Marketing (SNS, Influencer) - Rakuten Ichiba Marketing Department (C&M)

📌 Core Information

🔹 Job Title: Marketing (SNS, Influencer) - Rakuten Ichiba Marketing Department (C&M)

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth for Rakuten Ichiba through influencer marketing initiatives
• Identifying and supporting influencers to increase referrals and sales
• Analyzing data to acquire new partners and create proposals for existing ones
• Collaborating with internal and external stakeholders to drive action
• Continuously improving initiatives to align with evolving influencer needs

ASSUMPTION: This role requires a strong understanding of influencer marketing, data analysis, and stakeholder engagement. Candidates should be comfortable working in a dynamic environment and have a passion for embracing new challenges.

📋 Key Responsibilities

✅ Identify key needs and challenges through data analysis

✅ Analyze marketing strategy effectiveness and propose data-driven improvements

✅ Recruit and onboard new influencers to expand the network

✅ Define and document requirements for service enhancements and new product development

✅ Collaborate with internal and external stakeholders to drive action and improve initiatives

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder engagement. Candidates should be comfortable working in a fast-paced environment and have strong problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 2-5 years of experience in marketing, influencer marketing, or a related field

Required Skills:

• Data analysis and interpretation
• Project management
• Stakeholder engagement
• Problem-solving
• Communication and collaboration
• Creativity and innovation

Preferred Skills:

• Experience in e-commerce or affiliate marketing
• Fluency in English (TOEIC score exceeding 800 or similar level)
• Passion for social media and influencer marketing trends

ASSUMPTION: While a degree is preferred, relevant experience and a strong skill set are more important for success in this role. Candidates should be comfortable working with data and have a strong commitment to achieving results.

💰 Compensation & Benefits

Salary Range: ¥5,000,000 - ¥7,000,000 per year (Based on experience level and industry standards for marketing roles in Tokyo)

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Employee discounts on Rakuten services
• Opportunities for professional development and growth

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in Tokyo. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten operates in the competitive e-commerce and technology sectors in Japan and globally

Company Size: Rakuten is a large corporation with over 10,000 employees, providing ample opportunities for growth and collaboration

Founded: Rakuten was founded in 1997 and has since grown into a global leader in e-commerce and internet services

Company Description:

• Rakuten is a global leader in internet services, with a focus on empowering individuals, communities, businesses, and society through innovation
• The company offers a wide range of services, including e-commerce, fintech, digital content, and communications
• Rakuten is committed to creating a positive impact on society and the environment

Company Specialties:

• E-commerce (Rakuten Ichiba, Rakuten Books)
• Card & Payments
• Life & Leisure support services
• Communications & Energy & Mobile
• Investment
• Sports
• Digital Contents
• Open EC
• AD
• Affiliate
• Securities
• Bank
• Insurance
• Travel
• Mobile
• Mobile Network Operator
• Telecommunications
• and Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence provide unique opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals seeking to advance their marketing careers in the e-commerce industry

Reporting Structure: The role reports directly to the team leader within the Rakuten Ichiba Marketing Department

Work Arrangement: This role is on-site, with opportunities for flexible work arrangements

Growth Opportunities:

• Expanding the influencer network and driving sales growth for Rakuten Ichiba
• Gaining experience in product management and project management
• Developing data analysis and interpretation skills
• Collaborating with internal and external stakeholders to drive action and improve initiatives

ASSUMPTION: This role offers significant opportunities for career growth and development within Rakuten's expanding e-commerce business.

🌍 Location & Work Environment

Office Type: Rakuten Crimson House, a modern and collaborative work environment

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a vibrant and bustling city, offering a wide range of cultural, entertainment, and dining options
• The office is located in the Setagaya-ku district, providing easy access to public transportation and amenities
• The area is known for its green spaces and family-friendly atmosphere

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours available

ASSUMPTION: The work environment at Rakuten is dynamic and collaborative, with a strong emphasis on innovation and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Problem-solving and strategic thinking
• Communication and collaboration skills
• Creativity and innovation
• Passion for social media and influencer marketing trends

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare examples of data analysis and interpretation projects you've worked on
• Demonstrate your understanding of Rakuten's business and the role's responsibilities
• Showcase your creativity and innovation through your application materials

ATS Keywords: Marketing, Influencer Marketing, Data Analysis, Project Management, Social Media, E-commerce, Affiliate Marketing, Stakeholder Engagement, Trend Awareness, Problem Solving, Communication, Creativity, Team Collaboration, Customer Experience, Sales Growth

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Instagram, Twitter, Facebook)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable working with data analysis tools and social media platforms, as well as collaborating with team members using communication and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Optimism
• Innovation
• Harmony
• Gratitude

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on continuous improvement and innovation
• Committed to creating a positive impact on society and the environment

Self-Assessment Questions:

• Do you share Rakuten's values and are you committed to empowering individuals and society through innovation?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on continuous improvement?
• Do you have a passion for social media and influencer marketing trends, and are you eager to drive sales growth for Rakuten Ichiba?

ASSUMPTION: Candidates should assess their fit with Rakuten's values and work style, as well as their passion for social media and influencer marketing, before applying for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and dynamic nature of the e-commerce industry
• Balancing the needs of internal and external stakeholders
• Continuously improving initiatives to align with evolving influencer needs
• Working with large datasets and interpreting complex data analysis results

ASSUMPTION: Candidates should be prepared to face these challenges and have the skills and qualifications necessary to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue growth for Rakuten Ichiba through influencer marketing initiatives
• Compared to other marketing roles, this position requires a strong emphasis on data analysis and interpretation, as well as stakeholder engagement
• Career paths within Rakuten are diverse and offer opportunities for growth and development within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions within the industry.

📝 Sample Projects

• Developing and implementing a new influencer onboarding process to streamline recruitment and improve retention
• Analyzing influencer marketing campaign data to identify trends and optimize future campaigns
• Collaborating with internal stakeholders to define and document requirements for service enhancements and new product development

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Rakuten Ichiba's overall business strategy?
• What are the most significant challenges facing the influencer marketing team, and how can this role address them?
• How does Rakuten support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Rakuten foster a collaborative and innovative work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rakuten careers portal
• Highlight your relevant experience and skills in your resume and cover letter
• Prepare examples of data analysis and interpretation projects you've worked on
• Demonstrate your understanding of Rakuten's business and the role's responsibilities
• Showcase your creativity and innovation through your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.