📌 Core Information
🔹 Job Title: Digital Growth Manager
🔹 Company: Queens MPCS LTD
🔹 Location: Lagos Island, Nigeria
🔹 Job Type: Full-time
🔹 Category: Fintech / Microfinance
🔹 Date Posted: May 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies to increase app downloads, user activation, and product adoption.
- Analyzing market and user data to uncover insights and opportunities for improvement and innovation.
- Optimizing digital customer experience to improve engagement and conversion.
- Planning and managing digital marketing campaigns to drive traffic and user acquisition.
- Collaborating with cross-functional teams to align and implement growth initiatives.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute growth strategies to drive customer acquisition, retention, and revenue growth through digital channels.
✅ Analyze market and user data to identify trends, opportunities, and areas for improvement.
✅ Collaborate with product and UX teams to optimize the digital customer experience and improve engagement and conversion.
✅ Plan and manage digital marketing campaigns (including ads, SEO/SEM, social media, and partnerships) to drive traffic and user acquisition.
✅ Work closely with cross-functional teams to align and implement growth initiatives.
✅ Continuously test, measure, and iterate on growth tactics to maximize ROI.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and campaign management, with a strong emphasis on cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in a growth, digital marketing, or product role, preferably in a fintech or mobile-first environment.
Required Skills:
- Strong understanding of customer acquisition, lifecycle marketing, and digital analytics tools.
- Data-driven mindset with hands-on experience using platforms like Google Analytics, Mixpanel, or similar.
- Excellent collaboration and communication skills, with experience working across product and marketing teams.
- A deep interest in the fintech industry, with an understanding of local market dynamics and customer needs.
- Ability to think strategically but also execute tactically in a fast-paced environment.
Preferred Skills:
- Experience with A/B testing and optimization tools.
- Familiarity with mobile app analytics and tracking tools (e.g., App Annie, Appsflyer).
ASSUMPTION: Candidates with experience in fintech or mobile-first environments and familiarity with relevant tools will be at an advantage.
💰 Compensation & Benefits
Salary Range: N300,000 – N400,000 per month. This range is based on industry standards for the role, experience level, and location.
Benefits:
- Health Maintenance Organization
- Pension
- Leave Allowance
- 13th Month
Working Hours: Full-time (40 hours per week). Flexible working hours may be available based on team needs and performance.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Queens MPCS LTD operates in the fintech industry, focusing on microfinance and digital financial services.
Company Size: As a growing microfinance institution, Queens MPCS LTD offers a dynamic work environment with opportunities for growth and impact.
Founded: The company was founded with a mission to expand financial access and empowerment across underserved communities.
Company Description:
- Queens MPCS LTD is a forward-thinking microfinance institution committed to expanding financial access and empowerment through innovative digital products and services.
- The company offers a mobile app designed to simplify access to credit and savings, targeting underserved communities.
- Queens MPCS LTD is on a mission to scale impact through innovation, driving financial inclusion and digital adoption.
Company Specialties:
- Microfinance
- Fintech
- Digital Financial Services
- Mobile App Development
Company Website: queensmpcsltd.com
ASSUMPTION: Queens MPCS LTD is a growing fintech company focused on expanding financial access and empowerment through digital innovation.
📊 Role Analysis
Career Level: The Digital Growth Manager role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Head of Digital and works closely with cross-functional teams, including product, marketing, and engineering.
Work Arrangement: The role is based on-site at the Lagos Island office, with flexible working hours based on team needs and performance.
Growth Opportunities:
- As the company grows, there may be opportunities for the Digital Growth Manager to take on more responsibility and advance their career within the organization.
- The role offers exposure to various aspects of digital growth, providing a well-rounded skill set and experience for future career progression.
ASSUMPTION: Queens MPCS LTD offers growth opportunities based on individual performance and the company's expansion plans.
🌍 Location & Work Environment
Office Type: The company's main office is located in Lagos Island, Nigeria.
Office Location(s): Lagos Island, Nigeria
Geographic Context:
- Lagos Island is a bustling commercial hub and the economic center of Nigeria, offering a vibrant and dynamic work environment.
- The office is conveniently located, with easy access to public transportation and amenities.
- The Lagos Island office provides a collaborative and inclusive work environment, fostering teamwork and innovation.
Work Schedule: The role follows a standard full-time work schedule, with flexible hours based on team needs and performance.
ASSUMPTION: The Lagos Island office offers a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Campaign management and execution
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the fintech industry and local market dynamics in your application materials.
- Prepare examples of your past growth strategies, data analysis, and campaign management successes to discuss during the interview.
ATS Keywords: Digital Growth, Customer Acquisition, User Engagement, Digital Marketing, Data Analysis, Fintech, Microfinance, Cross-functional Collaboration
ASSUMPTION: The application process for this role may involve assessments of data analysis, strategic thinking, and campaign management skills, as well as an evaluation of cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- App Annie
- Appsflyer
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- SEO/SEM tools (e.g., Google Ads, SEMrush)
ASSUMPTION: The role requires proficiency in digital analytics tools, with a strong emphasis on Google Analytics and Mixpanel. Familiarity with mobile app analytics and tracking tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Impact
Work Style:
- Data-driven
- Dynamic and fast-paced
- Collaborative and inclusive
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital growth and fintech?
- Can you describe a time when you identified a trend or opportunity through data analysis and successfully capitalized on it?
- How do you approach collaborating with cross-functional teams to align and implement growth initiatives?
ASSUMPTION: Queens MPCS LTD values innovation, customer-centricity, collaboration, integrity, and impact. Candidates who demonstrate a strong fit with these values and a data-driven, dynamic, and collaborative work style will be well-suited to this role.
⚠️ Potential Challenges
- The role requires a strong understanding of the local market dynamics and customer needs, which may present unique challenges in the Nigerian fintech landscape.
- As a growing company, Queens MPCS LTD may face rapid changes and evolving priorities, requiring adaptability and flexibility from the Digital Growth Manager.
- The role involves working with cross-functional teams, which may present challenges in coordinating efforts and aligning growth initiatives.
- The Lagos Island office may have traffic congestion and other logistical challenges, which could impact the work environment and commute.
ASSUMPTION: The Digital Growth Manager role presents unique challenges related to the local market, company growth, cross-functional collaboration, and the work environment. Candidates should be prepared to navigate these challenges and demonstrate adaptability and resilience.
📈 Similar Roles Comparison
- The Digital Growth Manager role at Queens MPCS LTD differs from similar roles in other companies in its focus on driving digital adoption and growth within the fintech and microfinance sectors.
- In comparison to other digital growth roles, this position offers the opportunity to work in a dynamic and growing fintech environment, with a strong focus on innovation and impact.
- Career progression in this role may involve advancing to a senior digital growth or marketing leadership position within the company or related industries.
ASSUMPTION: The Digital Growth Manager role at Queens MPCS LTD offers unique opportunities and challenges compared to similar roles in other companies, with a strong focus on fintech, innovation, and impact.
📝 Sample Projects
- Developing and executing a customer acquisition campaign targeting first-time mobile app users in Lagos.
- Analyzing user engagement data to identify trends and opportunities for improving app retention and revenue growth.
- Collaborating with the product team to optimize the user onboarding experience and improve activation rates.
ASSUMPTION: The Digital Growth Manager role involves a range of projects focused on customer acquisition, engagement, and retention, with a strong emphasis on data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital growth and how this role contributes to that strategy?
- How does the company support the professional development and growth of its employees in this role?
- Can you provide examples of successful growth initiatives implemented by the company in the past, and how they were measured and optimized?
- How does the company approach cross-functional collaboration and alignment in driving digital growth?
- What are the most significant challenges facing the company's digital growth efforts, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a deeper understanding of the company's digital growth strategy, culture, and opportunities for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past growth strategies, data analysis, and campaign management successes to discuss during the interview.
- Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
