Digital Marketing and Communications Manager

📌 Core Information 🔹 Job Title: Digital Marketing and Communications Manager 🔹 Company: AccorHotel 🔹 Location: Dubai, United Arab Emirates 🔹 Job Type: Full-time 🔹 Category: Hospitality 🔹 Date Posted: April 17, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing multi-channel marketing campaigns - Analyzing customer insights and market trends to inform strategies - Collaborating with internal teams and external vendors to deliver campaigns - Managing social media presence and website content for the hotel and F&B outlets - Evaluating campaign performance and optimizing based on insights ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. 📋 Key Responsibilities ✅ Analyze customer insights, consumer trends, and market analysis to build successful strategies ✅ Brainstorm new and creative growth strategies ✅ Collaborate with agencies and internal teams to create landing pages and optimize user experience ✅ Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle ✅ Create, maintain, and conduct analytics reporting to inform future campaign development ✅ Design, build, and maintain the hotel's and outlets' social media presence ✅ Establish positioning, identify target audiences, and develop marketing plans with specific objectives ✅ Evaluate emerging technologies and provide thought leadership for adoption ✅ Gather customer and market insights to inform outreach strategies and increase customer conversions ✅ Identify effectiveness and impact of current marketing initiatives and optimize accordingly ✅ Instrument conversion points and optimize user funnels ✅ Lead the execution of marketing programs from start to finish ✅ Manage content and updates for customer and internal touch points, and provide additional sales support ✅ Measure and report performance of all digital marketing campaigns ✅ Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics ✅ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns ✅ Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets ✅ Supervise photo and video shoots for the hotel and F&B outlets ✅ Update and maintain the hotel's website content ✅ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points ✅ Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Bachelor's degree in marketing, business, or related field Experience: - Proven experience developing marketing plans and campaigns - Strong project management, multitasking, and decision-making skills - Metrics-driven marketing mind with an eye for creativity - Experience with marketing automation and CRM tools - Proficiency with online marketing and social media strategy - Willingness and ability to travel Required Skills: - Excellent written and verbal communication skills - Strong analytical skills - Ability to work independently and in a team environment - Proficiency in Microsoft Office Suite and marketing automation tools Preferred Skills: - Master's degree - Proven experience designing interactive applications and networking platforms - Established press and media contacts ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of luxury hotel marketing would be highly desirable. 💰 Compensation & Benefits Salary Range: AED 25,000 - 35,000 per month (Estimated based on industry standards for a Digital Marketing Manager in Dubai with 5-10 years of experience) Benefits: - Competitive benefits package - Opportunities for career growth and development - Discounted hotel stays and other employee perks Working Hours: Full-time, 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: AccorHotel operates in the hospitality industry, with a focus on luxury hotels and resorts. The company competes with other international hotel chains such as Marriott, Hilton, and InterContinental Hotels Group. Company Size: AccorHotel is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as exposure to diverse teams and projects. Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hotel operators and market leaders in Europe and a major player worldwide with 4,500 hotels in 100 countries. Company Description: - AccorHotel is a global hospitality company that operates in 100 countries with over 4,500 hotels and resorts under 29 brands. - The company offers a wide range of accommodation options, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. - AccorHotel is committed to sustainable development and responsible tourism, with a focus on reducing its environmental impact and supporting local communities. Company Specialties: - Hotel operations and management - Luxury and upscale hotel brands - Digital marketing and distribution - Loyalty programs and customer relationship management - Food and beverage operations Company Website: https://www.group.accor.com ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry. 📊 Role Analysis Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing and Communications. Reporting Structure: The Digital Marketing and Communications Manager will oversee the hotel's marketing and communications team, including junior marketing associates and interns. Work Arrangement: This role is on-site, with the expectation that the manager will be present at the hotel during regular business hours. However, there may be flexibility for remote work on an as-needed basis. Growth Opportunities: - Opportunities to work on high-profile marketing campaigns and events - Exposure to senior leadership and the chance to contribute to strategic decision-making - Potential to advance to a director or vice president role within the marketing department ASSUMPTION: Given AccorHotel's large size and global presence, there are ample opportunities for career growth and development within the company. 🌍 Location & Work Environment Office Type: On-site, with a modern and luxurious work environment at Fairmont The Palm, a five-star resort located on the iconic Palm Jumeirah Island in Dubai. Office Location(s): Dubai, United Arab Emirates Geographic Context: - Dubai is a major global city and a hub for tourism, finance, and trade. - The Palm Jumeirah Island is a popular destination for both tourists and residents, offering a wide range of entertainment, dining, and leisure options. - Dubai has a hot desert climate, with mild winters and very hot summers. Work Schedule: Full-time, with a typical workweek of 40 hours, Monday through Friday. However, the role may require additional hours to meet project deadlines, particularly during peak periods such as events and promotions. ASSUMPTION: The on-site work environment at Fairmont The Palm offers a unique and luxurious setting, with opportunities to interact with guests and colleagues in a dynamic and fast-paced atmosphere. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR department 3. In-person or virtual interview with the Director of Marketing and Communications 4. Final interview with the General Manager of the hotel 5. Background check and reference checks Key Assessment Areas: - Marketing and communications skills and experience - Analytical and problem-solving skills - Creativity and innovation - Leadership and team management skills - Cultural fit and alignment with AccorHotel's values Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your ability to work in a fast-paced, dynamic environment. - Be prepared to discuss your experience with marketing automation and CRM tools, as well as your proficiency in online marketing and social media strategy. - Research AccorHotel and Fairmont The Palm to demonstrate your understanding of the company and its brands. - Prepare examples of your past marketing campaigns and their results to showcase your skills and achievements. ATS Keywords: Digital marketing, communications, project management, analytics, social media strategy, content management, email marketing, SEO, SEM, creative direction, market analysis, customer insights, lead generation, collaboration, budget management, performance tracking ASSUMPTION: The interview process for this role may be competitive, with a focus on finding a candidate who possesses a strong combination of marketing and communications skills, as well as the ability to thrive in a fast-paced, dynamic environment. 🛠️ Tools & Technologies - Marketing automation and CRM tools (e.g., Salesforce, Marketo, HubSpot) - Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer) - SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs) - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Google Analytics - Google Ads ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the hotel's existing technology stack. 👔 Cultural Fit Considerations Company Values: - Respect - Integrity - Creativity - Ambition - Care Work Style: - Dynamic and fast-paced environment - Collaborative and team-oriented culture - Focus on innovation and continuous improvement - Strong emphasis on customer service and guest experience Self-Assessment Questions: - How do you embody AccorHotel's values in your daily work? - Describe a time when you had to adapt to a rapidly changing environment. How did you handle it? - How do you approach collaboration and teamwork, particularly when working with diverse teams or stakeholders? ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and alignment with its core values. Candidates who can demonstrate a strong fit with the company's culture and values will be highly desirable. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously in a fast-paced environment - Balancing the creative and analytical aspects of the role - Adapting to a dynamic and ever-changing market, particularly in the hospitality industry - Working with a diverse range of stakeholders, including internal teams, external vendors, and guests - Maintaining a strong work-life balance in a demanding role ASSUMPTION: The Digital Marketing and Communications Manager role presents unique challenges and opportunities for growth and development within the hospitality industry. 📈 Similar Roles Comparison - Digital Marketing Manager (Hospitality): This role is similar to a Digital Marketing Manager role within the hospitality industry, with a focus on developing and executing marketing campaigns to drive revenue and guest engagement. - Communications Manager (Hospitality): This role is similar to a Communications Manager role within the hospitality industry, with a focus on managing the hotel's reputation and communicating with guests, stakeholders, and the media. - Marketing Manager (Luxury Hotel): This role is similar to a Marketing Manager role within a luxury hotel, with a focus on developing and executing marketing campaigns to drive revenue and guest engagement in a high-end, competitive market. ASSUMPTION: While these roles share similarities with the Digital Marketing and Communications Manager role, each role has its unique focus and requirements, depending on the hotel's size, brand, and target market. 📝 Sample Projects - Developing and executing a social media campaign to promote a new restaurant opening at the hotel - Creating and implementing a targeted email marketing campaign to drive repeat business and guest loyalty - Conducting market research and analysis to inform the hotel's marketing strategy and identify new opportunities for growth - Managing a photo and video shoot for the hotel's website and social media channels, working with external vendors and internal stakeholders to ensure brand consistency and quality - Developing and presenting a comprehensive marketing report to senior leadership, outlining campaign performance, key insights, and recommendations for future marketing initiatives ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Digital Marketing and Communications Manager may be responsible for, but the role's specific projects and priorities may vary based on the hotel's needs and market conditions. ❓ Key Questions to Ask During Interview - Can you describe the hotel's marketing and communications team and how this role fits into the overall structure? - How does the hotel measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to track? - What are the biggest challenges facing the hotel's marketing and communications efforts, and how can this role help address them? - How does the hotel support the professional development and growth of its marketing and communications team members? - What are the hotel's plans for expansion and growth in the coming years, and how can this role contribute to those efforts? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the hotel's marketing and communications strategy, as well as the opportunities for growth and development within the role. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.smartrecruiters.com/AccorHotel/744000054482816-digital-marketing-and-communications-manager - Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your ability to work in a fast-paced, dynamic environment. - Prepare examples of your past marketing campaigns and their results to showcase your skills and achievements. - Research AccorHotel and Fairmont The Palm to demonstrate your understanding of the company and its brands. - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.