Digital Marketing Analyst

📌 Core Information 🔹 Job Title: Digital Marketing Analyst 🔹 Company: Bozzuto 🔹 Location: Greenbelt, MD, 20770 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: July 11, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and maintaining marketing reports to track marketing performance - Performing data validation checks, A/B tests, and troubleshooting anomalies in lead volume, lead source attribution, and lead conversion issues - Conducting ad hoc analysis and research on market trends, customer behaviors, and competitors to provide recommendations for current and future strategies - Monitoring customer journeys, identifying bottlenecks, and recommending strategies to improve multisource attribution and identity resolution - Using project management tools and methodology to manage tasks, track progress, and collaborate effectively with cross-functional teams - Responding to analytical inquiries, providing data-driven insights, and addressing ad hoc questions to support the marketing team *ASSUMPTION:* This role requires a strong focus on data-driven decision making, with a significant portion of time dedicated to data analysis and reporting. The ideal candidate will have a proven track record in digital marketing analytics and be comfortable working with large datasets. 📋 Key Responsibilities 🔹 Develop and maintain marketing reports to track marketing performance and provide actionable insights to optimize digital marketing efforts across various platforms. 🔹 Perform data validation checks, A/B tests, and troubleshoot anomalies in lead volume, lead source attribution, and lead conversion issues to ensure accurate and reliable data. 🔹 Conduct ad hoc analysis and research on market trends, customer behaviors, and competitors to provide data-driven recommendations for current and future strategies. 🔹 Monitor customer journeys, identify bottlenecks, and recommend strategies to improve multisource attribution and identity resolution, enhancing overall marketing effectiveness. 🔹 Use project management tools and methodology to manage tasks, track progress, and collaborate effectively with cross-functional teams to ensure projects are completed on time and within budget. 🔹 Respond to analytical inquiries, provide data-driven insights, and address ad hoc questions to support the marketing team, ensuring data-driven decision making across the organization. *ASSUMPTION:* The responsibilities listed above are not exhaustive and may change based on business needs and team priorities. The ideal candidate will be adaptable and able to take on new challenges as they arise. 🎯 Required Qualifications Education: - A relevant bachelor’s degree with 2+ years of experience in analytics or a related field is required. A master’s degree is highly desirable. Experience: - Proficiency in using tools such as Power BI, Looker, or Tableau for creating reports and dashboards, as well as Microsoft Excel for large dataset analysis. - Experience with Google Analytics (Universal & GA4), Google Tag Manager, and other digital marketing tools is highly desirable. - Knowledge of SQL and experience with Google Big Query is a plus. - Familiarity with digital marketing strategies, including Google Ads, SEO, and SEM best practices. - Experience in DAX language, Power Automate, and ML Models in Python/R is preferred. - Customer Data Platform and CRM Tool such as Yardi experience is advantageous. - Strong verbal and written communication skills to present complex data insights to non-technical stakeholders. Preferred Skills: - Customer focused with a positive, can-do attitude and a passion for delivering excellent service and results. - High focus attention to detail and accuracy in analyzing data, identifying trends, and spotting potential issues or opportunities. - Ability to identify and solve problems creatively using data insights. - Strong organizational skills and the ability to juggle multiple tasks and deadlines. Project management experience with Asana, Trello, or similar products is a plus. - Proven data analytical skills and data-driven thinking ability with big data. *ASSUMPTION:* The required and preferred skills listed above are essential for success in this role. However, Bozzuto values diversity and encourages applicants from all backgrounds to apply, even if they do not meet every requirement. 💰 Compensation & Benefits Salary Range: $70,000 - $85,000 USD/year Benefits: - Health & wellness benefits, including medical, dental, and vision coverage - Paid leave, including 20 days of paid time off plus holidays - Retirement planning, including a 401k program with a company match - Tuition reimbursement and many other programs to support career development and growth *ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights Company Context Industry: Real Estate Company Size: 1,001-5,000 employees Founded: 1988 Company Description: Bozzuto is an experience-focused real estate company distinguished by its innovative developments, dedicated customer service, and award-winning workplace culture. With expertise in homebuilding, multifamily development, construction, and management, Bozzuto is committed to delivering extraordinary experiences for its residents. Since its founding, Bozzuto has developed, acquired, and built more than 62,000 homes and apartments, and currently manages 120,000 apartments and 3.7 million square feet of retail space across the U.S. Company Specialties: - Acquisitions - Construction - Development - Homebuilding - Land Development - Property Management - Real Estate - Customer Service - Hospitality Company Website: www.bozzuto.com *ASSUMPTION:* Bozzuto's extensive experience and commitment to customer service make it an attractive employer for those seeking a stable and rewarding career in the real estate industry. Role Analysis Career Level: Intermediate Reporting Structure: This role reports directly to the Data Analytics Manager. Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. Growth Opportunities: - Opportunities for career advancement within the marketing department and the broader organization - Exposure to various aspects of digital marketing and data analysis, fostering well-rounded skill development - Potential to work on high-impact projects that influence the company's overall marketing strategy *ASSUMPTION:* Bozzuto's commitment to employee growth and development makes this role an excellent opportunity for candidates looking to advance their careers in digital marketing and data analysis. Location & Work Environment Office Type: On-site, corporate office environment Office Location(s): Greenbelt, MD, 20770 Geographic Context: - Greenbelt, MD, is a suburban city located in Prince George's County, approximately 13 miles northeast of Washington, D.C. - The area offers a mix of urban and suburban living, with a variety of housing options and amenities. - The city is well-connected by major highways, including I-95 and I-495, and is served by the Washington Metro's Green Line and numerous bus routes. Work Schedule: Standard full-time workweek, with flexibility for remote work arrangements as needed. *ASSUMPTION:* Greenbelt's convenient location and diverse amenities make it an attractive place to live and work, offering a balance between urban and suburban lifestyles. Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the data analytics team and other relevant stakeholders 4. Final interview with the director of marketing or another senior leader 5. Background check and reference check (if applicable) Key Assessment Areas: 1. Technical skills and proficiency in data analysis tools 2. Problem-solving abilities and data-driven decision-making mindset 3. Communication skills and ability to present complex data insights to non-technical stakeholders 4. Cultural fit and alignment with Bozzuto's core values and company culture Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions that focus on your problem-solving skills, data analysis experience, and cultural fit 3. Familiarize yourself with Bozzuto's company culture, values, and mission to demonstrate your enthusiasm for the role 4. Practice presenting complex data insights in a clear and concise manner, as this is a critical aspect of the role ATS Keywords: Digital Marketing Analyst, Data Analysis, Google Analytics, Power BI, Looker, Tableau, SQL, Google Big Query, Customer Data Platform, CRM Tools, Project Management, Data-driven Decision Making, Marketing Performance, Customer Behavior, Market Trends, Competitor Analysis *ASSUMPTION:* Bozzuto's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. By understanding the typical process and key assessment areas, applicants can better prepare for interviews and increase their chances of success. 🛠️ Tools & Technologies - Power BI - Looker - Tableau - Microsoft Excel - Google Analytics (Universal & GA4) - Google Tag Manager - SQL - Google Big Query - Customer Data Platform (e.g., Yardi) - CRM Tools (e.g., Salesforce) - Project management tools (e.g., Asana, Trello) - Data visualization tools (e.g., Power Automate, ML Models in Python/R) *ASSUMPTION:* The tools and technologies listed above are essential for success in this role. Applicants should have experience with or be willing to learn these tools to effectively perform the job's required tasks. 👔 Cultural Fit Considerations Company Values: - Creativity - Concern - Passion - Pursuit of perfection Work Style: - Collaborative and team-oriented, with a strong focus on cross-functional collaboration - Data-driven and results-oriented, with a commitment to continuous improvement - Customer-focused, with a dedication to delivering exceptional experiences for residents and stakeholders - Adaptable and resilient, with a willingness to take on new challenges and learn from setbacks Self-Assessment Questions: 1. How do you approach presenting complex data insights to non-technical stakeholders, ensuring they understand the key takeaways and can make informed decisions? 2. Can you provide an example of a time when you identified a significant data trend or anomaly, and how you used that insight to drive meaningful change or improve performance? 3. How do you stay up-to-date with the latest tools and technologies in digital marketing and data analysis, and how do you apply that knowledge to your work? 4. Describe your experience working in a collaborative, cross-functional team environment, and how you have contributed to the success of shared projects. 5. How do you balance the need for detailed, accurate data analysis with the need to deliver insights and recommendations in a timely manner? *ASSUMPTION:* Bozzuto's core values and work style are essential considerations for applicants, as they provide insight into the company's culture and expectations for employees. By reflecting on these aspects and preparing thoughtful responses to the self-assessment questions, applicants can demonstrate their fit for the role and the organization. ⚠️ Potential Challenges 1. Working with large, complex datasets and ensuring accurate, reliable data analysis 2. Balancing the need for detailed, thorough analysis with the need to deliver insights and recommendations in a timely manner 3. Collaborating effectively with cross-functional teams and stakeholders, often with varying levels of data literacy 4. Adapting to changes in marketing strategies, tools, and technologies, and staying current with industry best practices 5. Managing multiple projects and deadlines, often with tight timelines and competing priorities *ASSUMPTION:* The potential challenges listed above are common to roles in digital marketing and data analysis. By understanding and preparing for these challenges, applicants can demonstrate their ability to thrive in a dynamic, fast-paced work environment and contribute to the success of the marketing team and the broader organization. 📈 Similar Roles Comparison 1. Digital Marketing Specialist: This role focuses more on the execution of marketing campaigns and less on data analysis and reporting. It may require similar tools and skills but has a different primary focus. 2. Data Analyst: This role is more focused on data analysis and less on marketing-specific insights and recommendations. It may require similar tools and skills but has a different primary focus and may not involve as much collaboration with marketing teams. 3. Marketing Manager: This role is more focused on strategic marketing planning and less on day-to-day data analysis and reporting. It may require similar skills but has a different primary focus and may involve more high-level decision making and team management. *ASSUMPTION:* The roles listed above are similar to the Digital Marketing Analyst role but have different primary focuses and requirements. By understanding the differences between these roles and the Digital Marketing Analyst role, applicants can better assess their fit for the position and the organization. 📝 Sample Projects 1. Conducting a comprehensive analysis of customer journey data to identify bottlenecks and optimize conversion rates 2. Developing and implementing a data-driven attribution model to improve multisource attribution and identity resolution 3. Analyzing competitor marketing strategies and identifying opportunities for differentiation and innovation 4. Creating and presenting a detailed report on the performance of a recent marketing campaign, including data-driven recommendations for future campaigns *ASSUMPTION:* The sample projects listed above are representative of the types of tasks and initiatives a Digital Marketing Analyst may undertake. By understanding the scope and nature of these projects, applicants can better prepare for the role and demonstrate their fit for the position. ❓ Key Questions to Ask During Interview 1. What are the most pressing marketing challenges facing the company, and how does this role contribute to addressing them? 2. How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize overall impact? 3. What are the key priorities for this role in the first 30, 60, and 90 days, and how do they align with the team's and the company's broader goals? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how does this role contribute to tracking and optimizing those KPIs? *ASSUMPTION:* The key questions listed above are designed to help applicants better understand the role, the team, and the company, and to assess their fit for the position. By preparing thoughtful questions and engaging in a meaningful dialogue with the interviewer, applicants can demonstrate their interest in the role and their commitment to contributing to the organization's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Bozzuto Careers - Digital Marketing Analyst 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, data analysis experience, and cultural fit 4. Familiarize yourself with Bozzuto's company culture, values, and mission to demonstrate your enthusiasm for the role 5. Practice presenting complex data insights in a clear and concise manner, as this is a critical aspect of the role 6. Follow up with the hiring manager one week after submitting your application, if you have not heard back ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📜 Company Description Bozzuto is an experience-focused real estate company distinguished by its innovative developments, dedicated customer service, and award-winning workplace culture. With expertise in homebuilding, multifamily development, construction, and management, Bozzuto is committed to delivering extraordinary experiences for its residents. Since its founding in 1988, Bozzuto has developed, acquired, and built more than 62,000 homes and apartments, and currently manages 120,000 apartments and 3.7 million square feet of retail space across the U.S. Bozzuto's commitment to customer service, quality craftsmanship, and innovative design has earned it numerous awards and accolades, including being named one of the "Best Places to Work" by the Washington Post and one of the "Healthiest Companies to Work For" by the Wellness Corporate Solutions.