Digital Growth Marketing Manager - Urgently Hiring

📌 Core Information

🔹 Job Title: Digital Growth Marketing Manager - Urgently Hiring

🔹 Company: LawnStarter

🔹 Location: Remote (Brazil)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Brazil)

🚀 Job Overview

Key aspects of this role include:

• Overseeing key acquisition and growth channels to drive customer acquisition and enhance brand visibility
• Managing lead acquisition efforts across various digital platforms and channels
• Guiding partner success teams to deliver excellent service and hit key performance targets
• Optimizing operational workflows through automation to increase efficiency
• Collaborating cross-functionally with product, sales, engineering, and customer service teams

ASSUMPTION: This role requires a strategic and data-driven marketer with experience in multi-channel acquisition and a strong focus on customer success and reputation management.

📋 Key Responsibilities

✅ Channel Management: Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.

✅ Customer Success Oversight: Guide the partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.

✅ Reputation and Review Management: Manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.

✅ Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.

✅ Process Automation: Utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.

✅ Referral Program Growth: Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.

✅ Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.

✅ Exploring New Channels: Constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

ASSUMPTION: This role requires a hands-on approach, with the manager directly involved in the daily management of channel operations and actively handling tasks to ensure smooth execution and alignment with broader goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, with a focus on multi-channel acquisition and customer success

Required Skills:

• Proven expertise in channel management and multi-channel acquisition strategies
• Data-driven mindset with proficiency in data tools like Excel and SQL
• Experience with marketing automation platforms and customer communications
• Strong analytical skills and ability to interpret data to inform strategy
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Retool and Zapier for process automation
• Fluency in Portuguese (for communication with local partners)

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on driving customer acquisition and enhancing brand visibility through effective channel management and data-driven strategies.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 USD annually, depending on experience

Benefits:

• Remote work
• Great company culture with a top place to work in Austin (2018, 2019, 2020) and the US (2021)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with 2-5 years of experience in a remote work environment.

📌 Applicant Insights

🔍 Company Context

Industry: LawnStarter operates in the software development industry, focusing on outdoor home services. They offer a marketplace for lawn care, landscaping, and other related services, with operations in over 3,000 cities across the United States.

Company Size: LawnStarter has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: LawnStarter was founded in 2013 and has since raised over $35M from leading technology and growth investors.

Company Description:

• LawnStarter is a marketplace for outdoor home services, offering the simplest and most effective solution for ordering and managing services
• With incredibly high ratings from consumers and providers, LawnStarter has industry-leading retention on both sides of the marketplace
• The company is poised to build a multi-billion-dollar consumer brand and is a top place to work in Austin and the US

Company Specialties:

• Lawn Care
• Landscaping
• Outdoor Home Services
• Mowing
• Customer Service

Company Website: https://www.lawnstarter.com

ASSUMPTION: LawnStarter's focus on outdoor home services and strong company culture make it an attractive opportunity for marketing professionals seeking to make an impact in a growing industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Digital Growth Marketing Manager will report directly to the VP of Marketing and will oversee the partner success team.

Work Arrangement: This role is remote, with a focus on results and performance rather than hours worked. However, regular communication and collaboration with the team are essential.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the Digital Growth Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the organization
• LawnStarter's focus on employee development and growth makes it an ideal environment for professionals seeking to expand their skills and advance their careers

ASSUMPTION: The Digital Growth Marketing Manager role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success while developing their skills and advancing their career.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Brazil, specifically Campo Grande, Rio de Janeiro, offers a vibrant and dynamic work environment with a strong focus on outdoor living and home services
• The remote work arrangement allows for flexibility and work-life balance, with the opportunity to work from anywhere in Brazil

Work Schedule: Full-time (40 hours per week), with a focus on results and performance rather than hours worked

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive opportunity for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the VP of Marketing and other key stakeholders

Key Assessment Areas:

• Channel management and optimization strategies
• Data analysis and interpretation skills
• Customer success and reputation management experience
• Process automation and efficiency mindset
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your experience in digital marketing, multi-channel acquisition, and customer success
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
• Demonstrate your proficiency in data tools like Excel and SQL by providing specific examples of how you've used them to inform marketing strategies

ATS Keywords: Digital Marketing, Channel Management, Multi-Channel Acquisition, Customer Success, Reputation Management, Process Automation, Referral Programs, Cross-Functional Collaboration, Data-Driven Marketing, Strategic Partnerships

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven approach, and ability to work collaboratively within a remote team environment.

🛠️ Tools & Technologies

• Retool
• Zapier
• Excel
• SQL
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer communication tools (e.g., email, SMS, chat)

ASSUMPTION: The Digital Growth Marketing Manager will be expected to have proficiency in data tools like Excel and SQL, as well as experience with marketing automation platforms and customer communication tools.

👔 Cultural Fit Considerations

Company Values:

• Humble: We are approachable, respectful, and always willing to learn and grow
• Passionate: We are dedicated to our mission and committed to delivering exceptional results
• Smart: We are strategic thinkers, problem solvers, and always looking for ways to improve

Work Style:

• Remote: We value results and performance over hours worked and offer a flexible work environment
• Collaborative: We work closely together, supporting each other's growth and success
• Data-Driven: We make decisions based on data and continuously monitor performance to optimize our strategies

Self-Assessment Questions:

• Do I have experience managing multiple acquisition channels and driving growth through data-driven strategies?
• Am I comfortable working remotely and collaborating with a team in a virtual environment?
• Do I have a strong customer focus and a proven track record of enhancing brand reputation through effective communication and engagement?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for LawnStarter, with a humble, passionate, and smart approach to work, as well as a remote and collaborative work style.

⚠️ Potential Challenges

• Managing multiple acquisition channels with unique demands and seasonality
• Balancing acquisition goals across various digital marketing platforms
• Ensuring high service quality standards across multiple channels
• Adapting to a remote work environment and collaborating effectively with a distributed team

ASSUMPTION: The Digital Growth Marketing Manager role presents unique challenges that require a strategic and data-driven approach, as well as strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on channel management and optimization, requiring a strong understanding of multi-channel acquisition strategies
• In the outdoor home services industry, customer success and reputation management are critical for driving growth and enhancing brand visibility
• As a mid-level management position, this role offers opportunities for career growth and development within the marketing department and the company as a whole

ASSUMPTION: The Digital Growth Marketing Manager role is unique in its focus on channel management and optimization, customer success, and reputation management, making it an attractive opportunity for marketing professionals seeking to make a significant impact in a growing industry.

📝 Sample Projects

• Developing and implementing a multi-channel acquisition strategy to drive customer growth and enhance brand visibility
• Optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications
• Streamlining operational workflows through automation to increase efficiency and reduce manual processes
• Leveraging strategic partnerships and innovative incentives to drive referral program growth and customer acquisition

ASSUMPTION: The Digital Growth Marketing Manager will be responsible for developing and implementing strategic projects that drive customer acquisition, enhance brand visibility, and optimize operational efficiency.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Digital Growth Marketing Manager role?
• How does the partner success team support the lead acquisition efforts, and what are the key performance indicators for this team?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does LawnStarter support the professional development and growth of its employees, particularly within the marketing department?
• What is the company's approach to remote work, and how does it support employees working remotely?

ASSUMPTION: Asking these questions during the interview process will help the candidate better understand the role, the company culture, and the opportunities for growth and development within the marketing department and the organization as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in digital marketing, multi-channel acquisition, and customer success
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
• Demonstrate your proficiency in data tools like Excel and SQL by providing specific examples of how you've used them to inform marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.