📌 Core Information
🔹 Job Title: Digital Growth Specialist
🔹 Company: Rapyder Cloud Solutions Pvt Ltd
🔹 Location: Bangalore, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (3-7 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel digital campaigns to drive pipeline and qualified leads
- Optimizing SEO initiatives to improve Rapyder's search engine rankings
- Collaborating cross-functionally with various teams to design impactful campaigns and landing experiences
- Managing partnerships with agencies, influencers, and media partners to expand digital reach
- Leveraging CRM tools to monitor lead journeys and improve conversion rates
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous experimentation to stay ahead in the fast-evolving B2B space.
📋 Key Responsibilities
✅ Plan, execute, and optimize multi-channel digital campaigns across Google, LinkedIn, Meta, EDMs, and other relevant online/offline platforms
✅ Own the funnel from awareness to conversion, using data-backed strategies to drive pipeline and qualified leads
✅ Lead SEO initiatives to ensure Rapyder ranks on top for all relevant cloud and Gen AI-related keywords across Google, Bing, and emerging AI/GPT discovery platforms
✅ Collaborate cross-functionally with product, technical, and content teams to design impactful campaigns and landing experiences
✅ Manage partnerships with agencies, influencers, and media partners to expand Rapyder's digital reach and uncover new growth channels
✅ Leverage CRM tools to run targeted drip campaigns, monitor lead journeys, and improve conversion rates across the funnel
✅ Continuously experiment with content formats, targeting strategies, and new platforms to stay ahead in a fast-evolving B2B space
ASSUMPTION: This role involves a high degree of independence and requires strong collaboration skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-7 years of proven experience in digital/growth marketing, preferably in a B2B tech or SaaS environment
Required Skills:
- Strong understanding of performance marketing, paid search, SEO, retargeting, and attribution models
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, marketing automation tools, and CRM platforms
- Data-driven mindset with a strong grip on CAC, ROAS, CPL, and funnel performance metrics
- Ability to think creatively, execute independently, and work collaboratively in a high-growth, fast-paced setup
Preferred Skills:
- Experience with emerging AI/GPT discovery platforms
- Familiarity with cloud and Gen AI-related keywords
ASSUMPTION: Candidates with experience in B2B tech or SaaS environments will have a better understanding of the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 15,00,000 per annum (Estimated based on industry standards for mid-level digital marketing roles in Bangalore)
Benefits:
- Health insurance
- Retirement benefits
- Performance bonuses
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for mid-level digital marketing roles in Bangalore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Rapyder Cloud Solutions operates in the IT Services and IT Consulting industry, focusing on cloud management, SLA-driven managed services, and cloud enablement services.
Company Size: Rapyder has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.
Founded: Rapyder was founded in 2016 and has since grown to become an AWS partner, offering a range of services including cloud management, cloud security, IoT, artificial intelligence, and machine learning.
Company Description:
- Rapyder is a Born on the Cloud Company, specializing in strategic cloud consulting, DevOps automation, managed services, and security consulting.
- The company focuses on providing intelligent, reliable, and detailed services to transform its clients' businesses.
- Rapyder's services include strategic cloud consulting, DevOps consulting, managed services, and security consulting.
Company Specialties:
- Cloud Management
- SLA-Driven Managed Services
- Cloud Service Provider
- Cloud Management
- Cloud Enablement Services
- AWS Partner
- Cloud Consultancy
- Big Data
- Marketing & Commerce
- Advisory Consulting
- Managed Services
- Managed Solutions
- DevOps
- Audit Services
- Wellarchitected
- Cloud Management
- Cloud Security
- IoT
- Artificial Intelligence
- Machine Learning
- and Multi Cloud Porting
Company Website: www.rapyder.com
ASSUMPTION: Rapyder's focus on cloud management and related services makes it an attractive option for candidates interested in the tech industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in digital marketing.
Reporting Structure: The Digital Growth Specialist will report directly to the Marketing Manager and collaborate with various teams, including product, technical, and content teams.
Work Arrangement: This role is on-site, with flexible work arrangements available.
Growth Opportunities:
- Expanding skills in emerging AI/GPT discovery platforms and cloud-related keywords
- Gaining experience in a high-growth, fast-paced environment
- Potential career progression to senior roles within the marketing department
ASSUMPTION: The fast-paced nature of Rapyder's environment offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Rapyder's office is located in Bangalore, with a modern and collaborative work environment.
Office Location(s): 1st floor, Awfis – Renaissance Centra, 27 & 27/1, Kalinga Rao Road, Mission Road, Sampangiramanagar, Bengaluru, Karnataka 560002, IN
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
- The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous entertainment options.
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Bangalore's thriving tech industry and vibrant culture make it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round with the marketing team
Key Assessment Areas:
- Understanding of performance marketing and SEO strategies
- Data-driven mindset and analytical skills
- Creativity and problem-solving abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience in digital marketing and B2B environments
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare examples of successful digital marketing campaigns you've led or contributed to
ATS Keywords: Digital Marketing, Growth Marketing, SEO, Paid Search, Performance Marketing, CAC, ROAS, CPL, Funnel Optimization, CRM, Marketing Automation, Google Ads, LinkedIn Campaign Manager
ASSUMPTION: Rapyder's application process may vary, and it's essential to stay updated on the latest information provided on their careers page.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Campaign Manager
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., SEMrush, Ahrefs)
- Emerging AI/GPT discovery platforms (e.g., Microsoft Bing, Google Bard)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a strong understanding of performance marketing and SEO strategies?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you able to think creatively and solve problems independently?
ASSUMPTION: Rapyder's company culture values innovation, collaboration, and a customer-centric approach, making it an attractive option for digital marketing professionals who thrive in dynamic environments.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the B2B tech industry and emerging AI/GPT discovery platforms
- Managing multiple campaigns and stakeholders simultaneously
- Maintaining a strong focus on data-driven decision making and continuous experimentation
- Adapting to the unique work environment and culture of a mid-sized tech company
ASSUMPTION: The fast-paced nature of Rapyder's environment and the dynamic B2B tech industry may present challenges that require adaptability and resilience.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth marketing and SEO strategies
- Rapyder's focus on cloud management and related services sets it apart from other tech companies
- This role offers opportunities for professional growth and development in a high-growth, fast-paced environment
ASSUMPTION: The unique focus on growth marketing and SEO strategies, combined with Rapyder's specialization in cloud management, makes this role distinct from other digital marketing positions.
📝 Sample Projects
- Developing and executing a multi-channel digital campaign to drive qualified leads for a new cloud service offering
- Optimizing SEO initiatives to improve Rapyder's search engine rankings for relevant cloud and Gen AI-related keywords
- Collaborating with the content team to create engaging and optimized landing pages for targeted campaigns
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Digital Growth Specialist role at Rapyder.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy and how this role fits into it?
- How does Rapyder support the professional growth and development of its marketing team members?
- What is the typical career path for a Digital Growth Specialist at Rapyder?
- How does Rapyder collaborate with its partners and agencies to expand its digital reach?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rapyder careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
