Digital Growth Hacker

📌 Core Information

🔹 Job Title: Digital Growth Hacker

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies to drive organic traffic growth and lead generation.
• Collaborating with content, development, and marketing teams to implement SEO best practices.
• Analyzing data and interpreting metrics to make data-driven decisions.
• Creating and updating on-page content optimized for SEO.
• Working in a hybrid environment with a young, motivated team focused on helping Portuguese consumers make better financial decisions.

ASSUMPTION: This role requires a strong focus on data analysis and collaboration with various teams to achieve SEO goals.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic traffic and lead generation.

✅ Collaborate with content, development, and marketing teams to ensure SEO best practices are followed.

✅ Analyze data and interpret metrics to make informed decisions and optimize SEO performance.

✅ Create and update on-page content optimized for SEO, including titles, metatags, and other key elements.

✅ Stay up-to-date with industry trends and best practices in SEO, particularly for YMYL (Your Money, Your Life) websites.

✅ Contribute to a positive and collaborative work environment, supporting the team's mission to help Portuguese consumers make better financial decisions.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong commitment to continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 3 years of proven SEO experience, ideally in competitive environments or large-scale projects.

Required Skills:

• Proven expertise in technical SEO, including crawlability, indexation, information architecture, schema markup, and Core Web Vitals.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar.
• Strong analytical skills and ability to interpret data for decision-making.
• Basic knowledge of HTML, CSS, and JavaScript to identify and suggest SEO-related fixes.
• Fluency in Portuguese and English, spoken and written.

Preferred Skills:

• Experience with comparison websites, fintech, or related sectors.
• Familiarity with CMS Storyblok.
• Experience with mobile-first optimization and A/B testing for SEO.

ASSUMPTION: Candidates with experience in the financial sector or comparison websites may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market rates for mid-senior level SEO roles in Lisbon).

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon).
• Weekly breakfasts.
• Annual events and team-building activities.
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
• Learning opportunities related to personal finance decisions.

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. The company operates in the competitive comparison website market, helping Portuguese consumers make informed decisions about financial products and services.

Company Size: Medium (51-200 employees). This size allows for a collaborative work environment with opportunities for growth and impact.

Founded: 2015. The company has established itself as a trusted and independent platform for comparing financial products and services in Portugal.

Company Description:

• ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services.
• The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information.
• ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers save time and money while making informed decisions.

Company Specialties:

• Credit products (personal loans, mortgages, credit cards).
• Savings and investments (deposits, investment funds).
• Utilities (energy, telecommunication services).
• Insurance (life, health, car, home).

Company Website: www.comparaja.pt

ASSUMPTION: The company's focus on helping consumers make better financial decisions may appeal to candidates who are passionate about personal finance and financial literacy.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: The Digital Growth Hacker will report directly to the Head of Marketing and work closely with the Founder and Managing Director.

Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote). This arrangement offers flexibility while maintaining a collaborative work environment.

Growth Opportunities:

• Expanding the role's responsibilities based on performance and the company's growth.
• Transitioning into a leadership or management role within the marketing team.
• Exploring opportunities in related fields, such as content marketing or digital strategy, as the company expands its offerings.

ASSUMPTION: The company's focus on growth and innovation may present additional opportunities for professional development beyond the scope of this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood.

Office Location(s): Praça de Alvalade, Lisbon, Portugal.

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a Mediterranean climate.
• The Praça de Alvalade neighborhood is known for its shopping, dining, and entertainment options, as well as its proximity to public transportation.
• The office is easily accessible by car, public transportation, and bike, with nearby parking options available.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week.

ASSUMPTION: Candidates who enjoy a dynamic, collaborative work environment and the energy of a growing company may find this role and work environment particularly appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical SEO assessment or case study.
• In-person or video interview with the Head of Marketing and/or other team members.
• Final interview with the Founder and/or Managing Director.

Key Assessment Areas:

• SEO knowledge and experience, with a focus on technical SEO and data analysis.
• Problem-solving skills and ability to think critically about SEO challenges.
• Communication and collaboration skills, particularly in a hybrid work environment.
• Alignment with the company's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Include specific examples of SEO campaigns or projects you've worked on, with measurable results.
• Demonstrate your understanding of the company's mission and how your skills and experience make you a strong fit for the role.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices.

ATS Keywords: SEO, technical SEO, data analysis, lead generation, organic traffic, collaboration, hybrid work, Lisbon.

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's technical SEO skills and problem-solving abilities.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush.
• CMS: Storyblok (preferred, but not required).
• Office suite: Microsoft Office or Google Workspace.
• Project management: Asana, Trello, or similar.

ASSUMPTION: Familiarity with industry-standard SEO tools and a willingness to learn new tools as needed are essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Striving to be the best in the industry and helping Portuguese consumers make better financial decisions.
• Proactivity: Taking initiative and being proactive in identifying and addressing SEO opportunities and challenges.
• Spirit of team: Collaborating effectively with cross-functional teams to achieve common goals.

Work Style:

• Data-driven: Making informed decisions based on data analysis and insights.
• Creative: Thinking outside the box to identify innovative SEO strategies and solutions.
• Adaptable: Embracing change and continuous learning in a fast-paced, growing environment.

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices, particularly for YMYL websites?
• How do you approach collaborating with cross-functional teams in a hybrid work environment?
• How do you prioritize and manage your time and workload in a fast-paced, growing company?

ASSUMPTION: Candidates who align with the company's values and work style may be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, growing environment.
• Keeping up with industry trends and best practices in SEO, particularly for YMYL websites.
• Collaborating effectively with cross-functional teams in a hybrid work environment.
• Working with limited resources or budget constraints to maximize SEO performance.

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced environment may be better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a strong emphasis on technical SEO, data analysis, and collaboration with cross-functional teams.
• In the comparison website industry, this role requires a deep understanding of financial products and services, as well as the ability to optimize SEO performance for YMYL websites.
• Career-wise, this role offers opportunities for growth and development within the marketing team and the broader organization, with potential paths to leadership or management positions.

ASSUMPTION: Candidates who have experience in the financial sector or comparison websites may find this role particularly appealing and well-suited to their skills and career goals.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the ComparaJá website and developing a strategic plan to improve organic traffic and lead generation.
• Optimizing on-page content for SEO, including titles, metatags, and other key elements, to improve search engine rankings and visibility.
• Collaborating with the content team to create and optimize blog posts and other off-page content to support SEO goals and drive organic traffic.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for the Digital Growth Hacker role at ComparaJá.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing the ComparaJá website, and how can this role address them?
• How does the marketing team collaborate with other departments, such as content and development, to implement SEO best practices?
• What opportunities are there for professional development and growth within the marketing team and the broader organization?
• How does the company support work-life balance and employee well-being in a hybrid work environment?
• What are the company's plans for expansion and growth in the coming years, and how can this role contribute to those plans?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ComparaJá job board.
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills, with a focus on technical SEO, data analysis, and collaboration.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices.
• Research the company and the role to demonstrate your understanding of the company's mission and values, and how your skills and experience make you a strong fit for the position.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.