive successful demand generation campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in digital strategy, demand generation, or performance marketing roles

Required Skills:

• Proven experience developing cross-channel strategies that drive business impact
• Strong understanding of the North American consumer market and demand gen mechanics across digital platforms
• Familiarity with SEO fundamentals and the role of organic search in the consumer journey
• Strong analytical skills with a performance mindset
• Experience working with telecommunications or tech-forward enterprise clients
• Adept at collaborating in fast-paced, hybrid environments with cross-functional teams

Preferred Skills:

• Experience working with marketing automation tools
• Fluency in French or other languages

ASSUMPTION: Candidates with a strong background in digital strategy, demand generation, and a solid understanding of the North American consumer market will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for mid-senior level marketing roles in Toronto)

Benefits:

• Flexible hours and locations
• Strong supportive benefits
• Career training and development
• Inclusive environment that eliminates barriers and elevates voices

Working Hours: Full-time, typically 37.5 hours per week, with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Toronto. The benefits package is comprehensive and supports work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: TAG Heuer operates in the luxury watchmaking industry, with a strong focus on innovation, design, and engineering. The company is known for its high-quality timepieces and partnerships with influential figures in sports, music, and art.

Company Size: TAG Heuer is a mid-sized company with approximately 1,000-5,000 employees globally. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: TAG Heuer was founded in 1860 and has a rich history in watchmaking. The company has evolved over time to maintain its position as a leader in luxury timepieces.

Company Description:

• TAG Heuer is a Swiss luxury watchmaker with a strong focus on innovation and disruption
• The company's unique heritage is built on a disruptive mindset, an innovative approach, and a cool, free-minded spirit
• TAG Heuer offers a wide range of watches and chronographs, catering to bold, self-confident individuals connected to the future

Company Specialties:

• Watchmaking
• Innovation in luxury timepieces
• Collaborations with influential figures in sports, music, and art

Company Website: www.tagheuer.com

ASSUMPTION: TAG Heuer's focus on innovation, quality, and collaboration makes it an attractive employer for individuals seeking a challenging and rewarding career in the luxury goods industry.

📊 Role Analysis

Career Level: Mid-Senior level (4+ years of experience)

Reporting Structure: This role reports directly to the client's Demand Generation team and collaborates with cross-functional teams, including creative, media, and analytics teams.

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The role requires a presence in the Toronto office for collaboration and meetings.

Growth Opportunities:

• Potential career progression within TAG Heuer or the LVMH Group, the world leader in luxury
• Opportunities to work on diverse projects and campaigns for a major telecommunications client
• Exposure to a wide range of marketing disciplines and cross-functional teams

ASSUMPTION: This role offers strong growth opportunities, both within TAG Heuer and the broader LVMH Group, as well as the chance to work on high-impact marketing campaigns for a major telecommunications client.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a combination of on-site and remote work

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech and marketing industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• TAG Heuer's Toronto office is located in the Tag CAN Ontario Corporate office

Work Schedule: Full-time, typically 37.5 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work environment allows for flexibility while maintaining a collaborative on-site presence. Toronto offers a dynamic work environment with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-depth interview with the client's Demand Generation team and cross-functional team members
• Final interview with TAG Heuer's HR team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication skills
• Understanding of the North American consumer market and demand gen mechanics

Application Tips:

• Tailor your resume and cover letter to highlight your experience in digital strategy, demand generation, and performance marketing
• Demonstrate your understanding of the North American consumer market and demand gen mechanics in your application materials
• Prepare for interview questions that assess your strategic thinking, analytical skills, and cross-functional collaboration skills

ATS Keywords: Digital Strategy, Demand Generation, Performance Marketing, Cross-Channel Strategies, SEO Fundamentals, Analytical Skills, Collaboration, Consumer Behavior, Telecommunications, Enterprise Clients

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, analytical skills, and cross-functional collaboration skills. Tailoring application materials to highlight these skills and demonstrating a strong understanding of the North American consumer market and demand gen mechanics will increase the likelihood of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with marketing automation tools, data analysis and visualization tools, project management tools, and collaboration tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Cool and free-minded spirit

Work Style:

• Collaborative
• Data-driven
• Performance-focused

Self-Assessment Questions:

• Do you have a strong strategic mindset and a passion for driving business impact through digital marketing?
• Are you comfortable working in a fast-paced, hybrid environment with cross-functional teams?
• Do you share TAG Heuer's values of innovation, disruption, and a cool, free-minded spirit?

ASSUMPTION: Candidates who align with TAG Heuer's values and work style will be well-suited for this role. Self-assessment questions can help candidates determine if they are a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Keeping up with the fast-paced nature of the digital marketing landscape
• Balancing on-site and remote work responsibilities in a hybrid work environment
• Adapting to the unique demands and culture of the telecommunications industry

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills. Candidates who are comfortable working in fast-paced, dynamic environments will be well-suited for this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Demand Generation Manager, but with a stronger focus on strategy development and cross-functional collaboration
• Unlike other marketing roles, this position requires a strong understanding of the North American consumer market and demand gen mechanics across digital platforms
• Career progression opportunities may include roles such as Senior Demand Generation Manager, Marketing Director, or other senior marketing leadership positions

ASSUMPTION: This role offers unique opportunities for strategic thinking, cross-functional collaboration, and career growth within TAG Heuer and the broader LVMH Group.

📝 Sample Projects

• Developing a full-funnel digital marketing strategy for a new telecommunications product launch
• Optimizing the content-to-conversion journey for an existing telecommunications service
• Collaborating with the client's SEO team to enhance organic search integration and relevance across the demand gen funnel

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and performance-driven nature of the Digital Demand Generation Strategist role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the telecommunications client?
• What are the key priorities for the first 90 days in this role?
• How does TAG Heuer support the growth and development of its employees?
• What is the typical career path for someone in this role?
• How does the hybrid work arrangement support work-life balance and collaboration?

ASSUMPTION: These interview questions can help candidates better understand the role's context, priorities, and growth opportunities, as well as TAG Heuer's approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in digital strategy, demand generation, and performance marketing
• Prepare for interview questions that assess your strategic thinking, analytical skills, and cross-functional collaboration skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.