Digital Growth Marketing Manager (Urgently Hiring)

📌 Core Information

🔹 Job Title: Digital Growth Marketing Manager (Urgently Hiring)

🔹 Company: LawnStarter

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Overseeing key acquisition and growth channels to drive customer acquisition and enhance brand visibility
• Managing lead acquisition efforts across various digital platforms, focusing on optimizing channel performance
• Guiding partner success teams to deliver excellent service and hit key performance targets
• Optimizing operational workflows through automation to increase efficiency
• Collaborating cross-functionally with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives

ASSUMPTION: This role requires a strategic and data-driven marketer with experience in multi-channel acquisition and a strong focus on customer success.

📋 Key Responsibilities

✅ Channel Management: Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.

✅ Customer Success Oversight: Guide the partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.

✅ Reputation and Review Management: Manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.

✅ Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.

✅ Process Automation: Utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.

✅ Referral Program Growth: Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.

✅ Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.

✅ Exploring New Channels: Constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

ASSUMPTION: This role requires a hands-on approach, with the manager directly involved in the daily management of channel operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in digital marketing, with a focus on multi-channel acquisition and growth strategies

Required Skills:

• Proven expertise in channel management and optimizing lead conversion
• Experience with multi-channel acquisition strategies, including paid, affiliate, and local listings channels
• Data-driven mindset with proficiency in data tools like Excel and SQL
• Strong process automation and efficiency mindset, with experience using tools like Zapier
• Excellent communication and collaboration skills, with the ability to work effectively within a team

Preferred Skills:

• Experience with marketing automation platforms
• Familiarity with the lawn care and landscaping industry

ASSUMPTION: Candidates with experience in customer success and reputation management will be highly valued for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $130,000 USD annually, depending on experience

Benefits:

• Healthcare benefits: medical, dental, vision, and 401k
• Unlimited vacation policy

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-10 years of experience in a remote work environment.

📌 Applicant Insights

🔍 Company Context

Industry: LawnStarter operates in the lawn care and landscaping industry, with a focus on providing a marketplace for outdoor home services. The company has experienced significant growth, expanding to over 3,000 cities across the United States and raising over $35M in funding.

Company Size: LawnStarter is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: LawnStarter was founded in 2013, with a mission to provide the simplest and most effective solution for ordering and managing outdoor home services.

Company Description:

• LawnStarter is a marketplace for outdoor home services, offering a simple and effective solution for ordering and managing services in over 3,000 cities across the United States
• The company has successfully raised over $35M from leading technology and growth investors
• LawnStarter has been recognized as one of the top places to work in Austin and the US, with a strong focus on company culture and employee satisfaction

Company Specialties:

• Lawn Care
• Landscaping
• Outdoor Home Services
• Mowing
• Customer Service

Company Website: www.lawnstarter.com

ASSUMPTION: LawnStarter's focus on customer success and reputation management makes it an attractive employer for candidates with relevant experience in these areas.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the VP of Marketing and overseeing a team of partner success managers.

Reporting Structure: The Digital Growth Marketing Manager will report to the VP of Marketing and oversee a team of partner success managers, with the potential to grow the team as the company expands.

Work Arrangement: This role is fully remote, with the ability to work from the comfort of your own home.

Growth Opportunities:

• As LawnStarter continues to grow, there will be opportunities for the Digital Growth Marketing Manager to expand their team and take on additional responsibilities
• The company's focus on employee development and career growth provides ample opportunities for professional advancement

ASSUMPTION: The Digital Growth Marketing Manager will play a crucial role in driving customer acquisition and enhancing brand visibility, with the potential to significantly impact the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• The United States is the primary market for LawnStarter, with operations in over 3,000 cities across the country
• The company's remote work environment allows for flexibility and the ability to work from any location within the United States
• LawnStarter's headquarters is located in Austin, TX, with a strong presence in the local tech community

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment provided by LawnStarter offers candidates the opportunity to work from the comfort of their own home, with the added benefit of increased flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the VP of Marketing to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with key stakeholders to discuss fit within the team and company

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in multi-channel acquisition, customer success, and process automation
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and leadership skills

ATS Keywords: Multi-channel acquisition, customer success, process automation, data-driven marketing, channel management, lead conversion, strategic partnerships, efficiency mindset, digital marketing, customer engagement

ASSUMPTION: LawnStarter's interview process is designed to evaluate candidates' skills, experiences, and cultural fit, with a focus on identifying the best fit for the role and the company.

🛠️ Tools & Technologies

• Retool
• Zapier
• Excel
• SQL
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The Digital Growth Marketing Manager will be expected to have proficiency in data tools like Excel and SQL, as well as experience with marketing automation platforms and process automation tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Data-driven
• Collaborative
• Innovative
• Humble

Work Style:

• Remote-friendly
• Flexible
• Results-driven
• Team-oriented
• Adaptable

Self-Assessment Questions:

• How do you approach optimizing lead conversion across multiple digital platforms?
• Can you provide an example of a time when you successfully managed a team to deliver excellent service and hit key performance targets?
• How do you stay organized and efficient when managing multiple channels and workflows?

ASSUMPTION: LawnStarter's company culture is focused on collaboration, innovation, and customer success, with a strong emphasis on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple channels and workflows simultaneously, requiring strong organizational skills and attention to detail
• Balancing acquisition goals across various digital marketing platforms, each with unique demands and seasonality
• Adapting to a fully remote work environment, with the potential for increased isolation and the need for self-motivation
• Keeping up with industry trends and best practices in digital marketing and customer success

ASSUMPTION: The Digital Growth Marketing Manager will face unique challenges in managing multiple channels and workflows, requiring strong organizational skills and the ability to adapt to a fully remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer success and reputation management, with a unique emphasis on process automation and efficiency
• LawnStarter's focus on outdoor home services provides a unique opportunity for candidates with experience in the lawn care and landscaping industry
• As a mid-level management position, this role offers significant growth opportunities and the potential to make a significant impact on the company's success

ASSUMPTION: This role is unique in its focus on customer success and reputation management, with a strong emphasis on process automation and efficiency. Candidates with relevant experience in these areas will be highly valued for this position.

📝 Sample Projects

• Developing and implementing a multi-channel acquisition strategy to drive customer growth and enhance brand visibility
• Optimizing lead conversion rates across various digital platforms through data-driven analysis and continuous improvement
• Managing and monitoring ratings and review platforms to strengthen brand reputation and promote positive customer experiences
• Expanding and enhancing LawnStarter's referral program to increase customer acquisition and drive results through strategic partnerships and innovative incentives

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Digital Growth Marketing Manager role, with a focus on driving customer acquisition, enhancing brand visibility, and optimizing operational workflows through automation.

❓ Key Questions to Ask During Interview

• How does LawnStarter support the professional development and growth of its marketing team members?
• Can you describe the company's approach to process automation and efficiency, and how this role fits into that strategy?
• How does LawnStarter measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What are the key challenges facing the lawn care and landscaping industry, and how does LawnStarter differentiate itself from competitors?
• How does LawnStarter foster a collaborative and innovative work environment, particularly in a fully remote setting?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry, as well as to assess their fit within the team and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in multi-channel acquisition, customer success, and process automation
• Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and leadership skills
• Research LawnStarter's company culture and values to demonstrate your understanding of and alignment with the organization
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.