📌 Core Information
🔹 Job Title: Digital Marketing and Data Analyst
🔹 Company: Oregon State Credit Union
🔹 Location: Corvallis, Oregon, United States
🔹 Job Type: Full Time, Hybrid, Exempt
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing all digital channels including web, mobile, email, and SEO
- Collaborating with marketing leadership and external partners to enhance member acquisition, retention, and conversion
- Serving as the primary analyst for marketing data and performance
- Leading SEO efforts and driving marketing automation and targeted campaigns
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and innovative digital marketing strategies.
📋 Key Responsibilities
✅ Oversee and optimize all digital channels including web, mobile, email, and SEO
✅ Collaborate with marketing leadership and external partners to enhance member acquisition, retention, and conversion
✅ Serve as the primary analyst for marketing data and performance, creating and maintaining reports and dashboards
✅ Lead SEO efforts, including keyword research, on-page optimization, and link building
✅ Drive marketing automation and targeted campaigns, leveraging tools like Google Ads and marketing automation platforms
✅ Manage the website and ensure it aligns with the credit union's brand and marketing objectives
✅ Stay up-to-date with digital marketing trends and best practices, and make recommendations to improve performance
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, e-Commerce, Communications, or a related field
Experience: Four plus years in developing and executing digital marketing strategies, and three plus years in data analytics and reporting
Required Skills:
- Proficiency in website strategy and management, including SEO and conversion rate optimization (CRO)
- Experience with Google Analytics, Google Ads, and Google Tag Manager
- Familiarity with marketing automation platforms and email marketing best practices
- Strong analytical and data interpretation skills with experience in reporting and dashboards (PowerBI preferred)
- Ability to create and execute marketing strategies across SEM, social, display, and email
- Excellent organizational and project management abilities
- Strong problem-solving, critical thinking, and communication skills
- Flexible, collaborative, and detail-oriented mindset
Preferred Skills:
- Experience with PowerBI or similar data visualization tools
- Fluency in a second language
ASSUMPTION: A successful candidate will have a proven track record in digital marketing and data analysis, with a strong portfolio of past projects and campaigns.
💰 Compensation & Benefits
Salary Range: $74,982/year + bonus
Benefits:
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Paid Holidays
- Paid Time Off
- 401k Plan
- Flexible Spending Plans
- Health Savings Plans
Working Hours: Full-time, typically business hours, Monday - Friday
ASSUMPTION: The salary range provided is inclusive of the bonus structure. The benefits package is comprehensive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Oregon State Credit Union operates in the competitive financial services sector, focusing on providing member-owned, not-for-profit financial services. It serves members in central and western Oregon and parts of Washington.
Company Size: With 201-500 employees, Oregon State Credit Union offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: In 1954, the credit union was established to provide financial solutions that make lives better for its members.
Company Description:
- Oregon State Credit Union is a not-for-profit financial cooperative with headquarters in Corvallis, Oregon
- It serves members in 28 counties in central and western Oregon and 2 counties in Washington
- The credit union's vision is to create financial solutions to make lives better for its members
Company Specialties:
- Financial services
- Credit cards
- Vehicle loans
- Mortgage loans
- Multi-purpose loans
- Insurance
- Business services
Company Website: oregonstatecu.com
ASSUMPTION: As a not-for-profit credit union, Oregon State Credit Union prioritizes the financial well-being of its members and offers a range of financial services tailored to their needs.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing and data analysis.
Reporting Structure: The Digital Marketing and Data Analyst will report directly to the Marketing Director or a similar role.
Work Arrangement: This is a hybrid role, with employees working on-site for two days a week and remotely for the remaining three days.
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expansion of responsibilities to include team leadership or mentoring
- Potential to specialize in a specific area of digital marketing or data analysis
ASSUMPTION: With a mid-sized company and a focus on member-centric financial services, there are ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Oregon State Credit Union has multiple office locations throughout Oregon and Washington, with the headquarters in Corvallis, Oregon.
Office Location(s): 4800 SW Research Way, Corvallis, OR 97333, US
Geographic Context:
- Corvallis is a mid-sized city in central Oregon, known for its scenic beauty and outdoor recreation opportunities
- The city is home to Oregon State University and has a vibrant cultural scene
- The cost of living in Corvallis is relatively affordable compared to other major cities in the Pacific Northwest
Work Schedule: Full-time, typically business hours, Monday - Friday, with the option to work remotely for three days a week
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director or another senior leader
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing and SEO expertise
- Data analysis and reporting skills
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume to highlight relevant digital marketing and data analysis experience
- Include specific examples of successful digital marketing campaigns and data analysis projects
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Oregon State Credit Union's mission, values, and culture to demonstrate your fit for the organization
ATS Keywords: Digital Marketing, Data Analysis, SEO, Google Analytics, Google Ads, Marketing Automation, Reporting, Dashboards, Project Management, Problem Solving, Critical Thinking, Communication, Collaboration
ASSUMPTION: As a mid-sized credit union, Oregon State Credit Union values candidates who are proactive, innovative, and committed to delivering exceptional member experiences.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Google Tag Manager
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Data visualization tools (e.g., PowerBI, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and strategic
- Member-centric and focused on delivering exceptional experiences
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously, ensuring that each receives the attention it deserves?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy, and what was the outcome?
- How do you approach continuous learning and staying up-to-date with the latest trends and best practices in digital marketing and data analysis?
ASSUMPTION: Oregon State Credit Union values candidates who are passionate about its mission, committed to delivering exceptional member experiences, and aligned with its core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced nature of digital marketing and data analysis
- Balancing the need for creativity and innovation with data-driven decision making
- Working effectively in a hybrid work environment
- Adapting to changes in the credit union's marketing strategies or priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on data analysis and reporting
- In the financial services industry, digital marketing and data analysis play a critical role in member acquisition, retention, and engagement
- Career progression in this role could lead to senior marketing roles, management positions, or specialized digital marketing or data analysis roles
ASSUMPTION: This role offers a unique blend of digital marketing and data analysis responsibilities, making it an attractive opportunity for candidates with a strong background in both disciplines.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve the credit union's search engine rankings and organic traffic
- Creating and maintaining detailed marketing performance reports and dashboards to inform data-driven decision making
- Managing and optimizing the credit union's website to enhance the member experience and drive conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of data-driven decision making in this role.
❓ Key Questions to Ask During Interview
- How does the credit union support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does the credit union measure the success of its digital marketing campaigns and initiatives?
- What are the most significant challenges facing the credit union's marketing efforts, and how can this role help address them?
- How does the credit union balance the need for innovation and creativity with data-driven decision making in its marketing strategies?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing and data analysis experience
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the organization
- If applicable, prepare examples of your past digital marketing campaigns and data analysis projects
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
