📌 Core Information
🔹 Job Title: Digital Manager (PR & Communications)
🔹 Company: Weber Shandwick
🔹 Location: Brussels, Belgium
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital communication strategies
- Planning, managing, and optimizing paid media advertising campaigns
- Working with cross-functional teams to ensure cohesive digital communications
- Analyzing and interpreting social analytics to guide strategy development
- Managing digital projects from conception to execution
ASSUMPTION: This role requires a strong understanding of digital communications strategy and the ability to implement it effectively. The ideal candidate will have experience in managing paid media advertising and social analytics.
📋 Key Responsibilities
✅ Work with strategists and creatives to conceptualize impactful campaigns and digital communications strategies
✅ Plan, manage, and optimize paid media advertising campaigns
✅ Be comfortable with an array of digital platforms for content and amplification
✅ Analyze and interpret social analytics to guide strategy development and decision making
✅ Oversee and manage digital projects from conception to execution
✅ Collaborate with cross-functional teams to ensure all digital communications are cohesive
✅ Stay current with latest industry trends and advancements
ASSUMPTION: This role involves a high level of project management, requiring the ability to manage multiple projects simultaneously with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 4 years of experience in a similar role within communications consultancies or agencies
Required Skills:
- Proven experience in managing paid media advertising, SEM, social analytics
- Exceptional understanding of digital communications strategy
- Strong analytical skills with the ability to interpret and translate data into actionable plans
- Excellent project management skills
Preferred Skills:
- Proficient English, any level of French and Dutch appreciated but not required
ASSUMPTION: While proficiency in English is required, proficiency in French and Dutch is appreciated but not required for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Manager role in Brussels)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager role in Brussels. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world.
Company Size: Weber Shandwick has 51-200 employees worldwide, with a presence in Brussels, Belgium.
Founded: Weber Shandwick was founded in 1989 and is part of the Interpublic Group.
Company Description:
- Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world.
- The company offers a range of services, including public relations, digital communications, and marketing communications.
- Weber Shandwick is known for its creative and strategic approach to communications, working with some of the world's most prestigious brands.
Company Specialties:
- Public Relations
- Digital Communications
- Market Access
- Issues Management
- Health Policy Support
- Corporate Health
- Public Health Education
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick is a well-established global communications network with a strong presence in Brussels, Belgium.
📊 Role Analysis
Career Level: Manager
Reporting Structure: This role reports directly to the Digital Director and may oversee junior team members.
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the digital team
- Expansion of responsibilities to include additional clients or service offerings
- Opportunities for professional development and training
ASSUMPTION: This role offers opportunities for career growth and professional development within the digital team at Weber Shandwick.
🌍 Location & Work Environment
Office Type: Weber Shandwick's Brussels office is a modern, collaborative workspace with a focus on creativity and innovation.
Office Location(s): 2 Waterhouse Square, 140 Holborn, London, New York EC1N 2AE, GB; 909 Third Avenue, New York, NY 10022, US
Geographic Context:
- Brussels is the capital and largest city of Belgium, with a population of over 1.2 million people.
- The city is known for its vibrant cultural scene, including museums, theaters, and music festivals.
- Brussels is a major hub for international politics and business, with a strong focus on the European Union.
Work Schedule: The work schedule for this role is typically Monday to Friday, with the possibility of occasional weekend or evening work for events or campaigns.
ASSUMPTION: The work environment at Weber Shandwick's Brussels office is collaborative and creative, with a focus on innovation and client success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Digital Director
- In-person interview with the Digital Director and other team members
- Final interview with the Managing Director or another senior leader
Key Assessment Areas:
- Digital communications strategy and planning
- Paid media advertising management
- Social analytics and data interpretation
- Project management and team collaboration
- Cultural fit and alignment with Weber Shandwick's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with digital communications strategy, paid media advertising, and social analytics.
- Demonstrate your understanding of Weber Shandwick's services and clients in your application materials.
ATS Keywords: Digital Communications Strategy, Paid Media Advertising, Social Analytics, Project Management, Digital Campaigns, Weber Shandwick, Brussels
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on digital communications strategy, paid media advertising, and social analytics.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Paid media advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Social analytics tools (e.g., Hootsuite, Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the clients and projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Creativity
- Collaboration
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and proactive
- Adaptable and flexible
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative and creative work environment?
- Are you proactive and results-driven, with a strong commitment to excellence?
- Are you adaptable and flexible, with a willingness to learn and grow professionally?
ASSUMPTION: Weber Shandwick values candidates who are creative, collaborative, and committed to excellence, with a strong work ethic and a desire to learn and grow professionally.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with diverse teams
- Keeping up with the latest industry trends and advancements in digital communications
- Adapting to the unique needs and requirements of each client
- Balancing the demands of client work with internal team projects and initiatives
ASSUMPTION: This role may present challenges related to project management, industry trends, client needs, and balancing multiple priorities.
📈 Similar Roles Comparison
- Compared to other Manager roles in digital communications, this role may offer more opportunities for creativity and innovation, as well as a greater focus on paid media advertising and social analytics.
- In terms of industry-specific context, this role is well-suited to candidates with experience in public relations, marketing communications, or a related field.
- Career path comparison: This role may offer opportunities for progression to a Senior Manager or Director role within the digital team at Weber Shandwick.
ASSUMPTION: This role may offer unique opportunities for creativity and innovation, as well as a greater focus on paid media advertising and social analytics compared to similar roles in digital communications.
📝 Sample Projects
- Developing and implementing a comprehensive digital communications strategy for a healthcare client, including paid media advertising, social media amplification, and content marketing.
- Managing a paid media advertising campaign for a consumer brand, including targeting, bidding, and optimization strategies to maximize ROI.
- Analyzing and interpreting social analytics data for a technology client, including sentiment analysis, influencer identification, and trend tracking to inform strategy development.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role collaborate with other teams and departments within Weber Shandwick?
- What opportunities are there for professional development and growth within the digital team?
- How does Weber Shandwick support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: These key questions are intended to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Weber Shandwick careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your experience with digital communications strategy, paid media advertising, and social analytics.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
