Digital Growth Hacker

📌 Core Information

🔹 Job Title: Digital Growth Hacker

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement SEO best practices
• Analyzing data and metrics to make informed decisions and improve SEO performance
• Working in a hybrid environment with 3 days on-site in Lisbon

ASSUMPTION: This role requires a strong focus on data analysis and collaboration with various teams to achieve SEO goals.

📋 Key Responsibilities

✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation

✅ Collaborating with content, development, and marketing teams to implement SEO best practices

✅ Analyzing data and metrics to make informed decisions and improve SEO performance

✅ Conducting keyword research and on-page optimization

✅ Building high-quality backlinks through effective link-building strategies

✅ Staying up-to-date with industry trends and algorithm changes

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and algorithm updates to maintain SEO effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of proven SEO experience, ideally in competitive environments

Required Skills:

• Proven experience in technical SEO, including site architecture, indexation, and schema markup
• Fluency in Portuguese and English, both written and spoken
• Proficiency in SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar
• Strong analytical skills and data-driven mindset
• Basic knowledge of HTML, CSS, and JavaScript
• Experience in YMYL (Your Money, Your Life) SEO and E-E-A-T principles
• Proven ability to work collaboratively with cross-functional teams
• Proactive and result-oriented mindset

Preferred Skills:

• Experience with CMS Storyblok
• Familiarity with mobile-first optimization and A/B testing for SEO
• Experience in the fintech or financial services sector

ASSUMPTION: Candidates with experience in the fintech or financial services sector may have a better understanding of the industry and its specific SEO requirements.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on experience and market standards for mid-senior level SEO roles in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Weekly breakfasts
• Annual events and team-building activities
• Direct collaboration with the Founder, Managing Director, and Head of Marketing
• Opportunity to work on high-impact projects and apply creative ideas
• Learning about personal finance decisions from industry experts

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days a week

ASSUMPTION: The salary range is an estimate based on market standards for mid-senior level SEO roles in Lisbon. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, comparing, and acquiring the best financial products, including credits, cards, savings accounts, energy contracts, telecommunication services, and insurance.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with the opportunity to make a significant impact on the company's growth.

Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, providing consumers with a free and independent platform to compare financial products.

Company Description:

• ComparaJá is a free, independent, and user-friendly platform that simplifies the process of finding and acquiring the best financial products
• The company aims to help consumers make informed decisions about their finances by providing access to impartial, rigorous, and independent information about various products and services
• ComparaJá works with multiple partners in the financial sector to offer a wide range of products and services to its users

Company Specialties:

• Credit products (personal loans, mortgages, credit cards)
• Savings accounts and deposits
• Energy and telecommunication services
• Insurance products

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá's focus on user experience and independence makes it an attractive platform for consumers seeking the best financial products and services.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a solid foundation in SEO and experience working in competitive environments.

Reporting Structure: The Digital Growth Hacker will report directly to the Head of Marketing and collaborate closely with the Founder and Managing Director.

Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers flexibility while maintaining a strong connection to the team and company culture.

Growth Opportunities:

• As a mid-sized company, ComparaJá offers opportunities for professional growth and advancement as the team expands and evolves
• Working closely with the Founder, Managing Director, and Head of Marketing provides ample opportunities to learn and develop skills
• The role's focus on data analysis and collaboration with various teams can lead to career progression into more senior or specialized positions

ASSUMPTION: ComparaJá's mid-sized structure and collaborative culture provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site in Lisbon). The office is located in the Praça de Alvalade, Lisbon.

Office Location(s): Praça de Alvalade, Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The Praça de Alvalade is a central and well-connected area of Lisbon, with easy access to public transportation
• Lisbon offers a high quality of life, with a mild climate, rich history, and vibrant culture

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days a week

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Head of Marketing, Founder, and/or Managing Director

Key Assessment Areas:

• Technical SEO skills and knowledge
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills relevant to this role
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
• Research ComparaJá's platform and business model to demonstrate your understanding of the company and its mission
• Be prepared to discuss your approach to data-driven decision-making and collaboration with cross-functional teams

ATS Keywords: SEO, technical SEO, data analysis, collaboration, marketing, hybrid work, Lisbon, ComparaJá

ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, data analysis abilities, and cultural fit with the company's collaborative and data-driven culture.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog
• CMS: Storyblok (preferred)
• Programming languages: HTML, CSS, JavaScript (basic knowledge required)
• Data analysis tools: Excel, Google Sheets, or similar

ASSUMPTION: Familiarity with the preferred CMS (Storyblok) and relevant SEO tools will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• User-centric: ComparaJá prioritizes the user experience and aims to provide the best possible service to its customers
• Independence: The platform is independent and unbiased, providing users with access to a wide range of financial products and services
• Transparency: ComparaJá is committed to providing clear and transparent information about its services and partners

Work Style:

• Collaborative: The role requires close collaboration with various teams, including content, development, and marketing
• Data-driven: Decisions are based on data analysis and insights to optimize SEO performance
• Proactive: Candidates should be proactive in staying informed about industry trends and algorithm updates

Self-Assessment Questions:

• How do you ensure that your SEO strategies align with ComparaJá's user-centric and independent values?
• Can you describe a time when you had to make a data-driven decision to improve SEO performance, and what was the outcome?
• How do you approach collaborating with cross-functional teams to implement SEO best practices?

ASSUMPTION: Candidates who align with ComparaJá's values and work style will be better equipped to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Keeping up with industry trends and algorithm changes in the SEO landscape
• Balancing the need for data-driven decision-making with the need for creativity and innovation in SEO strategies
• Managing multiple projects and priorities in a fast-paced and dynamic work environment
• Adapting to the hybrid work arrangement and maintaining effective communication with remote team members

ASSUMPTION: These challenges can be overcome with a proactive approach to staying informed, strong time management skills, and effective communication with the team.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a greater emphasis on data analysis and collaboration with cross-functional teams
• Working in the fintech or financial services sector may require a deeper understanding of industry-specific SEO requirements and regulations
• Career progression in this role may lead to more senior or specialized positions within the marketing department or the company as a whole

ASSUMPTION: Candidates with experience in similar roles or the fintech/financial services sector may have a better understanding of the unique challenges and opportunities presented by this position.

📝 Sample Projects

• Conducting a comprehensive SEO audit of ComparaJá's platform to identify and address technical SEO issues
• Developing and implementing a link-building strategy to improve the platform's domain authority and organic traffic
• Creating and optimizing on-page content for key financial products and services, such as personal loans, credit cards, and savings accounts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Digital Growth Hacker may undertake to improve ComparaJá's SEO performance.

❓ Key Questions to Ask During Interview

• How does ComparaJá measure the success of its SEO strategies, and how will my performance be evaluated in this role?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does ComparaJá approach collaboration and communication with remote team members in a hybrid work environment?
• What are the most significant SEO challenges facing ComparaJá, and how can this role contribute to addressing them?
• How does ComparaJá ensure that its SEO strategies align with the company's values and user-centric approach?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.comparaja.pt/carreiras
• Tailor your resume and cover letter to highlight your SEO experience and skills relevant to this role
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
• Research ComparaJá's platform and business model to demonstrate your understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.