📌 Core Information
🔹 Job Title: Digital Marketing Analyst
🔹 Company: Visa
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (5-10% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel digital media campaigns
- Supporting execution efforts from tracking, tagging, and trafficking with media agencies
- Optimizing social and search marketing efforts
- Aligning with demand and performance marketing teams to validate lead quality
- Managing digital media projects and scheduling against timelines
ASSUMPTION: This role requires a strong understanding of paid and organic social and search landscapes, as well as experience in digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising, and affiliate marketing.
📋 Key Responsibilities
✅ Help deliver multi-channel digital media campaigns through paid search, organic/paid social, programmatic advertising, and direct media buying.
✅ Support execution efforts from tracking, tagging, and trafficking with media agencies and partners to ensure all aspects align in a timely manner.
✅ Coordinate social and search marketing optimization efforts that stems from 1+ years of in-channel experience.
✅ Align with demand and performance marketing teams to validate lead quality and contact acquisition.
✅ Manage digital media projects and scheduling against timelines. Ensure forecasting, readiness, timeliness, execution, and pacing to goal.
✅ Assist in campaign measurement and action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.
✅ Help develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.
✅ This is a global support role – working with EU, AP, LAC, and NA markets.
ASSUMPTION: The role requires strong organizational skills, tracking and measurability mindset, and the ability to work well in a team and adapt to ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree or an advanced degree (e.g., Masters, MBA, JD, MD, or PhD)
Experience: 2 or more years of work experience
Required Skills:
- Experience in paid and organic social and search
- Digital project management experience
- Ability to distill and tailor complex information for key audiences
- Experience tracking & analyzing campaign data and providing actionable insights
Preferred Skills:
- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree
- 2 years working directly within paid/organic social and search
- Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce – businesses that are highly transactional
- Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), or affiliate marketing
- Experience in fintech or payments industry
- Demonstrates a track record of delivering results at or through a media agency partnership
ASSUMPTION: While not explicitly stated, having a background in B2B marketing, particularly in the fintech or payments industry, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $89,900 - $134,600 USD per year
Benefits:
- Medical, Dental, Vision
- 401(k), FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Austin, Texas area.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a global payments technology company.
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company offers a comprehensive benefits package that includes medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
- Visa is an EEO employer and considers applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
Company Specialties:
- Global payments technology company
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with a diverse global team and contribute to the company's mission of connecting the world through the most innovative, convenient, reliable, and secure payments network.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing.
Reporting Structure: The Digital Marketing Analyst role reports directly to the Marketing Director for Visa Acceptance Solutions.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
- Potential career growth within Visa's global marketing team
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to gain experience in global demand marketing and expand industry knowledge
ASSUMPTION: This role provides opportunities for professional growth and development within Visa's marketing department.
🌍 Location & Work Environment
Office Type: Visa's Austin office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 12301 Research Blvd, Austin, TX 78759, US
Geographic Context:
- Austin, Texas is known for its vibrant tech industry, live music scene, and outdoor activities
- The city offers a high quality of life with a relatively low cost of living compared to other major US cities
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: The working hours for this role vary upon the needs of the department.
ASSUMPTION: Living and working in Austin, Texas, provides a unique blend of urban and outdoor lifestyles, with a thriving tech industry and a relatively affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Visa's business and how your skills align with the role's requirements
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Digital Marketing, Paid Media, Social Media, Search Management, B2B Marketing, Technical Optimization, Creative Development, Project Management, Lead Quality Validation, A/B Testing, Growth Strategies, Process Improvement, Team Collaboration, Problem Solving
ASSUMPTION: Visa's application process is designed to assess candidates' digital marketing expertise, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads
- Programmatic advertising platforms (DV360, Xandr)
- Affiliate marketing platforms
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do I have a strong understanding of paid and organic social and search landscapes?
- Am I comfortable working with data and drawing insights to drive action?
- Can I thrive in a collaborative, team-oriented environment and adapt to ambiguity?
ASSUMPTION: Visa values candidates who align with their customer-centric, inclusive, innovative, collaborative, and integrity-driven culture.
⚠️ Potential Challenges
- Managing multiple digital media campaigns simultaneously
- Working with global teams across different time zones
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on global demand marketing for Visa's Acceptance Solutions brands
- Compared to other digital marketing roles, this position requires a strong understanding of B2B marketing and the payments or fintech industry
- Career progression may involve moving into more senior marketing roles within Visa or transitioning into other areas of the business
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on global demand marketing and the payments industry sets it apart.
📝 Sample Projects
- Developing and executing a global social media campaign to increase brand awareness and drive traffic to Visa's website
- Optimizing paid search campaigns to improve click-through rates and conversion rates while maintaining a cost-effective media budget
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization and improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Marketing Analyst role at Visa.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Visa support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in global demand marketing for Visa's Acceptance Solutions brands?
- How does Visa foster a culture of innovation and collaboration within its marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Visa's marketing team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter explaining your interest in the role and how your background aligns with Visa's business and marketing goals
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
