📌 Core Information
📌 Core Information
🔹 Job Title: Digital & Influencer Director
🔹 Company: M Booth
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Public Relations & Communications
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Leading digital and influencer programming for various brands
- Ensuring cultural relevance and strategic alignment with client goals
- Managing program strategy, execution, and team collaboration
- Delivering impactful campaigns that drive results
ASSUMPTION: This role requires a strategic thinker with a strong understanding of digital and influencer marketing trends, as well as the ability to manage and motivate teams.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Lead digital and influencer programming for brands across the agency, from CPG to Beauty to food & beverage, and beyond
✅ Develop and implement social media playbooks, including channel strategy, content pillars, tone of voice, and community engagement
✅ Lead influencer strategy and programming, from identification and contracting to content management and reporting
✅ Serve as the day-to-day client point person, providing strategic counsel and building strong relationships
✅ Supervise and direct account teams on client deliverables, ensuring high-quality work output
✅ Collaborate within integrated agency teams and with agency partners to deliver comprehensive campaigns
✅ Problem-solve quickly when issues arise, demonstrating expertise in approval processes and legal requirements
✅ Develop client SOWs, create and track budgets, and understand profitability
✅ Set goals and KPIs for programs and report on competitive brands and trends to clients
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 8+ years of experience in social strategy and influencer marketing
Required Skills:
- Solid foundation in social strategy and influencer marketing
- Proven ability to lead projects, communicate effectively, and think strategically
- Excellent communication skills, both written and verbal
- Strong knowledge of paid media and ability to provide recommendations
- Ability to command a room and get stakeholder buy-in from multiple channels
- Proven ability to manage up and get what they need to succeed
Preferred Skills:
- Experience with tastemaker/influencer ID, negotiation, contracting, and activation management
- Ability to “roll with it” and be nimble when changes to pathways and needs to counsel on pivots
- Ability to motivate teammates and help them grow
ASSUMPTION: Candidates with a proven track record in digital and influencer marketing, as well as strong leadership and communication skills, will be most successful in this role.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $106,000 - $135,000 per year
Benefits:
- Comprehensive health care and wellness plans for your entire family
- 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on qualifications, internal equity, and the budgeted amount for the role.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 201-500 employees
Founded: 1984
Company Description:
- M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers
- The agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation
- M Booth believes that only the bold will make a lasting impact and change, and this mindset drives everything the agency does
Company Specialties:
- Public Relations
- PR
- Corporate
- Consumer
- Travel
- Lifestyle
- Communications
- Social media
- Digital
- Wine/Spirits
- Travel
- Luxury
- Wellness
- Consumer Tech
- Beauty
- Food
- and Media Relations
Company Website: http://mbooth.com/
ASSUMPTION: M Booth is a well-established agency with a strong reputation in the public relations and communications industry. The agency's focus on creativity, innovation, and bold moves sets it apart in the market.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Vice President, Digital & Influencer
Work Arrangement: Hybrid (2 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role within the digital and influencer team
- Opportunities to work on a diverse range of brands and campaigns
- Chance to contribute to the agency's overall digital and influencer strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Mid-sized agency office
Office Location(s): 666 3rd Avenue, 7th floor, New York, NY 10017, US
Geographic Context:
- New York City is a major hub for the public relations and communications industry
- The office is located in Midtown Manhattan, close to various transportation options
- The area offers a wide range of dining, entertainment, and cultural attractions
Work Schedule: Full-time, 40 hours per week, with flexibility to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and team members
- Final interview with the Senior Vice President, Digital & Influencer
- Background check and reference check
Key Assessment Areas:
- Digital and influencer marketing expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with M Booth's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of M Booth's values and culture in your application materials
- Prepare examples of your past work that demonstrate your ability to lead digital and influencer campaigns
- Be ready to discuss your thoughts on current trends in digital and influencer marketing during the interview
ATS Keywords: Digital Strategy, Influencer Marketing, Cultural Insights, Social Media Management, Creative Thinking, Communication Skills, Problem Resolution, Team Management, Client Leadership, Negotiation Skills, Trend Analysis, Content Creation, Program Management, Budget Management, Reporting, Collaboration
ASSUMPTION: The interview process at M Booth is designed to assess candidates' skills, experience, and cultural fit for the role. The agency values candidates who can think strategically, communicate effectively, and work collaboratively to deliver impactful campaigns.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, X, LinkedIn)
- Influencer marketing platforms (BrandSnob, Upfluence, AspireIQ)
- Project management tools (Asana, Trello, Monday.com)
- Communication and collaboration tools (Slack, Microsoft Teams)
- Analytics and reporting tools (Google Analytics, Hootsuite Insights, Sprout Social)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable using social media platforms, influencer marketing platforms, and project management tools to manage campaigns and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Ideas
- Respect
- Humanity
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Strategic and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- How do you embody M Booth's values in your work?
- Can you provide an example of a time when you had to pivot quickly in a project, and how did you handle it?
- How do you motivate and inspire your team members to achieve their best work?
ASSUMPTION: M Booth values candidates who are passionate about their work, committed to delivering exceptional results, and aligned with the agency's values and culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a fast-paced and dynamic work environment
- Balancing client expectations with agency resources and constraints
- Keeping up with the latest trends and developments in digital and influencer marketing
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, this position offers a unique blend of strategic, creative, and operational responsibilities
- The role requires a strong understanding of both digital and influencer marketing, as well as the ability to manage and motivate teams
- This role offers significant growth potential and the opportunity to work on a diverse range of brands and campaigns
ASSUMPTION: This role is well-suited to candidates with a strong background in digital and influencer marketing, as well as proven leadership and communication skills.
📝 Sample Projects
- Developing and executing a TikTok campaign for a beauty brand to increase brand awareness and drive sales
- Managing a team of influencers for a food and beverage brand to create engaging content and drive user-generated content
- Collaborating with a team of creatives to develop a social media strategy for a CPG brand to launch a new product
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the agency support the growth and development of its employees?
- What are the biggest challenges facing the digital and influencer team currently, and how can this role help address them?
- How does the agency approach working with influencers, and what are some best practices for success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the agency's culture and priorities.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to lead digital and influencer campaigns
- Be ready to discuss your thoughts on current trends in digital and influencer marketing during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
