📌 Core Information
🔹 Job Title: Digital Marketing Analyst
🔹 Company: Mastercard
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing impactful email nurture and digital marketing campaigns to engage customers and drive revenue.
- Developing targeted email campaigns and tracking performance metrics.
- Collaborating with cross-functional teams to integrate email campaigns with broader marketing efforts.
- Staying updated on industry trends and best practices to refine strategies.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives.
✅ Develop and execute targeted and automated email campaigns for financial institutions and merchants.
✅ Leverage dynamic content and personalization tactics to enhance engagement and relevance.
✅ Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate.
✅ Collaborate with content creators and designers to produce compelling email content.
✅ Implement A/B tests to optimize campaign performance.
✅ Report on email campaign success using platform tools.
✅ Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.).
✅ Manage email databases and segmentation for targeted outreach.
✅ Oversee daily production, scheduling, and execution of email campaigns.
✅ Test email assets for compatibility across email clients, browsers, and mobile devices.
✅ Stay updated on industry trends and best practices to refine strategies.
✅ Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
Experience: 2-5 years of experience in email marketing or digital marketing
Required Skills:
- Proficient in using email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
- Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
- Working knowledge of audience segmentation and leveraging dynamic content for personalized messaging
- Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
- Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
- Comfortable with A/B testing methodologies and applying insights to refine strategy
- Knowledge of email design principles, including responsive design, HTML, and CSS
- Creative copywriting and editing skills tailored for digital engagement
- Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
- Excellent attention to detail with strong time management abilities
- Ability to adapt and learn in a fast-paced, evolving environment
- Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping
Preferred Skills:
- Expertise in payment industry, merchant or acquirer, payment facilitator
ASSUMPTION: While not explicitly stated, proficiency in using CRM systems (e.g., Salesforce) to integrate email marketing platforms is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 CAD per year (Based on industry standards for a Digital Marketing Analyst role with 2-5 years of experience in Toronto)
Benefits:
- Comprehensive health and wellness benefits
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments and commerce.
Company Size: Mastercard is a large, publicly traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Mastercard was founded in 1966 and has since grown into a global leader in payment technology.
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and cultures.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in email marketing or digital marketing.
Reporting Structure: The Digital Marketing Analyst will report to the Customer Marketing team within the Services organization.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements based on business needs and individual circumstances.
Growth Opportunities:
- Potential to advance to senior roles within the marketing department or related fields.
- Opportunities to work on diverse projects and gain exposure to different aspects of the business.
- Access to learning and development resources to support career growth.
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Mastercard's Toronto office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living.
- The city offers a wide range of amenities, including arts, culture, and entertainment options.
- Toronto has a humid continental climate with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The work environment at Mastercard's Toronto office is collaborative and innovative, with a focus on driving results through data-driven decision making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the director or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Campaign management and optimization skills
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in email marketing or digital marketing.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare examples of successful email campaigns or digital marketing projects you've worked on.
- Research Mastercard's business and industry to demonstrate your understanding of the company and its goals.
ATS Keywords: Email Marketing, Digital Marketing, Campaign Optimization, Analytics Tools, A/B Testing, Audience Segmentation, Dynamic Content, Lifecycle Marketing, CRM Integration
ASSUMPTION: The application process for this role may involve assessments of both technical skills and cultural fit with Mastercard's values and work environment.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
- CRM systems (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Doing what's right
- Staying true
- Innovating for our world
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Mastercard's core values, particularly 'Doing what's right' and 'Staying true'?
- Are you comfortable working in a fast-paced, evolving environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Mastercard values candidates who demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, evolving environment may present challenges in keeping up with industry trends and best practices.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills.
- The high cost of living in Toronto may present financial challenges for some candidates.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on data-driven decision making and campaign optimization.
- In the broader digital marketing landscape, this role focuses more on email marketing and less on social media or content marketing.
- Career progression in this role may lead to senior positions in marketing or related fields, such as marketing manager or director.
ASSUMPTION: This role offers a unique blend of email marketing and data analysis skills, providing opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to onboard new merchants, resulting in a 20% increase in engagement and a 15% increase in conversions.
- Optimizing an automated email workflow for lead nurturing, leading to a 15% increase in click-through rates and a 10% increase in conversion rates.
- Collaborating with designers and content creators to produce compelling email content, resulting in a 15% increase in open rates and a 10% increase in click-through rates.
ASSUMPTION: These sample projects demonstrate the impact of data-driven decision making and continuous optimization in email marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing team?
- How does this role contribute to the overall marketing strategy and customer journey mapping efforts at Mastercard?
- What opportunities are there for professional development and growth within the marketing department or related fields?
- How does Mastercard support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful email campaigns or digital marketing projects you've worked on.
- Research Mastercard's business and industry to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
