🔹 Job Title: Digital Growth Specialist - Philippines
🔹 Company: LemFi
🔹 Location: Manila, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Philippines)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of paid media landscape, with recent hands-on experience managing, optimizing, and reporting on campaigns. The ideal candidate will have a passion for marketing and a commitment to helping LemFi grow its marketing reach and customer base.
✅ Responsible for the ads purchasing of our app through Facebook, Google, TikTok, and other paid channels
✅ Independently complete work such as creating accounts in related platforms, analyzing targeted users, optimizing ads contents, improving overall ROI, etc.
✅ Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users
✅ Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
✅ Keep track on latest industry trends, keeping a close eye on competitors
✅ Onboard influencers and manage an influencer network and influencer driven growth among the South East Asian diaspora, in the UK, USA, Europe and Canada.
✅ Develop and manage a B2B partnership network to drive online growth
✅ Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies
✅ Conduct market research to identify current and potential customer needs and trends;
✅ Support and collaborate with various teams within the company to plan and execute marketing campaigns;
✅ Engage in cross-functional responsibilities and assist the team where needed.
ASSUMPTION: This role requires a high level of independence and initiative, with the ability to work effectively in a rapidly changing business and regulatory environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years in a performance marketing role for international platforms such as Google, Facebook, and TikTok
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: PHP 600,000 - 800,000 per year (Based on experience and market standards for Digital Growth Specialists in the Philippines)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: Salary range is based on market research and industry standards for Digital Growth Specialists in the Philippines. Actual salary may vary based on experience and performance.
Industry: Financial Services
Company Size: 201-500 employees (LemFi is a growing fintech startup with a global presence)
Founded: 2020 (LemFi was founded in 2020 and has since grown to process over $1 billion in monthly transactions)
Company Description:
Company Specialties:
Company Website: lemfi.com
ASSUMPTION: LemFi is a fast-growing fintech startup with a strong focus on innovation and customer satisfaction. The company's success is driven by its commitment to providing fast, low-cost financial services to immigrants worldwide.
Career Level: Mid-level (The Digital Growth Specialist role is a mid-level position within LemFi's Marketing team)
Reporting Structure: Reports directly to the Marketing Manager (This role is part of LemFi's Marketing team and will report directly to the Marketing Manager)
Work Arrangement: Remote (Philippines) (This role is a remote position based in the Philippines)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within LemFi's Marketing team or other departments as the company continues to grow.
Office Type: Remote (The Digital Growth Specialist role is a remote position based in the Philippines)
Office Location(s): Manila, Metro Manila, Philippines
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible hours (The role requires a full-time commitment with flexible hours to accommodate different time zones)
ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, while also enabling the candidate to work closely with LemFi's global team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Data Analysis, ROI Optimization, Content Development, Influencer Management, Public Relations, Market Research, B2B Partnerships, Cross-Functional Collaboration, Trend Analysis, User Targeting, Communication Skills, Networking, Performance Marketing
ASSUMPTION: LemFi's application process is designed to assess the candidate's marketing and advertising expertise, as well as their cultural fit and alignment with the company's mission.
ASSUMPTION: The Digital Growth Specialist role requires a strong understanding of various paid advertising platforms and marketing analytics tools. Familiarity with project management tools is also beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: LemFi values candidates who are passionate about marketing, committed to continuous learning, and able to work effectively in a rapidly changing environment. The company's values emphasize customer-centricity, innovation, collaboration, and data-driven decision-making.
ASSUMPTION: The Digital Growth Specialist role presents several challenges, including managing multiple projects and priorities, working effectively in a remote and global team, and keeping up with the latest industry trends and best practices. However, these challenges also present opportunities for growth and learning.
ASSUMPTION: The Digital Growth Specialist role is unique in its focus on paid acquisition channels and influencer management, requiring a strong understanding of data analysis and reporting, as well as excellent communication and collaboration skills. Career paths for this role may include advancement to senior marketing roles or other leadership positions within LemFi.
ASSUMPTION: Sample projects for the Digital Growth Specialist role may include developing and executing targeted advertising campaigns, conducting market research, and managing and growing an influencer network to drive online growth among the South East Asian diaspora in various regions.
ASSUMPTION: Key questions to ask during the interview for the Digital Growth Specialist role may include inquiries about the role's priorities, professional development opportunities, challenges facing the Marketing team, campaign success metrics, and career growth prospects.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.