Digital Growth Marketing Manager (Urgently Hiring)

📌 Core Information

🔹 Job Title: Digital Growth Marketing Manager (Urgently Hiring)

🔹 Company: LawnStarter

🔹 Location: Remote (Brazil)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Brazil)

🚀 Job Overview

Key aspects of this role include:

• Overseeing key acquisition and growth channels to drive customer acquisition and enhance brand visibility.
• Managing lead acquisition efforts across various digital platforms, focusing on optimizing channel performance.
• Guiding partner success teams to deliver excellent service and hit key performance targets.
• Exploring new acquisition channels to discover opportunities that deliver positive ROI and contribute to business growth.

ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on optimizing performance across multiple channels and driving growth.

📋 Key Responsibilities

✅ Channel Management: Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.

✅ Customer Success Oversight: Guide the partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.

✅ Reputation and Review Management: Manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.

✅ Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.

✅ Process Automation: Utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.

✅ Referral Program Growth: Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.

✅ Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.

✅ Exploring New Channels: Constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

ASSUMPTION: This role requires a hands-on approach, with direct involvement in the daily management of channel operations and collaboration across departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-5 years of experience in digital marketing, with a focus on channel management and multi-channel acquisition.

Required Skills:

• Proven expertise in channel management and multi-channel acquisition.
• Data-driven mindset with proficiency in data tools like Excel and SQL.
• Experience with marketing automation platforms and customer communications.
• Strong analytical skills and ability to interpret data to inform strategy.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience with Retool and Zapier for process automation.
• Fluency in Portuguese (Brazil).

ASSUMPTION: Candidates should have a strong background in channel management and multi-channel acquisition, with a data-driven mindset and proficiency in data tools.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 USD annually, depending on experience. ASSUMPTION: This salary range is based on industry standards for a mid-level marketing role with 2-5 years of experience in the United States.

Benefits:

• Remote work from the comfort of your own home.
• Great company culture, ranked as one of the top places to work in Austin and the US.

Working Hours: Full-time, with a flexible schedule to accommodate different time zones within Brazil.

📌 Applicant Insights

🔍 Company Context

Industry: LawnStarter operates in the software development industry, focusing on lawn care, landscaping, and outdoor home services. The market is competitive, with a strong emphasis on customer service and reputation management.

Company Size: LawnStarter is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment for employees.

Founded: LawnStarter was founded in 2013, with a mission to be a one-stop shop for all outdoor home services. The company has since grown to operate in more than 3,000 cities across the United States.

Company Description:

• LawnStarter is a marketplace for outdoor home services, offering the simplest and most effective solution for ordering and managing services.
• The company has successfully raised over $35M from leading technology and growth investors.
• LawnStarter is committed to building a multi-billion-dollar consumer brand with incredibly high ratings from consumers and providers.

Company Specialties:

• Lawn Care
• Landscaping
• Outdoor Home Services
• Mowing
• Customer Service

Company Website: lawnstarter.com

ASSUMPTION: LawnStarter's focus on customer service and reputation management makes it an attractive employer for candidates seeking a customer-centric work environment.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, with opportunities for growth and advancement within the company.

Reporting Structure: The Digital Growth Marketing Manager will report directly to the Head of Marketing and work closely with various departments, including product, sales, engineering, and customer service.

Work Arrangement: This role is remote, with a focus on results and performance rather than hours worked. Employees are expected to maintain a consistent work schedule, with flexibility to accommodate different time zones within Brazil.

Growth Opportunities:

• As LawnStarter continues to grow, there may be opportunities for the Digital Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on employee development and growth makes it an attractive employer for candidates seeking long-term career prospects.

ASSUMPTION: The Digital Growth Marketing Manager role offers opportunities for career growth and development within the company, with a focus on driving results and performance.

🌍 Location & Work Environment

Office Type: Remote work from the comfort of your own home.

Office Location(s): Not applicable (remote work).

Geographic Context:

• Brazil is the largest country in South America, with a diverse culture and a growing economy.
• The remote work arrangement allows employees to live and work from anywhere within Brazil, providing flexibility and convenience.
• The time zone difference between Brazil and the United States may require some flexibility in working hours to accommodate meetings and collaboration with team members in other time zones.

Work Schedule: Full-time, with a flexible schedule to accommodate different time zones within Brazil.

ASSUMPTION: The remote work arrangement provides employees with the flexibility to work from anywhere within Brazil, with a focus on results and performance rather than hours worked.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR team.
• In-depth interview with the Head of Marketing.
• Final interview with key stakeholders.

Key Assessment Areas:

• Channel management expertise and multi-channel acquisition experience.
• Data-driven mindset and analytical skills.
• Communication and collaboration skills.
• Cultural fit and alignment with LawnStarter's values.

Application Tips:

• Tailor your resume and cover letter to highlight your channel management expertise and multi-channel acquisition experience.
• Demonstrate your data-driven mindset and analytical skills by providing specific examples of how you've used data to inform strategy and drive results.
• Showcase your communication and collaboration skills by providing examples of how you've worked effectively with cross-functional teams.
• Highlight your cultural fit and alignment with LawnStarter's values by providing specific examples of how you embody the company's core values.

ATS Keywords: Digital Marketing, Channel Management, Multi-Channel Acquisition, Data-Driven, Marketing Automation, Customer Success, Reputation Management, Process Automation, Referral Programs, Cross-Functional Collaboration, Performance Metrics, Lead Acquisition, Customer Engagement, Strategic Partnerships, Efficiency Improvement

ASSUMPTION: The application process for this role is competitive, with a focus on assessing candidates' channel management expertise, data-driven mindset, and cultural fit with LawnStarter's values.

🛠️ Tools & Technologies

• Retool
• Zapier
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data tools (e.g., Excel, SQL)

ASSUMPTION: The Digital Growth Marketing Manager will be expected to have proficiency in marketing automation platforms, customer relationship management software, and data tools to effectively manage channel operations and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Humble: We are approachable, open-minded, and always willing to learn.
• Passionate: We are dedicated to our mission and committed to delivering exceptional results.
• Smart: We are strategic, analytical, and always looking for ways to improve.

Work Style:

• Remote: We value results and performance over hours worked, providing employees with the flexibility to work from anywhere within Brazil.
• Collaborative: We work closely with cross-functional teams to align channel strategies with broader business objectives.
• Data-Driven: We use data to inform strategy and drive growth across multiple channels.

Self-Assessment Questions:

• Do you embody LawnStarter's core values of being humble, passionate, and smart?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a data-driven mindset and the ability to use data to inform strategy and drive results?

ASSUMPTION: Candidates who embody LawnStarter's core values and are comfortable working remotely and collaborating with cross-functional teams will be a strong fit for this role.

⚠️ Potential Challenges

• The remote work arrangement may require some flexibility in working hours to accommodate meetings and collaboration with team members in different time zones.
• The competitive nature of the market may require constant evaluation and testing of new acquisition channels to maintain a steady flow of new pro signups.
• The focus on customer service and reputation management may require a proactive approach to addressing customer feedback and promoting positive experiences.
• The need to balance acquisition goals across a variety of digital marketing platforms may require a strategic and data-driven approach to channel management.

ASSUMPTION: The Digital Growth Marketing Manager will need to be adaptable and proactive in addressing the unique challenges and opportunities presented by this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a focus on channel management and multi-channel acquisition, with a strong emphasis on data-driven decision-making.
• The remote work arrangement provides employees with the flexibility to work from anywhere within Brazil, with a focus on results and performance rather than hours worked.
• As a mid-level marketing position, this role offers opportunities for career growth and development within the company, with a focus on driving results and performance.

ASSUMPTION: The Digital Growth Marketing Manager role is unique in its focus on channel management and multi-channel acquisition, with a data-driven approach to driving growth and enhancing brand visibility.

📝 Sample Projects

• Developing and implementing a comprehensive channel management strategy to optimize lead acquisition and enhance brand visibility across multiple digital platforms.
• Guiding the partner success team to deliver excellent service to lead partners, hitting key performance targets, and strengthening our most valuable lead partner relationships.
• Managing and monitoring our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback, and promoting positive experiences.

ASSUMPTION: The Digital Growth Marketing Manager will be responsible for developing and implementing strategic initiatives to drive growth and enhance brand visibility across multiple channels.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Digital Growth Marketing Manager at LawnStarter?
• How does LawnStarter support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does LawnStarter approach cross-functional collaboration and alignment with broader business objectives?
• What are the most challenging aspects of this role, and how have previous Digital Growth Marketing Managers addressed them?

ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Remote Digital Growth Marketing Manager (Urgently Hiring) in Campo Grande at LawnStarter
• Tailor your resume and cover letter to highlight your channel management expertise and multi-channel acquisition experience.
• Prepare for the interview by researching LawnStarter's company culture, values, and mission.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.