R

Digital Growth Specialist

Rapyder Cloud Solutions Pvt Ltd
Full-time
On-site
India
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Growth Specialist

πŸ”Ή Company: Rapyder Cloud Solutions Pvt Ltd

πŸ”Ή Location: Bangalore, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: Mid-level (3-7 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing multi-channel digital campaigns to drive pipeline and qualified leads
  • Optimizing SEO initiatives to improve Rapyder's search engine rankings
  • Collaborating cross-functionally with various teams to design impactful campaigns and landing experiences
  • Managing partnerships with agencies, influencers, and media partners to expand digital reach
  • Leveraging CRM tools to monitor lead journeys and improve conversion rates

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous experimentation to stay ahead in the fast-evolving B2B space.

πŸ“‹ Key Responsibilities

βœ… Plan, execute, and optimize multi-channel digital campaigns across Google, LinkedIn, Meta, EDMs, and other relevant online/offline platforms

βœ… Own the funnel from awareness to conversion, using data-backed strategies to drive pipeline and qualified leads

βœ… Lead SEO initiatives to ensure Rapyder ranks on top for all relevant cloud and Gen AI-related keywords across Google, Bing, and emerging AI/GPT discovery platforms

βœ… Collaborate cross-functionally with product, technical, and content teams to design impactful campaigns and landing experiences

βœ… Manage partnerships with agencies, influencers, and media partners to expand Rapyder's digital reach and uncover new growth channels

βœ… Leverage CRM tools to run targeted drip campaigns, monitor lead journeys, and improve conversion rates across the funnel

βœ… Continuously experiment with content formats, targeting strategies, and new platforms to stay ahead in a fast-evolving B2B space

ASSUMPTION: This role involves a high degree of independence and requires strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-7 years of proven experience in digital/growth marketing, preferably in a B2B tech or SaaS environment

Required Skills:

  • Strong understanding of performance marketing, paid search, SEO, retargeting, and attribution models
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, marketing automation tools, and CRM platforms
  • Data-driven mindset with a strong grip on CAC, ROAS, CPL, and funnel performance metrics
  • Ability to think creatively, execute independently, and work collaboratively in a high-growth, fast-paced setup

Preferred Skills:

  • Experience with emerging AI/GPT discovery platforms
  • Familiarity with cloud and Gen AI-related keywords

ASSUMPTION: Candidates with experience in B2B tech or SaaS environments will have a better understanding of the target audience and market dynamics.

πŸ’° Compensation & Benefits

Salary Range: INR 12,00,000 - 15,00,000 per annum (Estimated based on industry standards for mid-level digital marketing roles in Bangalore)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance bonuses

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level digital marketing roles in Bangalore. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rapyder Cloud Solutions operates in the IT Services and IT Consulting industry, focusing on cloud management, SLA-driven managed services, and cloud enablement services.

Company Size: Rapyder has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: Rapyder was founded in 2016 and has since grown to become an AWS partner, offering a range of services including cloud management, cloud security, IoT, artificial intelligence, and machine learning.

Company Description:

  • Rapyder is a Born on the Cloud Company, specializing in strategic cloud consulting, DevOps automation, managed services, and security consulting.
  • The company focuses on providing intelligent, reliable, and detailed services to transform its clients' businesses.
  • Rapyder's services include strategic cloud consulting, DevOps consulting, managed services, and security consulting.

Company Specialties:

  • Cloud Management
  • SLA-Driven Managed Services
  • Cloud Service Provider
  • Cloud Management
  • Cloud Enablement Services
  • AWS Partner
  • Cloud Consultancy
  • Big Data
  • Marketing & Commerce
  • Advisory Consulting
  • Managed Services
  • Managed Solutions
  • DevOps
  • Audit Services
  • Wellarchitected
  • Cloud Management
  • Cloud Security
  • IoT
  • Artificial Intelligence
  • Machine Learning
  • and Multi Cloud Porting

Company Website: www.rapyder.com

ASSUMPTION: Rapyder's focus on cloud management and related services makes it an attractive option for candidates interested in the tech industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of experience in digital marketing.

Reporting Structure: The Digital Growth Specialist will report directly to the Marketing Manager and collaborate with various teams, including product, technical, and content teams.

Work Arrangement: This role is on-site, with flexible work arrangements available.

Growth Opportunities:

  • Expanding skills in emerging AI/GPT discovery platforms and cloud-related keywords
  • Gaining experience in a high-growth, fast-paced environment
  • Potential career progression to senior roles within the marketing department

ASSUMPTION: The fast-paced nature of Rapyder's environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Rapyder's office is located in Bangalore, with a modern and collaborative work environment.

Office Location(s): 1st floor, Awfis – Renaissance Centra, 27 & 27/1, Kalinga Rao Road, Mission Road, Sampangiramanagar, Bengaluru, Karnataka 560002, IN

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
  • The city offers a mix of traditional and modern culture, with a vibrant food scene and numerous entertainment options.
  • Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Bangalore's thriving tech industry and vibrant culture make it an attractive location for digital marketing professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round with the marketing team

Key Assessment Areas:

  • Understanding of performance marketing and SEO strategies
  • Data-driven mindset and analytical skills
  • Creativity and problem-solving abilities
  • Collaboration and communication skills

Application Tips:

  • Highlight relevant experience in digital marketing and B2B environments
  • Tailor your resume and cover letter to emphasize skills and experiences related to the job description
  • Prepare examples of successful digital marketing campaigns you've led or contributed to

ATS Keywords: Digital Marketing, Growth Marketing, SEO, Paid Search, Performance Marketing, CAC, ROAS, CPL, Funnel Optimization, CRM, Marketing Automation, Google Ads, LinkedIn Campaign Manager

ASSUMPTION: Rapyder's application process may vary, and it's essential to stay updated on the latest information provided on their careers page.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • LinkedIn Campaign Manager
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM platforms (e.g., Salesforce, HubSpot CRM)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Emerging AI/GPT discovery platforms (e.g., Microsoft Bing, Google Bard)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Collaboration
  • Integrity
  • Excellence

Work Style:

  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you have a strong understanding of performance marketing and SEO strategies?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you possess strong analytical skills and a data-driven mindset?
  • Are you able to think creatively and solve problems independently?

ASSUMPTION: Rapyder's company culture values innovation, collaboration, and a customer-centric approach, making it an attractive option for digital marketing professionals who thrive in dynamic environments.

⚠️ Potential Challenges

  • Keeping up with the fast-paced nature of the B2B tech industry and emerging AI/GPT discovery platforms
  • Managing multiple campaigns and stakeholders simultaneously
  • Maintaining a strong focus on data-driven decision making and continuous experimentation
  • Adapting to the unique work environment and culture of a mid-sized tech company

ASSUMPTION: The fast-paced nature of Rapyder's environment and the dynamic B2B tech industry may present challenges that require adaptability and resilience.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on growth marketing and SEO strategies
  • Rapyder's focus on cloud management and related services sets it apart from other tech companies
  • This role offers opportunities for professional growth and development in a high-growth, fast-paced environment

ASSUMPTION: The unique focus on growth marketing and SEO strategies, combined with Rapyder's specialization in cloud management, makes this role distinct from other digital marketing positions.

πŸ“ Sample Projects

  • Developing and executing a multi-channel digital campaign to drive qualified leads for a new cloud service offering
  • Optimizing SEO initiatives to improve Rapyder's search engine rankings for relevant cloud and Gen AI-related keywords
  • Collaborating with the content team to create engaging and optimized landing pages for targeted campaigns

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Digital Growth Specialist role at Rapyder.

❓ Key Questions to Ask During Interview

  • Can you describe the current digital marketing strategy and how this role fits into it?
  • How does Rapyder support the professional growth and development of its marketing team members?
  • What is the typical career path for a Digital Growth Specialist at Rapyder?
  • How does Rapyder collaborate with its partners and agencies to expand its digital reach?
  • What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Rapyder careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful digital marketing campaigns you've led or contributed to
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.