🔹 Job Title: Digital Growth Performance Consultant
🔹 Company: Sun Life
🔹 Location: Toronto, Ontario (Sun Life Toronto One York & Sun Life Waterloo King)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong background in SMS marketing, digital adoption, and cross-channel advisor marketing. The ideal candidate will be comfortable working with business partners, colleagues, and advisors to drive business outcomes and improve the advisor experience.
✅ Manage the advisor SMS marketing strategy and its ongoing improvement to drive business outcomes
✅ Grow adoption of digital marketing platforms and tools to evolve the advisor experience
✅ Elevate effectiveness of tools & content in the platforms to drive business outcomes
✅ Build relationships with advisors and business partners; gather feedback to refine and improve
✅ Partner with the Digital Enterprise team to improve the platforms
✅ Be the expert in communication, training, and coaching for advisors specific to SMS marketing
✅ Champion innovation, pilot new functionalities, and stay atop of industry news
✅ Lead, execute, and report on business cases
✅ Manage growth performance of SMS marketing in-platform to hit business goals
✅ Manage business and compliance risk with partners
✅ Lead administrative functions as required by the role
ASSUMPTION: The successful candidate will have a proven track record in SMS marketing, digital adoption, and cross-channel advisor marketing. They will be comfortable working with business partners, colleagues, and advisors to drive business outcomes and improve the advisor experience.
Education: University degree or equivalent business experience
Experience: Minimum 2-3 years in SMS texting, website, email, and social media management and growth performance
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skills are not required, they would be highly beneficial for an applicant to possess.
Salary Range: $58,000 - $97,000 (USD)
Benefits:
Working Hours: 40 hours per week, with flexible work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The benefits listed are subject to change and may vary depending on the employee's location and other factors.
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1865 (as a life insurance company)
Company Description:
Company Specialties:
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life is a well-established financial services organization with a global presence. Their focus on helping people achieve lifetime financial security and live healthier lives is reflected in their wide range of insurance and investment products and services.
Career Level: Mid-level
Reporting Structure: Reports to the Director, Digital Marketing Services within the Advisor Sales and Marketing Support team in Retail Advice & Solutions
Work Arrangement: Hybrid (On-site & Remote)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing field. The successful candidate will have the chance to work on diverse projects and collaborate with various teams, gaining valuable experience in the financial services industry.
Office Type: Hybrid (On-site & Remote)
Office Location(s): Sun Life Toronto One York & Sun Life Waterloo King
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexible work options available)
ASSUMPTION: The hybrid work arrangement allows for a flexible balance between on-site and remote work. The geographic context of Toronto provides a diverse and vibrant environment for employees to live and work in.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SMS marketing, digital adoption, cross-channel advisor marketing, business outcomes, advisor experience, industry best practices, client engagement, business cases, growth performance, risk management, administrative functions
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's digital marketing expertise, communication and collaboration skills, problem-solving abilities, and adaptability. Applicants should highlight relevant experience and skills in their resume and cover letter and prepare for behavioral and situational interview questions.
ASSUMPTION: The successful candidate will be proficient in using SMS marketing platforms, digital marketing tools, project management software, and Microsoft Office Suite. Familiarity with industry-specific tools and technologies is an asset.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sun Life values a client-centric, collaborative, accountable, inclusive, and innovative work environment. Candidates should assess their fit with these values and work style considerations before applying.
ASSUMPTION: The successful candidate will need to be adaptable, resilient, and comfortable managing risk and balancing multiple responsibilities in a dynamic work environment.
ASSUMPTION: This role is similar to other digital marketing or growth marketing roles, with a focus on SMS marketing and advisor experience. The career path for this role can lead to advancement in digital marketing or management within the financial services industry.
ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate might work on in this role. The specific projects may vary depending on the organization's priorities and the candidate's skills and experience.
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture. The specific questions may vary depending on the candidate's interests and the organization's priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.