📌 Core Information
🔹 Job Title: Influencer Affiliate BD
🔹 Company: BTSE
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK (Taipei or Singapore preferred)
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining relationships with KOLs, influencers, and marketing partners
- Managing end-to-end influencer marketing projects and events
- Collaborating with content teams to create relevant content for campaigns
- Negotiating budgets and contracts with KOLs and influencers
- Providing accurate KOL profiles to support marketing strategies
ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to succeed in a fast-paced, multicultural environment.
📋 Key Responsibilities
✅ Building and maintaining relationships with KOLs, influencers, and marketing partners
✅ Managing end-to-end influencer marketing projects and events
✅ Collaborating with content teams to create relevant content for campaigns
✅ Negotiating budgets and contracts with KOLs and influencers
✅ Providing accurate KOL profiles to support marketing strategies
✅ Traveling for offline events and managing KOLs of interest
ASSUMPTION: This role may require working with tight deadlines and juggling multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 2 years of relevant experience in influencer marketing, partnerships, or a related role
Required Skills:
- Excellent communication skills in English
- Strong interpersonal and oral communication skills
- Proven ability to collaborate effectively with KOLs and influencers
- Demonstrated ability to cultivate partnerships and support KOL growth
- Solid knowledge of blockchain, cryptocurrency, and trading
- Detail-oriented and well-organized, able to manage multiple priorities under tight deadlines
Preferred Skills:
- Existing relationships with key players in the crypto industry or related fields
- Experience managing events or campaigns in the entertainment or consumer brand sectors
- Familiarity with social media analytics tools and campaign tracking
- Experience working in a fast-paced, multicultural environment
ASSUMPTION: Candidates with a strong network in the crypto industry and relevant experience in influencer marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (Based on experience and industry standards for mid-level marketing roles in Singapore)
Benefits:
- Competitive salary and bonus structure
- Health insurance and wellness benefits
- Opportunities for professional growth and development
- Flexible work arrangements (Remote OK)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Cryptocurrency Exchange)
Company Size: 51-200 employees (Global, with a focus on Asia)
Founded: 2018, with headquarters in Victoria, Mahe Island
Company Description:
- BTSE Group is a global blockchain technology company focused on three primary businesses: Exchange, Payments, and Infrastructure Development
- The BTSE exchange supports 150+ cryptocurrencies and 50+ perpetual futures contracts with over USD $30B in monthly trading volume
- The payments platform provides fiat and crypto pay-ins and outs, as well as OTC services for over 50 major currencies
- Enterprise solutions enable businesses to white-label exchange infrastructure, wallets, payment gateways, provide liquidity, and more
Company Specialties:
- Cryptocurrency Exchange
- Blockchain Technology
- Payments and Infrastructure Development
Company Website: https://www.btse.com
ASSUMPTION: BTSE's focus on innovation and growth in the cryptocurrency industry makes it an attractive employer for professionals seeking to work in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a relevant manager
Work Arrangement: Remote OK (with a preference for candidates located in Taipei or Singapore)
Growth Opportunities:
- Potential career progression into senior roles within the marketing department
- Expanding responsibilities and influence as the company grows and enters new markets
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in influencer marketing and partnerships within the cryptocurrency industry.
🌍 Location & Work Environment
Office Type: Hybrid (with a preference for candidates located in Taipei or Singapore)
Office Location(s): Victoria, Mahe Island (Headquarters), with team members working remotely across Asia
Geographic Context:
- Singapore is a global financial hub with a thriving cryptocurrency ecosystem
- Taipei is an emerging tech hub with a growing interest in blockchain and cryptocurrency
- Both locations offer vibrant cultures, diverse food scenes, and excellent quality of life
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones
ASSUMPTION: Candidates should be comfortable working in a remote or hybrid environment and be able to manage their time effectively across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-depth interview with the marketing team to assess cultural fit and skills
- Final interview with senior leadership to discuss career growth and expectations
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of blockchain, cryptocurrency, and trading
- Influencer marketing experience and strategies
- Cultural fit and adaptability to a fast-paced, multicultural environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the cryptocurrency industry and BTSE's business model
- Showcase your ability to build and maintain relationships with KOLs, influencers, and marketing partners
- Prepare examples of successful influencer marketing campaigns you've managed in the past
ATS Keywords: Influencer Marketing, Partnerships, KOL, Cryptocurrency, Blockchain, Trading, Event Management, Content Creation, Negotiation
ASSUMPTION: BTSE's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will demonstrate a strong understanding of the cryptocurrency industry and a proven track record in influencer marketing and partnerships.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Instagram, TikTok, etc.)
- Influencer marketing and analytics tools (e.g., Grin, Upfluence, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: Candidates should be comfortable using social media platforms, influencer marketing tools, and project management software to effectively manage their workload and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Adaptable and flexible
- Strong communication and interpersonal skills
- Proactive and self-motivated
- Ability to work independently and in a team environment
- Comfortable working in a fast-paced, multicultural environment
Self-Assessment Questions:
- How do you align with BTSE's company values, particularly innovation and collaboration?
- How comfortable are you working in a remote or hybrid environment and managing your time effectively across different time zones?
- How does your personal work style fit with BTSE's work environment, and how do you adapt to new situations and challenges?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with BTSE's values and work style, as well as a willingness to adapt to new situations and challenges in a fast-paced, multicultural environment.
⚠️ Potential Challenges
- Managing tight deadlines and multiple priorities in a fast-paced environment
- Building and maintaining relationships with KOLs, influencers, and marketing partners across different time zones
- Navigating the complexities of the cryptocurrency industry and staying up-to-date with market trends
- Adapting to a remote or hybrid work environment and managing time effectively across different time zones
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing and partnerships roles in the cryptocurrency industry, but with a focus on building and maintaining relationships with KOLs and marketing partners
- Unlike other roles, this position requires a strong understanding of blockchain, cryptocurrency, and trading, as well as the ability to negotiate budgets and contracts with KOLs and influencers
- Career progression in this role may lead to senior marketing roles within the company, with opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: Candidates should research similar roles in the cryptocurrency industry and compare the responsibilities, requirements, and career growth opportunities to better understand the unique aspects of this position.
📝 Sample Projects
- Managing a successful influencer marketing campaign for a new cryptocurrency launch, resulting in a 30% increase in trading volume
- Negotiating a long-term partnership with a major consumer brand, leading to increased brand awareness and user acquisition
- Organizing and managing an offline event for KOLs of interest, with a 95% satisfaction rate among attendees
ASSUMPTION: Candidates should prepare examples of successful influencer marketing campaigns they've managed in the past, highlighting their ability to build and maintain relationships with KOLs, influencers, and marketing partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BTSE, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
- How does BTSE support the professional growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing the cryptocurrency industry, and how is BTSE positioned to address them?
- How does BTSE foster a culture of innovation and collaboration, and how can I contribute to this culture as a new team member?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of BTSE's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
