Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Response Mine Interactive

🔹 Location: Atlanta, Georgia, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Analyzing website and marketing campaign data to drive strategic decisions
• Developing and maintaining data visualizations and reports in Looker
• Collaborating with cross-functional teams to implement and track marketing initiatives
• Ensuring accurate data collection and reporting through proper GTM implementation and GA4 configuration

ASSUMPTION: This role requires a strong data-driven mindset and excellent communication skills to translate complex data insights into actionable strategies.

📋 Key Responsibilities

✅ Analyze website and marketing campaign data using GA4, GTM, Looker, and BigQuery to identify trends, opportunities, and areas for improvement

✅ Develop and maintain dashboards and reports in Looker to visualize key performance indicators (KPIs) and provide clear insights to stakeholders

✅ Utilize SQL to query and manipulate data in BigQuery for in-depth analysis and reporting

✅ Conduct in-depth analysis of customer behavior, website traffic, and campaign performance to provide strategic recommendations

✅ Collaborate with cross-functional teams (e.g., marketing, development, and client services) to implement and track marketing initiatives

✅ Ensure accurate data collection and reporting through proper GTM implementation and GA4 configuration

✅ Create and maintain documentation for data processes and reporting methodologies

✅ Utilize Excel for data manipulation, reporting, and ad-hoc analysis

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong problem-solving skills to tackle complex data challenges.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 2+ years of experience in a digital marketing analytics role

Required Skills:

• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with data visualization tools, specifically Looker
• Advanced knowledge of SQL for data querying and manipulation
• Advanced Excel skills for data manipulation and reporting
• Experience working with BigQuery or other cloud-based data warehouses
• Excellent analytical and problem-solving skills
• Strong communication and presentation skills
• Ability to work independently and as part of a team

Preferred Skills:

• Experience with other digital marketing platforms (e.g., Google Ads, social media advertising)
• Leverage Python for data automation, scripting, and advanced data analysis
• Experience with data modeling and statistical analysis
• Experience with other data visualization tools, such as Tableau, Domo or Power BI

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, depending on experience, qualifications, and relevant skills

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The final compensation will be determined based on the selected candidate's demonstrated capabilities and fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Response Mine Interactive is an industry-leading digital, direct response agency specializing in health & wellness, ecommerce, and home services. They focus on data-science, hyper-optimization, and AI-assisted media buying to help clients drive profits and new customer growth.

Company Size: Response Mine Interactive is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: 2001, with over 20 years of experience serving national clients

Company Description:

• Data-driven approach to digital marketing
• Focus on real-time results and speed of service
• Expertise in social media marketing, search marketing, SEO, and direct response marketing

Company Specialties:

• Social Media Marketing
• Search Marketing
• Marketing Measurement
• Patient Acquisition Marketing
• Ecommerce Sales and Growth
• Home Services New Appointment Marketing
• SEO
• Direct Response Marketing

Company Website: http://www.responsemine.com

ASSUMPTION: Response Mine Interactive's focus on data-driven insights and real-time results makes it an attractive choice for candidates interested in a fast-paced, dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Director of Analytics

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Advancement to Senior Digital Marketing Analyst or similar roles
• Expanding skillset to include other data visualization tools or programming languages
• Potential to lead projects or mentor junior team members

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote work with occasional in-person meetings or team-building events

Office Location(s): Atlanta, Georgia, United States

Geographic Context:

• Atlanta is the capital and most populous city of Georgia, with a diverse and vibrant culture
• Georgia is known for its mild climate, with warm summers and mild winters
• The cost of living in Atlanta is relatively affordable compared to other major cities in the United States

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and increased productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• Technical assessment or case study presentation
• Final interview with the Director of Analytics and other team members

Key Assessment Areas:

• Data analysis and visualization skills
• Problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in data analysis and marketing
• Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
• Prepare a portfolio or case study demonstrating your data analysis and visualization skills
• Follow up with the Hiring Manager one week after submitting your application

ATS Keywords: Digital Marketing, Analytics, GA4, GTM, Looker, BigQuery, SQL, Excel, Customer Behavior, Marketing Campaign Performance, Cross-Functional Collaboration, Data Documentation, Problem-Solving, Communication, Presentation

ASSUMPTION: The interview process at Response Mine Interactive is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven problem-solving.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker
• BigQuery
• SQL
• Excel
• Python (bonus)
• Tableau, Domo, or Power BI (bonus)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to expand your skillset based on the company's needs and your interests.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Results-oriented and actionable insights

Work Style:

• Remote work with flexible hours
• Strong emphasis on data-driven problem-solving
• Collaborative and supportive team environment
• Fast-paced and dynamic work culture

Self-Assessment Questions:

• Do you have a strong data-driven mindset and excellent communication skills?
• Are you comfortable working independently and as part of a team in a remote work environment?
• Do you thrive in a fast-paced, dynamic work culture focused on real-time results?

ASSUMPTION: Response Mine Interactive values candidates who are self-motivated, data-driven, and able to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The role may require occasional in-person meetings or team-building events, which may be inconvenient for some remote workers
• Atlanta's cost of living may be higher than in other cities, which could impact the overall compensation package

ASSUMPTION: These challenges can be mitigated by strong self-motivation, effective time management, and open communication with the team and management.

📈 Similar Roles Comparison

• Compared to other digital marketing analyst roles, this position places a stronger emphasis on data visualization and real-time results
• Response Mine Interactive's focus on data-science and AI-assisted media buying sets it apart from other agencies in the industry
• This role offers excellent opportunities for professional growth and development within the company, with a clear career path for advancement

ASSUMPTION: Candidates interested in a fast-paced, data-driven work environment with opportunities for growth and advancement should consider this role.

📝 Sample Projects

• Analyzing customer behavior data to identify trends and optimize marketing campaigns
• Developing and maintaining dashboards and reports to visualize key performance indicators and provide actionable insights
• Conducting A/B tests to optimize website layout and functionality based on user behavior data

ASSUMPTION: These sample projects demonstrate the data-driven, actionable nature of the work required in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the team collaborate and support each other in a remote work environment?
• What opportunities are there for professional growth and development within the company?
• How does the company ensure the accuracy and integrity of data collection and reporting?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help you better understand the day-to-day responsibilities, work environment, and company culture, allowing you to make an informed decision about the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare a portfolio or case study demonstrating your data analysis and visualization skills
• Follow up with the Hiring Manager one week after submitting your application
• Prepare for a technical assessment or case study presentation, focusing on your data analysis and problem-solving skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.