🔹 Job Title: Digital Growth Performance Consultant
🔹 Company: Sun Life
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong background in SMS marketing and digital adoption. The ideal candidate will be comfortable working with various internal partners and have excellent communication skills.
✅ Manage advisor SMS marketing strategy and its ongoing improvement to drive business outcomes
✅ Grow adoption of digital marketing platforms and tools to evolve the advisor experience
✅ Elevate effectiveness of tools & content in platforms to drive business outcomes
✅ Build relationships with advisors and business partners; gather feedback to refine and improve
✅ Partner with Digital Enterprise team to improve platforms
✅ Be the expert in communication, training, and coaching for advisors specific to SMS marketing
✅ Champion innovation, pilot new functionalities, and stay atop of industry news
✅ Lead, execute, and report on business cases
✅ Manage growth performance of SMS marketing in-platform to hit business goals
✅ Manage business and compliance risk with partners
✅ Lead administrative functions as required by the role
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and stakeholder management. The successful candidate will be comfortable wearing multiple hats and adapting to changing priorities.
Education: University degree or equivalent business experience
Experience: Minimum 2-3 years in SMS texting, website, email, and social media management and growth performance
Required Skills:
Preferred Skills:
ASSUMPTION: While a university degree is preferred, equivalent business experience will also be considered. Relevant experience in digital marketing and SMS marketing is crucial for this role.
Salary Range: $58,000 - $97,000 USD (Based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time, Hybrid (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has a long history of providing financial services and insurance products.
Company Description:
Company Specialties:
Company Website: www.sunlife.com
ASSUMPTION: Sun Life is a well-established company with a strong reputation in the financial services industry. This role offers the opportunity to work for a large, stable organization with significant growth potential.
Career Level: This role is suitable for an experienced professional with 2-5 years of relevant experience in digital marketing and SMS marketing.
Reporting Structure: The Digital Growth Performance Consultant reports to the Director, Digital Marketing Services within the Advisor Sales and Marketing Support team in Retail Advice & Solutions.
Work Arrangement: This is a hybrid role, with 2-3 days on-site per week at the Sun Life Toronto One York or Sun Life Waterloo King office.
Growth Opportunities:
ASSUMPTION: This role offers a good balance of strategic and hands-on work, with opportunities for growth and development within the organization.
Office Type: Sun Life's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Sun Life Toronto One York (150 Wellington St W, Toronto, ON M5J 1J5) and Sun Life Waterloo King (519 King St N, Waterloo, ON N2J 2W1)
Geographic Context:
Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a wide range of amenities and attractions to suit different interests.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SMS marketing, digital growth, performance management, advisor marketing, platform strategy, industry best practices, stakeholder management, business case development
ASSUMPTION: Sun Life's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Sun Life's current technology stack and the candidate's expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sun Life values candidates who are client-centric, collaborative, and results-driven, with a strong commitment to innovation and continuous learning.
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and have strong adaptability and resilience in the face of change.
ASSUMPTION: This role offers a unique opportunity to specialize in SMS marketing and digital growth within the financial services industry, with potential for career growth and development.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Growth Performance Consultant role at Sun Life.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's long-term vision for advisor digital engagement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.