Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Pattern

🔹 Location: Pune, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and implementing web analytics tools and tag management systems for clients
• Generating insights and reports to improve clients' website and campaign performance
• Collaborating with cross-functional teams to define KPIs and measurement strategies
• Debugging and fixing tracking and reporting issues
• Working with customer insights teams to generate actionable insights

ASSUMPTION: This role requires a high level of technical proficiency in web analytics and tag management, as well as strong analytical and communication skills.

📋 Key Responsibilities

✅ Implement and manage web analytics tools (primarily Google Analytics 4) and tag management tools for clients

✅ Generate insights and reports to enhance clients' website and campaign performance

✅ Proactively identify opportunities for continuous improvement in site tagging, analytics, and testing

✅ Develop measurement strategies and collaborate with brand teams to define KPIs

✅ Write technical specifications and work closely with developers for changes impacting measurement

✅ Debug and fix existing tracking and reporting issues from clients

✅ Work alongside customer insights teams to generate hypothesis, find right segments, and use surveys/interactions to find actionable insights

✅ Measure the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time

ASSUMPTION: The role involves a mix of technical implementation, data analysis, and stakeholder communication, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 4+ years of working experience in digital marketing analytics, with a focus on Google Analytics, Google Ads, and Google Tag Manager

Required Skills:

• Expertise in implementing and managing Google Analytics (UA & GA4), Google Ads, and third-party marketing tags using Google Tag Manager

• Strong analytical and problem-solving skills

• Excellent communication and presentation skills

• Good understanding of HTML, CSS, JavaScript, SPAs, and headless architecture

• Experience in building and managing reports in Google Looker Studio

• Ability to manage implementation and reporting of Google Analytics end-to-end for multiple brands

• Knowledge of E-commerce tracking implementation and reporting

• Good understanding of consent-based tracking and Google Consent Mode

Preferred Skills:

• BigQuery for GA4

• Understanding of all digital marketing practices

• Agency and pitching experience

• Knowledge of BI, Tableau, etc.

ASSUMPTION: While the role requires a strong technical background, excellent communication skills are also crucial for success in this position.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for mid-senior level roles in Pune)

Benefits:

• Health insurance

• Retirement benefits

• Employee discounts on Pattern products

• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Pune's digital marketing sector. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (E-commerce)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2013 (12 years ago)

Company Description:

• Pattern provides a blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.

• The company thrives on high energy, professional excellence, and disciplined creativity.

• Pattern is an equal opportunity employer committed to creating an inclusive environment for all employees.

Company Specialties:

• Amazon and eBay marketplace management

• Walmart and other retail distribution

• Brand protection and growth

• 1P vs. 3P strategies

Company Website: pattern.com

ASSUMPTION: As a large enterprise, Pattern offers extensive resources and opportunities for professional growth, but applicants should expect a more structured and hierarchical work environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Digital Marketing Manager and works cross-functionally with various teams, including brand, customer insights, and development.

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential career progression into senior or management roles within the digital marketing department

• Opportunities to work on diverse client projects and gain exposure to various industries

• Chances to develop skills in emerging technologies and tools within the digital marketing landscape

ASSUMPTION: Given the role's focus on client management and cross-functional collaboration, there are ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Pune, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites.

• The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian metropolitan areas.

• Pune has a tropical savanna climate, with warm and humid summers and mild winters.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST) with occasional flexibility for project demands

ASSUMPTION: Pune offers a blend of urban and cultural experiences, providing a pleasant work-life balance for professionals. However, the role's on-site nature may require some flexibility in working hours to accommodate project demands.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening

• Phone or video screening with the HR department

• Technical interview with the Digital Marketing Manager

• On-site or video interview with the cross-functional team

• Final decision and offer

Key Assessment Areas:

• Technical proficiency in web analytics and tag management

• Analytical and problem-solving skills

• Communication and presentation skills

• Cultural fit and alignment with Pattern's values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, particularly in Google Analytics, Google Ads, and Google Tag Manager

• Prepare for technical interview questions on web analytics, tag management, and data analysis

• Demonstrate your ability to communicate complex data insights effectively

• Showcase your understanding of digital marketing trends and best practices

ATS Keywords: Google Analytics, Google Ads, Google Tag Manager, E-commerce tracking, Consent-based tracking, Google Consent Mode, HTML, CSS, JavaScript, SPAs, Headless architecture, Google Looker Studio, BigQuery, Digital Marketing, BI, Tableau

ASSUMPTION: The application process is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should prepare thoroughly and tailor their application materials to highlight their relevant experiences and qualifications.

🛠️ Tools & Technologies

• Google Analytics (UA & GA4)

• Google Ads

• Google Tag Manager

• Google Looker Studio

• BigQuery

• HTML, CSS, JavaScript

• SPAs and headless architecture

• BI and Tableau (preferred)

ASSUMPTION: The role requires a strong proficiency in Google Analytics, Google Ads, and Google Tag Manager, as well as familiarity with other digital marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• High energy and passion for driving results

• Professional excellence and continuous learning

• Disciplined creativity and innovation

Work Style:

• Collaborative and cross-functional team environment

• Fast-paced and dynamic work culture

• Focus on driving measurable results and client success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?

• Are you passionate about driving measurable results for clients?

• Do you possess strong analytical skills and the ability to communicate complex data insights effectively?

ASSUMPTION: Applicants should assess their fit with Pattern's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment focused on client success.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously

• Keeping up with the fast-paced nature of the digital marketing landscape and evolving client needs

• Working with diverse teams and stakeholders, each with their own priorities and expectations

• Occasional flexibility in working hours to accommodate project demands

ASSUMPTION: The role presents challenges related to project management, adaptability, and communication, which can be overcome with strong organizational skills, a proactive approach, and excellent stakeholder management.

📈 Similar Roles Comparison

• Unlike other digital marketing analyst roles, this position focuses heavily on client management and cross-functional collaboration, requiring strong communication and stakeholder management skills

• Pattern's large enterprise size offers extensive resources and opportunities for professional growth, but applicants should expect a more structured and hierarchical work environment compared to smaller organizations

• Career progression in this role may involve moving into senior or management positions within the digital marketing department, with opportunities to specialize in specific areas or take on broader leadership responsibilities

ASSUMPTION: Applicants should consider the unique aspects of this role compared to similar positions in other organizations, as well as the potential career growth opportunities within Pattern.

📝 Sample Projects

• Implementing and managing Google Analytics for a new e-commerce client, including setting up goals, conversions, and custom reports

• Conducting a comprehensive audit of an existing client's website tagging and analytics setup, and recommending improvements to enhance data accuracy and insights

• Developing and presenting a data-driven strategy to optimize a client's digital marketing campaigns, based on analysis of their website performance and customer behavior

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the digital marketing analyst role at Pattern, from technical implementation and data analysis to strategic consulting and client management.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the industry verticals we'll be working with?

• How does this role collaborate with other departments, such as brand and customer insights, to drive client success?

• What are the most challenging aspects of this role, and how has the team addressed them in the past?

• How does Pattern support the professional development and growth of its digital marketing analysts?

• What is the typical career path for someone in this role, and what opportunities exist for progression within the digital marketing department?

ASSUMPTION: These interview questions are designed to help applicants better understand the role's responsibilities, work environment, and career growth opportunities, as well as assess their fit with Pattern's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Pattern careers page
• Tailor your resume to highlight your relevant skills and experiences in digital marketing analytics, particularly with Google Analytics, Google Ads, and Google Tag Manager
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for driving client success at Pattern
• If applicable, prepare examples or a portfolio showcasing your data analysis and visualization skills, as well as your ability to communicate complex data insights effectively
• Follow up with the Pattern HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.