Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Chatters Limited Partnerships

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3 days a week in office)

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving data-backed decision-making across all digital marketing programs
• Managing campaign tracking, data segmentation, and performance analysis
• Collaborating with CRM and marketing teams to build and optimize customer journeys
• Staying current on digital trends, marketing tech, and analytics best practices

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to influence non-technical audiences.

📋 Key Responsibilities

✅ Execute digital strategies to drive customer acquisition, retention, and loyalty

✅ Own data management across platforms including Salesforce Data Cloud for optimal customer segmentation and campaign targeting

✅ Collaborate with CRM and marketing teams to build and optimize journeys in Salesforce Marketing Cloud, leveraging behavioral and transactional data

✅ Define and measure key marketing KPIs using Google Analytics (GA4), Salesforce, and Tableau dashboards

✅ Implement and analyze A/B testing strategies to continuously improve marketing performance

✅ Use dynamic content and personalization in campaigns to increase engagement and conversion rates

✅ Map customer journeys and identify pain points and opportunities through data

✅ Drive improvements in loyalty and retention programs through guest insight and segmentation analysis

✅ Ensure effective CDP database segmentation for targeted email, SMS, and social marketing activities

✅ Deliver campaign reporting and analytics, providing insights that shape future strategy

✅ Maintain communication frequency guidelines and privacy compliance (CASL knowledge is an asset)

✅ Contribute to quarterly leadership and franchise reports with data support

✅ Support local marketing efforts via the Uberall platform

✅ Stay current on digital trends, marketing tech, and analytics best practices

ASSUMPTION: This role requires a proactive, self-starter mentality and a passion for data, digital marketing, and the beauty/retail space.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Analytics, or a related field

Experience: 5+ years of hands-on data analysis experience

Required Skills:

• Strong knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, and Google Analytics (GA4)
• Skilled in Tableau and dashboard development to visualize performance and KPIs
• Proficient in SQL for data extraction and manipulation
• Experience in A/B testing and dynamic content personalization strategies
• Analytical mindset with the ability to distil complex data into clear insights
• Strong communication skills to influence non-technical audiences
• Cross-functional collaborator with a proactive, self-starter mentality
• Passion for data, digital marketing, and the beauty/retail space
• Business acumen, IT fluency, and a solution-oriented approach in fast-paced environments

Preferred Skills:

• Experience in the retail or beauty industry
• Knowledge of Canada's Anti-Spam Legislation and PIPEDA

ASSUMPTION: This role requires a candidate with a proven track record in data analysis and digital marketing, with a strong focus on customer acquisition, retention, and loyalty.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for a mid-senior level role in the marketing field in Mississauga, Ontario)

Benefits:

• Medical and dental benefits
• Free, ongoing training and education opportunities
• National competitions and business building incentives

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days a week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Beauty & Personal Care)

Company Size: Medium (1,001-5,000 employees)

Founded: 1991, in Red Deer, Alberta

Company Description:

• Chatters is a leading full-service salon offering haircuts, hair color, nail, skin, and body care services
• With over 110 locations across Canada, Chatters is known for its affordable prices and wide selection of professional hair products
• The company prioritizes diversity, equity, and inclusion, providing accessible environments for team members, candidates, and customers

Company Specialties:

• Full-service salon
• Open daily
• Professional hair, nail, skin, and body care products
• Haircuts & Hair color
• Best selection and most affordable prices
• Online shopping available
• Beauty Bonus & Gift with Purchase program
• 110 locations across Canada

Company Website: https://www.chatters.ca

ASSUMPTION: Chatters is a well-established company in the beauty and retail industry, with a strong focus on customer satisfaction and employee development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Sr. Digital Marketing Manager

Work Arrangement: Hybrid (3 days a week in the office)

Growth Opportunities:

• Potential career progression into senior digital marketing roles or management positions
• Opportunities to gain experience in various aspects of digital marketing and data analysis
• Access to ongoing training and development programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the digital marketing team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid (3 days a week in the office)

Office Location(s): Mississauga, Ontario

Geographic Context:

• Mississauga is the sixth-largest city in Canada, located in the Greater Toronto Area (GTA)
• The city offers a diverse range of neighborhoods and a vibrant cultural scene
• Mississauga has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days a week in the office)

ASSUMPTION: Mississauga offers a dynamic work environment with easy access to major transportation networks and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background check and reference verification

Key Assessment Areas:

• Data analysis skills and experience
• Digital marketing knowledge and strategies
• Problem-solving abilities and critical thinking
• Communication and presentation skills
• Cultural fit and alignment with Chatters' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your proficiency in data analysis tools and digital marketing strategies
• Demonstrate your ability to translate complex data into actionable insights
• Prepare for behavioral interview questions that focus on your problem-solving skills and cultural fit

ATS Keywords: Salesforce Marketing Cloud, Salesforce Data Cloud, Google Analytics, Tableau, SQL, A/B testing, dynamic content, data analysis, digital marketing, customer acquisition, retention, loyalty

ASSUMPTION: Chatters uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Google Analytics (GA4)
• Tableau
• SQL
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• CRM software (e.g., Salesforce Sales Cloud)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Passion for hair and beauty
• Focus on customer satisfaction
• Continuous learning and growth
• Diversity, equity, and inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive
• Customer-focused

Self-Assessment Questions:

• How do you stay current on digital trends and marketing tech?
• Can you provide an example of a time when you translated complex data into clear insights for non-technical stakeholders?
• How do you approach A/B testing and dynamic content personalization strategies?

ASSUMPTION: Chatters values candidates who are passionate about hair and beauty, data-driven, collaborative, and customer-focused.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Managing multiple projects and priorities may demand strong organizational skills
• Collaborating with cross-functional teams may necessitate excellent communication and interpersonal skills
• The hybrid work arrangement may require careful time management and self-discipline

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the team.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Marketing Data Analyst position, but with a stronger focus on data analysis and campaign performance tracking
• In the retail and beauty industry, this role may differ from similar positions in other industries due to unique customer behaviors and market trends
• Career progression in this role may lead to senior digital marketing roles or management positions within the company

ASSUMPTION: While this role shares similarities with other digital marketing and data analysis positions, its unique focus on the beauty and retail industry sets it apart.

📝 Sample Projects

• Developing and implementing a comprehensive A/B testing strategy to improve email open rates by 20%
• Analyzing customer segmentation data to identify high-value customer segments and optimize marketing campaigns
• Creating and maintaining Tableau dashboards to track key marketing KPIs and campaign performance

ASSUMPTION: These sample projects demonstrate the data-driven approach and analytical mindset required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its digital marketing team members?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does the company approach data privacy and compliance with relevant regulations (e.g., CASL, PIPEDA)?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and cultural fit
• Follow up with the hiring manager within a week after submitting your application to express your interest in the role
• If you are selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.