Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Mastercard

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing impactful email nurture and digital marketing campaigns to engage customers and drive revenue
• Developing and executing targeted and automated email campaigns for financial institutions and merchants
• Leveraging dynamic content and personalization tactics to enhance engagement and relevance
• Tracking and optimizing key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate

ASSUMPTION: This role requires a strong understanding of email marketing best practices and a proactive approach to driving initiatives forward.

📋 Key Responsibilities

✅ Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives

✅ Develop and execute targeted and automated email campaigns—including onboarding, nurturing, and retention—for financial institutions and merchants

✅ Leverage dynamic content and personalization tactics to enhance engagement and relevance

✅ Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate

✅ Collaborate with content creators and designers to produce compelling email content

✅ Implement A/B tests to optimize campaign performance

✅ Report on email campaign success using platform tools

✅ Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)

✅ Manage email databases and segmentation for targeted outreach

✅ Oversee daily production, scheduling, and execution of email campaigns

✅ Test email assets for compatibility across email clients, browsers, and mobile devices

✅ Stay updated on industry trends and best practices to refine strategies

✅ Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts

ASSUMPTION: This role requires strong communication and organizational skills to manage multiple campaigns and collaborate across teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related field

Experience: 2-5 years of experience in email marketing or digital marketing

Required Skills:

• Proficient in using email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
• Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
• Working knowledge of audience segmentation and leveraging dynamic content for personalized messaging
• Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
• Comfortable with A/B testing methodologies and applying insights to refine strategy
• Knowledge of email design principles, including responsive design, HTML, and CSS
• Creative copywriting and editing skills tailored for digital engagement
• Excellent attention to detail with strong time management abilities
• Ability to adapt and learn in a fast-paced, evolving environment
• Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping

Preferred Skills:

• Expertise in payment industry, merchant or acquirer, payment facilitator

ASSUMPTION: Candidates should have a proven track record of driving results through email marketing campaigns and a strong understanding of digital marketing strategies.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing Analyst role in Toronto)

Benefits:

• Competitive benefits package
• Retirement savings plan with company match
• Employee stock purchase plan
• Health and wellness programs

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: Salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology sectors, focusing on digital payments and payment processing.

Company Size: Mastercard has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1966, with a rich history in the financial services industry and a strong commitment to innovation and technology.

Company Description:

• Mastercard is a leading technology company offering services that power the world of payments and beyond
• The Services marketing team partners with product and sales organizations to create actionable B2B marketing programs that fuel the business
• Mastercard powers economies and empowers people in 200+ countries and territories worldwide, supporting a wide range of digital payments choices

Company Specialties:

• Global digital payments/commerce
• Technology and innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and expertise in digital payments make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of strategic thinking, tactical execution, and strong analytical skills.

Reporting Structure: The Digital Marketing Analyst will report directly to the Senior Marketing Manager within the Services marketing team.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The work arrangement may include occasional travel for meetings and events.

Growth Opportunities:

• Progression to a Senior Marketing Analyst or Marketing Manager role within the Services marketing team or other departments
• Expansion into other areas of marketing, such as product marketing, content marketing, or demand generation
• International assignments or rotational programs to gain global experience and exposure

ASSUMPTION: Mastercard's large and diverse organization provides numerous opportunities for career growth and development within the marketing function and across the broader business.

🌍 Location & Work Environment

Office Type: Mastercard's Toronto office is a modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong talent pool
• The city offers a high quality of life with numerous cultural attractions, entertainment options, and recreational activities
• Toronto has a humid continental climate with warm summers and cold winters, with average temperatures ranging from -8°C to 26°C

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The on-site work environment at Mastercard's Toronto office fosters collaboration, innovation, and employee engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Mastercard careers portal
• Phone or video screening with a member of the HR team
• Behavioral and technical interviews with the hiring manager and other team members
• Final round interview with senior leadership

Key Assessment Areas:

• Email marketing and campaign management skills
• Analytical and data-driven mindset
• Collaboration and communication skills
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Demonstrate your understanding of Mastercard's business and the role's requirements in your application materials
• Prepare examples of successful email marketing campaigns you've executed, including metrics and results
• Follow up with the HR team or hiring manager after your interview to express your interest in the role

ATS Keywords: Email Marketing, Digital Marketing, Campaign Optimization, Analytics, A/B Testing, Customer Journey Mapping, Lifecycle Marketing, CRM Integration, Dynamic Content, Personalization, Compliance, CAN-SPAM, GDPR

ASSUMPTION: Mastercard's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Email design and HTML/CSS tools (e.g., Mailchimp, Constant Contact, Litmus)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Digital Marketing Analyst will be expected to proficiently use a variety of tools and technologies to execute campaigns and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true
• Innovating every day

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a fast-paced, evolving environment, and what strategies do you use to adapt and learn?
• How do you ensure the confidentiality and integrity of customer data, and how have you maintained compliance with relevant regulations and industry standards in your previous roles?

ASSUMPTION: Mastercard's company culture emphasizes integrity, innovation, and collaboration, with a strong focus on doing the right thing and staying true to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple email campaigns and projects simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices in email marketing, necessitating continuous learning and professional development
• Working with large datasets and complex analytics tools, which may present technical challenges and require advanced problem-solving skills
• Collaborating with cross-functional teams and stakeholders, which may involve navigating different priorities, work styles, and communication preferences

ASSUMPTION: The Digital Marketing Analyst role at Mastercard presents a unique set of challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a stronger emphasis on email marketing and campaign management, with a broader scope of responsibilities across digital marketing channels
• In the payment industry, Mastercard's role offers unique exposure to global digital payments and commerce, with a focus on driving revenue and customer engagement
• Career progression in this role may lead to senior marketing positions within Mastercard or other organizations, with a strong foundation in digital marketing and analytics

ASSUMPTION: This role offers a unique blend of marketing and analytics skills, with a strong focus on driving results through targeted and personalized email campaigns.

📝 Sample Projects

• Developing and executing a targeted email campaign to onboard new merchants, including personalized content and dynamic segmentation
• Optimizing an automated email workflow for customer retention, using A/B testing and analytics to improve performance and engagement
• Collaborating with the content team to create compelling email content for a customer journey mapping initiative, focusing on personalization and relevance

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Digital Marketing Analyst role at Mastercard.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Services marketing team, and how this role fits into the broader organization?
• How does Mastercard support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured and evaluated?
• How does Mastercard approach customer journey mapping and lifecycle marketing, and what are the key initiatives in this area for the Services marketing team?
• What are the most challenging aspects of working in a fast-paced, evolving environment, and how does Mastercard support its employees in navigating these challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills, including specific examples of successful campaigns and metrics
• Prepare examples of your email marketing work, including campaign briefs, content samples, and performance data
• Follow up with the HR team or hiring manager after your interview to express your interest in the role and ask any remaining questions
• If selected for the final round, be prepared to present your email marketing portfolio and discuss your approach to campaign strategy, execution, and optimization

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.