📌 Core Information
🔹 Job Title: Digital Marketing Analyst
🔹 Company: Omni Hotels & Resorts
🔹 Location: Dallas, TX, United States
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital efforts and analyzing data to enhance Omni's online presence
- Monitoring and optimizing digital marketing campaigns and websites
- Collaborating with cross-functional teams to develop automated reporting processes
- Supporting the ecommerce team in A/B testing of web sites
- Serving as a subject matter expert on digital analytics
ASSUMPTION: This role requires a balance of technical skills in data analysis and digital marketing, as well as strong communication skills to convey insights effectively to both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Develop and execute standard operating processes for successful reporting, data integration, and producing key insights for growth through digital channels
✅ Monitor and analyze key performance indicators (KPIs) for digital marketing campaigns and websites, and provide actionable recommendations for optimization
✅ Prepare regular reports and presentations on digital marketing performance, highlighting key findings, trends, and actionable insights to stakeholders
✅ Utilize web analytics tools to track user behavior, identify areas for improvement, and measure the effectiveness of marketing strategies
✅ Collaborate with cross-functional teams to develop an automated reporting process aligned with business objectives
✅ Support the ecommerce team in A/B testing of web sites
✅ Create comprehensive tracking & UTM tagging implementation strategies and processes
✅ Serve as a subject matter expert on digital analytics by providing best practices in defining success, reporting guidelines, and validation of tracking
ASSUMPTION: This role requires a high level of attention to detail and the ability to identify patterns and trends in data to drive marketing decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-3 years of proven work experience in Digital Marketing, Marketing Analytics, or a similar role in the hospitality industry
Required Skills:
- Advanced proficiency in using digital marketing tools and data visualization tools, such as Google Analytics, Google Tag Manager, and Google Ads
- Strong analytical skills with the ability to collect, analyze, and interpret complex data sets to drive marketing decisions
- Understanding of full-funnel digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising
- Knowledge of hospitality industry trends, customer behavior, and best practices in the digital marketing landscape
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines
- Strong communication skills to effectively convey data-driven insights and recommendations to both technical and non-technical stakeholders
- Detail-oriented mindset with a focus on accuracy and the ability to identify patterns and trends in data
- A passion for the hospitality industry and a customer-centric approach to digital marketing strategies
Preferred Skills:
- Experience with PowerBI and Looker Studio
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of its trends and customer behavior will be at an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Analyst role with 2-5 years of experience in the hospitality industry in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and dining
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Omni Hotels & Resorts operates in a competitive market with a focus on luxury experiences and exceptional service.
Company Size: 201-500 employees. This size allows for a structured work environment with opportunities for collaboration and growth.
Founded: 1958. Omni Hotels & Resorts has a rich history and established brand in the hospitality industry.
Company Description:
- Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America.
- The company is known for its exemplary culture, authenticity to the markets in which it operates, innovation, and exceptional service.
- Omni Hotels & Resorts is committed to career development, creating tenure and loyalty among its employees.
Company Specialties:
- Luxury hotel and resort management
- Convention and meeting planning
- Wedding and event planning
- Golf course management
- Spa and wellness services
Company Website: http://omnihotels.com/careers
ASSUMPTION: Omni Hotels & Resorts places a strong emphasis on its culture and employee development, which contributes to its high employee tenure and loyalty.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of technical skills and industry knowledge, as well as the ability to collaborate effectively with cross-functional teams.
Reporting Structure: This role reports directly to the Director of Digital Marketing and collaborates with various departments, including marketing, sales, and revenue.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to senior-level roles within the digital marketing department
- Expansion into other areas of marketing or management within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Dallas office is the central hub for Omni Hotels & Resorts' digital marketing efforts.
Office Location(s): 4001 Maple Avenue, Dallas, TX 75219, United States
Geographic Context:
- Dallas, TX is a major business hub with a diverse economy and a thriving job market.
- The city offers a mix of urban and suburban living options, with a range of neighborhoods to suit different preferences.
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, typically Monday-Friday, with flexibility for project needs and occasional overtime as required.
ASSUMPTION: The Dallas office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Presentation or case study to evaluate problem-solving skills and strategic thinking
- Final interview with the Director of Digital Marketing or another senior leader
Key Assessment Areas:
- Analytical skills and data interpretation
- Digital marketing knowledge and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Omni Hotels & Resorts' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the hospitality industry and digital marketing trends in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Omni Hotels & Resorts' company culture and values to show your enthusiasm and fit for the organization
ATS Keywords: Digital Marketing, Data Analysis, Google Analytics, Google Tag Manager, Google Ads, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Digital Advertising, A/B Testing, Reporting, Customer Behavior, Data Visualization, PowerBI
ASSUMPTION: The interview process for this role is likely to be comprehensive and may involve multiple rounds of interviews to assess the candidate's technical skills, cultural fit, and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Google Ads
- PowerBI (preferred)
- Looker Studio (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Genuine: We create authentic, personalized experiences for our guests and each other
- Caring: We treat our guests, our colleagues, and our communities with kindness and respect
- Innovative: We continuously seek new ways to improve and exceed expectations
- Excellence: We strive for the highest standards in all that we do
Work Style:
- Collaborative: This role requires close coordination with cross-functional teams to develop and implement digital marketing strategies
- Data-driven: Decisions are based on data analysis and insights to optimize marketing efforts
- Adaptable: The digital marketing landscape is constantly evolving, and this role requires the ability to adapt to new tools, trends, and challenges
Self-Assessment Questions:
- Do I have a genuine passion for creating exceptional guest experiences in the hospitality industry?
- Am I comfortable working in a collaborative, data-driven environment and adapting to change?
- Do I possess strong communication skills and the ability to convey complex data insights effectively to both technical and non-technical stakeholders?
ASSUMPTION: Candidates who align strongly with Omni Hotels & Resorts' values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- The fast-paced nature of the digital marketing industry may require working outside of regular business hours to meet project deadlines
- This role involves managing multiple projects simultaneously, which may require strong time management and prioritization skills
- The hospitality industry is competitive, and this role may require continuous learning and adaptation to new trends and technologies
- Working in a corporate headquarters may involve navigating complex organizational structures and politics
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to change in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other digital marketing analyst roles, this position places a stronger emphasis on collaboration and communication skills due to its focus on working with cross-functional teams
- In the hospitality industry, digital marketing plays a critical role in driving guest acquisition, engagement, and loyalty, making this role particularly impactful for the company's overall success
- This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities
ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive tracking and UTM tagging strategy to improve data accuracy and insights
- Conducting a competitive analysis of digital marketing efforts in the hospitality industry to identify best practices and opportunities for improvement
- Analyzing customer behavior data to identify trends and develop targeted marketing campaigns to improve engagement and conversion rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Digital Marketing Analyst may be involved in, demonstrating the diverse and impactful nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to the company's overall digital marketing strategy, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of working in the hospitality industry, and how does this role address those challenges?
- What opportunities are there for professional growth and development within the company, and how does this role support those opportunities?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://externalhourly-omnihotels.icims.com/jobs/124857/digital-marketing-analyst/job
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the hospitality industry and digital marketing trends
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability, as well as your cultural fit and alignment with Omni Hotels & Resorts' values
- Research Omni Hotels & Resorts' company culture and values to show your enthusiasm and fit for the organization, and be prepared to discuss your findings during the interview process
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
