Digital Growth & Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Growth & Marketing Manager (m/w/d)

🔹 Company: XALT Business Consulting GmbH

🔹 Location: Leipzig, Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing XALT's online presence and social media channels
• Developing success stories and use cases to showcase XALT's projects
• Planning and executing B2B marketing campaigns
• Creating engaging video content for various platforms
• Supporting event organization and lead nurturing

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the IT sector, and the ability to create engaging content for various platforms.

📋 Key Responsibilities

✅ Website & Social Media Management: Responsible for the maintenance, development, and optimization of XALT's website and landing pages, as well as the management of social media channels

✅ Use Cases and Success Stories: Develop and maintain customer use cases, success stories, and references to highlight XALT's project successes in the areas of Atlassian consulting and DevOps

✅ Campaign Management: Conceptualize and manage B2B marketing campaigns, track KPIs, analyze results, and develop optimization proposals

✅ Video Content Creation: Plan and create short, engaging videos for social media, website, and campaigns that make complex technical topics visually understandable

✅ Messeorganisation: Support the planning, organization, and execution of XALT's trade show and event appearances, from concept to follow-up

✅ Newsletter and CRM: Create targeted newsletters for various target groups and further develop XALT's CRM-based lead nurturing

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in B2B marketing, ideally in the IT, software, or tech sector

Required Skills:

• Proven experience in content management systems (e.g., WordPress), HTML/CSS basics, SEO/SEA, web analytics, and LinkedIn advertising
• Strong content creation skills, particularly for complex, explainable products and services
• Experience with newsletter tools (e.g., HubSpot, Mailchimp) and marketing automation workflows
• Technical interest and willingness to learn about topics such as DevOps, Atlassian toolchain, cloud technologies, or new digital trends
• Strong AI usage and automation skills to create content faster, optimize SEO, and better understand target audience search behavior
• Hands-on mentality, with the ability to implement ideas pragmatically and independently
• Strong creativity, particularly in video content creation, events, and developing new communication approaches
• Excellent German and English language skills, both written and spoken
• Strong team spirit and a desire to actively shape XALT's team dynamics

Preferred Skills:

• Atlassian toolchain experience
• Experience with AI tools for content creation and optimization
• Experience in event management

ASSUMPTION: Candidates with a strong background in B2B marketing and a passion for creating engaging content will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Unlimited contract with long-term prospects in an international and future-oriented company
• Flexibility to shape the role according to personal strengths and interests
• Continuing education opportunities (e.g., Atlassian certifications, conferences, marketing trend courses)
• Flexible working hours, remote work, 30 vacation days, and wellness budget
• Self-determined work and creative leeway, as well as budget for trying out new things
• Modern work equipment (MacBook, Linux notebook, or Windows PC)
• Dynamic team with numerous team events, spontaneous after-work events, and offices in Leipzig and Munich, as well as virtual team meetings
• Transparent communication, tech affinity, and meaningful projects

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Germany. Benefits are tailored to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: XALT operates in the IT services and IT consulting sector, focusing on digital transformation, Atlassian consulting, cloud consulting, and DevOps consulting

Company Size: XALT is a mid-sized company with 11-50 employees, offering a dynamic and agile work environment

Founded: XALT was founded in 2016 and has since grown to support over 40 customers in increasing agility, productivity, and efficiency while reducing system failures

Company Description:

• XALT's mission is to simplify complex IT topics, making them easy to understand and adopt
• The company supports customers with digitization, Atlassian consulting services, cloud consulting, DevOps consulting, and AI, digitization, and automation consulting
• XALT aims to enable teams to tackle IT challenges head-on by providing user-oriented solutions, an innovative and problem-oriented approach, and exceptional support

Company Specialties:

• Atlassian Consulting (Jira, Confluence, Bitbucket, etc.)
• Cloud Consulting (AWS, Azure)
• DevOps Consulting (CI/CD, Infrastructure as Code, etc.)
• AI, Digitization, and Automation Consulting
• Business Consulting
• Social Intranet
• Agile Workflows
• Collaboration Workplace
• Knowledge Management
• Atlassian Development
• Atlassian Solution Partner
• IT Consulting
• Kubernetes

Company Website: xalt.de

ASSUMPTION: XALT's focus on simplifying complex IT topics and providing exceptional support to customers sets it apart in the IT services and consulting industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The Digital Growth & Marketing Manager will report directly to the company's leadership team

Work Arrangement: Remote OK, with flexible working hours and the option to work from XALT's offices in Leipzig or Munich

Growth Opportunities:

• On-the-job training and mentoring from experienced team members
• Continuing education opportunities, such as Atlassian certifications, conferences, and marketing trend courses
• Potential career progression into senior marketing roles or other areas of the business

ASSUMPTION: This role offers strong growth potential for candidates looking to develop their marketing skills and advance their careers in the IT sector.

🌍 Location & Work Environment

Office Type: XALT has offices in Leipzig and Munich, with a dynamic and agile work environment that encourages collaboration and creativity

Office Location(s): Tomannweg 3, München, Bayern 81673, DE and August-Bebel-Straße 41, Leipzig, Sachsen 04275, DE

Geographic Context:

• Leipzig is the largest city in Saxony, Germany, with a population of approximately 585,000 people
• The city is known for its vibrant cultural scene, historical architecture, and growing tech industry
• Leipzig is well-connected by public transportation and has a international airport

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Leipzig offers a high quality of life, with a rich cultural scene, affordable living costs, and a growing tech industry that makes it an attractive location for IT professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the company's leadership team
• Job offer and onboarding

Key Assessment Areas:

• Marketing skills and experience, particularly in B2B marketing and content creation
• Technical understanding of IT, software, or tech topics
• Creativity and ability to think outside the box
• Strong communication and interpersonal skills
• Alignment with XALT's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing skills and experience
• Include examples of your previous work, such as marketing campaigns, content pieces, or videos
• Prepare for interview questions that focus on your marketing expertise, technical understanding, and cultural fit
• Research XALT's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: B2B marketing, content management, SEO, web analytics, LinkedIn advertising, use cases, success stories, campaign management, video content, event organization, newsletter tools, marketing automation, AI tools, DevOps, Atlassian toolchain, cloud technologies

ASSUMPTION: XALT's hiring process is designed to assess candidates' marketing skills, technical understanding, and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• HTML/CSS
• SEO/SEA tools
• Web analytics tools (e.g., Google Analytics)
• LinkedIn advertising platform
• Newsletter tools (e.g., HubSpot, Mailchimp)
• Marketing automation workflows
• AI tools for content creation and optimization
• Video editing software (e.g., iMovie, Adobe Premiere Pro)
• Event management software (e.g., Eventbrite, Cvent)
• CRM software (e.g., HubSpot, Salesforce)
• Atlassian toolchain (Jira, Confluence, Bitbucket)
• Cloud technologies (AWS, Azure)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Simplify the complex
• Make it easy to understand and adopt
• Keep it simple, not complex
• Support our customers' success
• Enable teams to tackle IT challenges head-on
• Provide user-oriented solutions
• Innovate and problem-solve
• Communicate openly and transparently
• Work collaboratively and supportively

Work Style:

• Agile and dynamic
• Creative and innovative
• Collaborative and supportive
• Problem-solving and solution-oriented
• Transparent and open communication
• Focused on customer success

Self-Assessment Questions:

• How do you align with XALT's value of simplifying the complex?
• Can you provide an example of a time when you created engaging content for a complex, explainable product or service?
• How do you approach working collaboratively and supportively in a team environment?

ASSUMPTION: XALT's company values and work style emphasize simplicity, innovation, collaboration, and customer success, making it an attractive fit for candidates who share these priorities.

⚠️ Potential Challenges

• The role requires a strong understanding of B2B marketing, particularly in the IT sector, and the ability to create engaging content for various platforms
• Candidates may face competition for the role, given XALT's attractive company culture and benefits package
• The role may require occasional travel for events and trade shows
• Candidates may need to adapt to XALT's dynamic and agile work environment, which can be fast-paced and demanding

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth, development, and success in a dynamic and innovative company environment.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B marketing, content creation, and event management within the IT services and consulting industry
• Similar roles in other industries may have a broader focus on marketing, communications, or public relations, rather than the specific combination of skills required for this role
• Career progression in this role may lead to senior marketing roles or other areas of the business, depending on the candidate's interests and skills

ASSUMPTION: The unique combination of skills required for this role, coupled with XALT's focus on simplifying complex IT topics, sets it apart from similar roles in other industries.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for XALT, including blog posts, whitepapers, and case studies
• Creating engaging video content for XALT's social media channels, website, and campaigns, showcasing the company's expertise in Atlassian consulting, cloud consulting, and DevOps consulting
• Managing XALT's presence at industry events and trade shows, including planning, organization, and follow-up

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Digital Growth & Marketing Manager role at XALT.

❓ Key Questions to Ask During Interview

• Can you describe a time when you successfully managed a B2B marketing campaign, and how you tracked and analyzed its results?
• How do you approach creating engaging content for complex, explainable products or services, and how do you ensure that your content resonates with your target audience?
• How do you balance the need for creativity and innovation in your marketing strategies with the need to maintain a consistent brand voice and message?
• How do you stay up-to-date with the latest trends and best practices in B2B marketing, particularly in the IT sector?
• How do you approach working collaboratively and supportively in a team environment, and how do you ensure that your team members' skills and expertise are leveraged effectively?

ASSUMPTION: These key questions are designed to assess the candidate's marketing skills, technical understanding, creativity, and cultural fit for the Digital Growth & Marketing Manager role at XALT.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the XALT job listing
• Tailor your resume and cover letter to highlight your relevant marketing skills and experience, particularly in the IT sector
• Include examples of your previous work, such as marketing campaigns, content pieces, or videos, to demonstrate your creativity and technical expertise
• Prepare for interview questions that focus on your marketing expertise, technical understanding, and cultural fit, and research XALT's company values and mission
• Follow up with XALT's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.