Digital Marketing & Analytics Specialist

📌 Core Information

🔹 Job Title: Digital Marketing & Analytics Specialist

🔹 Company: Family HealthCare Network

🔹 Location: Visalia, California, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting research and analysis on digital marketing trends and competition
• Managing digital advertising content creation and implementation
• Engaging with social media platforms and users
• Ensuring optimal functionality and accessibility of the FHCN website

ASSUMPTION: This role requires a strong understanding of digital marketing, analytics, and social media management. It is ideal for a candidate with a background in marketing, digital analytics, or a related field.

📋 Key Responsibilities

✅ Conduct research and report on analytics related to digital marketing trends and competition

✅ Manage digital advertising content creation and implementation, including:

• Creating and formatting ads for various platforms
• Producing and editing reels and video shorts
• Managing social media scheduling platforms

✅ Engage with social media platforms and users by:

• Responding to comments and posts
• Tracking and engaging with non-FHCN-generated content
• Managing strategic social media output

✅ Ensure optimal functionality and accessibility of the FHCN website by:

• Tracking and implementing SEO edits
• Maintaining ADA compliance
• Updating content, news, and press releases
• Maintaining accurate listings of signage at health centers

ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be able to work independently and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Analytics, or a related field

Experience: Two years of progressive responsibility in functional areas of Marketing and Digital Analytics

Required Skills:

• Advanced knowledge of marketing technologies and social media platforms
• Advanced knowledge of Google Business Listings, Google Reviews, and spreadsheets
• Ability to create highly complex documents in Microsoft Word
• Ability to use advanced functions of Microsoft Excel
• Ability to develop sophisticated presentations in Microsoft PowerPoint
• Advanced knowledge in Adobe Creative Suite and Canva

Preferred Skills:

• Experience with Monsido platform
• Experience with SEO tools and strategies
• Fluency in Spanish

ASSUMPTION: This role requires a strong technical skill set, including proficiency in Microsoft Office Suite, Adobe Creative Suite, and Canva. Familiarity with healthcare industry-specific tools and platforms is a plus.

💰 Compensation & Benefits

Salary Range: $27.34 - $37.73 per hour

Benefits:

• Health, dental, and vision insurance
• Retirement plans
• Paid time off
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Benefits information is based on typical benefits packages offered by non-profit organizations in the healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: Family HealthCare Network is a non-profit community-based organization that operates federally qualified health centers (FQHCs) throughout Fresno, Kings, and Tulare Counties. They provide a comprehensive range of primary health care services to underserved communities.

Company Size: Family HealthCare Network has 1,001-5,000 employees, making it a mid-sized organization. This size allows for ample opportunities for growth and collaboration while maintaining a community-focused atmosphere.

Founded: Family HealthCare Network was founded in 1976 and has since grown to become the third largest FQHC in California.

Company Description:

• Family HealthCare Network is governed by a volunteer Board of Directors composed of community and business leaders.
• They have earned a reputation for excellence by being the first freestanding ambulatory health center in Tulare County to be accredited by the Joint Commission.
• Family HealthCare Network operates 41 locations across three counties, offering a wide range of primary health care services.

Company Specialties:

• Family Medicine
• Pediatrics
• OB/GYN
• Dentistry
• Internal Medicine
• Behavioral Health
• Nutrition Counseling
• Health Education
• Chiropractic Services
• Pharmacy
• Case Management
• Community Outreach
• Translation/Interpretation
• Transportation

Company Website: www.fhcn.org

ASSUMPTION: Family HealthCare Network's mission and values are centered around providing quality health care for all, regardless of their ability to pay. This role supports that mission by ensuring effective communication and engagement with the communities they serve.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of technical skills and industry experience.

Reporting Structure: The Digital Marketing & Analytics Specialist will report directly to the Marketing & Communications Manager.

Work Arrangement: This is an on-site position, requiring the candidate to work from Family HealthCare Network's Visalia headquarters.

Growth Opportunities:

• Advancement to a senior-level marketing or communications role within the organization
• Expansion of skills and knowledge through training and development opportunities
• Potential to work on special projects or initiatives that align with the candidate's interests and strengths

ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: Family HealthCare Network's Visalia headquarters is a professional office environment, with a focus on collaboration and teamwork.

Office Location(s): 305 E. Center Ave., Visalia, CA 93291, US

Geographic Context:

• Visalia is located in the heart of California's Central Valley, offering a mix of urban and rural living.
• The city has a population of approximately 138,000 people and is known for its agricultural industry.
• Visalia offers a variety of cultural attractions, including museums, theaters, and parks.

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The Visalia office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing & Communications Manager and other team members
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Technical skills and knowledge in digital marketing and analytics
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Family HealthCare Network's mission and values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Tailor your application materials to emphasize your fit with Family HealthCare Network's mission and values
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Family HealthCare Network and the healthcare industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital Marketing, Analytics, Social Media Management, SEO, Adobe Creative Suite, Canva, Microsoft Office Suite, Healthcare Industry

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with Family HealthCare Network's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Google Analytics
• Social media management platforms (Hootsuite, Buffer, etc.)
• SEO tools (SEMrush, Ahrefs, etc.)
• Monsido platform

ASSUMPTION: This role requires proficiency in a variety of tools and technologies, including Microsoft Office Suite, Adobe Creative Suite, and Canva. Familiarity with healthcare industry-specific tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Respect
• Collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and detail-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you demonstrate compassion in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you ensure that your work is accurate and thorough, even when faced with tight deadlines?

ASSUMPTION: Family HealthCare Network values candidates who are compassionate, collaborative, and results-driven. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest trends and best practices in digital marketing and analytics
• Working with a diverse range of stakeholders, including healthcare providers, community members, and partner organizations
• Adapting to changes in the healthcare industry and regulatory environment

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Digital Analytics Manager, but with a greater focus on content creation and social media management
• Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and its unique regulatory environment
• This role offers opportunities for career growth and development within a non-profit organization, with a focus on community health and wellness

ASSUMPTION: This role is unique in its focus on digital marketing and analytics within the healthcare industry. While it shares similarities with other marketing roles, it also presents unique challenges and opportunities for professional growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive social media marketing strategy for a new health center opening
• Conducting a competitive analysis of digital marketing trends and best practices in the healthcare industry
• Creating and managing a targeted digital advertising campaign to promote a new community health initiative

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic digital marketing and analytics initiatives within the healthcare industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing & Communications department?
• How does Family HealthCare Network support the professional development and growth of its employees?
• Can you provide an example of a successful digital marketing campaign that the organization has implemented in the past?
• How does Family HealthCare Network engage with and respond to feedback from the communities it serves?
• What are the biggest challenges facing the healthcare industry today, and how does Family HealthCare Network approach them?

ASSUMPTION: These interview questions are designed to assess the candidate's cultural fit, alignment with Family HealthCare Network's mission and values, and understanding of the healthcare industry and its unique challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://fa-eufr-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/24319
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Family HealthCare Network and the healthcare industry, and practicing your responses to common interview questions
• Follow up with the Hiring Manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.