📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing display and programmatic advertising campaigns across various platforms
- Creating and optimizing multimedia campaigns to drive performance and brand-building results
- Collaborating with cross-functional teams to develop impactful advertising materials
- Analyzing campaign data to support optimization efforts and identify growth opportunities
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain hands-on experience in performance marketing.
📋 Key Responsibilities
✅ Plan, execute, and optimize display and programmatic advertising campaigns across platforms such as Google Ads, DV360, Meta, Outbrain, Taboola, and others
✅ Work with image and video ads to create multimedia campaigns that drive performance and brand-building results
✅ Explore the vast space of display and programmatic advertising by breaking it into smaller sections, setting up targeted tests, and analyzing results to identify opportunities for growth
✅ Develop a strong understanding of campaign data, using insights to support optimization efforts
✅ Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to support the creation of impactful advertising materials
✅ Stay curious and up to date with the latest industry trends and best practices
ASSUMPTION: This role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, preferably in performance marketing
Required Skills:
- Strong willingness to learn and grow in marketing, especially in the field of display and programmatic advertising
- Comfortable working with numbers and data, with a detail-oriented and analytical mindset
- Organized, tech-savvy, and proactive, with a positive can-do attitude
- Has basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or a strong interest in learning about platforms like Google Ads, DV360, Outbrain, and Taboola
Preferred Skills:
- Fluency in English is a must, fluent in another European language such as German, French, Italian, or Dutch is a plus
- First experience with YouTube Ads is a plus
ASSUMPTION: While prior experience is not required, any exposure to digital marketing is a plus and will be beneficial in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Kickstart your career in digital marketing with hands-on training and mentorship from experienced team members
- Gain expertise in display and programmatic advertising, working with cutting-edge tools and platforms
- Work in a dynamic, fast-paced environment where your contributions are valued and your growth is supported
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results
- Once a unicorn, now a listed public company, be part of our success story!
- Investment in your personal and professional growth with a dedicated education budget for online courses, conferences, and trainings
- More than 90 different nationalities make up a truly international and diverse working environment
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends
- Flexible working hours and 30 days of vacation
- Free access to Headspace for mental well-being support
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Choose challenge. Choose pace. Choose growth.
- Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars.
- As part of the AUTO1 Group, we are disrupting one of the largest industries still dominated by traditional players.
- Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey.
Company Specialties:
- mobility
- technology
- innovation
- startups
- fin-tech
- automotive
- and disruption
Company Website: https://www.auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars. Their local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars. Their merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals. With their retail brand Autohero, they are using their technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
📊 Role Analysis
Career Level: Entry-level to Junior
Reporting Structure: This role reports directly to the Performance Marketing Manager
Work Arrangement: Hybrid (On-site with flexible working hours and the option to work from home)
Growth Opportunities:
- Gain hands-on experience in performance marketing and develop your skills in display and programmatic advertising
- Work with cutting-edge tools and platforms and collaborate with talented teams across various disciplines
- Benefit from a dedicated education budget for online courses, conferences, and trainings to support your personal and professional growth
ASSUMPTION: This role offers excellent opportunities for growth and development in the field of performance marketing, with a focus on display and programmatic advertising.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and disruption
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
- The city offers a high quality of life, with a rich cultural scene, diverse culinary options, and numerous recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The work environment at AUTO1 Group is dynamic, fast-paced, and collaborative, with a strong focus on data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and performance advertising
- Demonstrate your understanding of the role and the company by researching AUTO1 Group and Autohero before your interview
- Prepare examples of your past work or projects that showcase your creativity, analytical skills, and attention to detail
ATS Keywords: Performance Marketing, Display Advertising, Programmatic Advertising, Google Ads, DV360, Meta, Outbrain, Taboola, YouTube Ads, Marketing Automation, Video Production
ASSUMPTION: The application process at AUTO1 Group is designed to assess your skills and cultural fit for the role and the company. Be prepared to demonstrate your understanding of performance marketing and your enthusiasm for learning and growth.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads, Instagram Ads)
- Outbrain
- Taboola
- YouTube Ads
- Marketing automation tools (e.g., HubSpot, Marketo)
- Video production tools (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: This role requires proficiency in various digital advertising platforms and tools. Familiarity with these platforms and a willingness to learn new tools are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Data-driven and analytical
- Collaborative and creative
- Adaptable and open to learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can continuously learn and grow?
- Are you comfortable working with numbers and data to drive informed decision-making?
- Do you enjoy collaborating with cross-functional teams to develop innovative campaigns and drive results?
ASSUMPTION: AUTO1 Group values candidates who are passionate about learning, adaptable, and committed to driving results through data-driven decision making and continuous improvement.
⚠️ Potential Challenges
- The role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on data-driven decision making and continuous improvement
- The role may involve working with large datasets and complex advertising platforms, which can be challenging for those without prior experience in performance marketing
- The role requires a strong attention to detail and a commitment to delivering high-quality work under tight deadlines
- The role may require occasional travel to attend industry events or conferences
ASSUMPTION: While this role presents several challenges, it also offers excellent opportunities for growth and development in the field of performance marketing, with a focus on display and programmatic advertising.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Associate at a traditional automotive company
- At AUTO1 Group, you will gain hands-on experience in performance marketing and work with cutting-edge tools and platforms
- At a traditional automotive company, you may have more exposure to traditional marketing channels and less focus on data-driven decision making and continuous improvement
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Specialist at a tech startup
- At AUTO1 Group, you will work in a larger organization with established processes and a dedicated education budget for your professional development
- At a tech startup, you may have more autonomy and responsibility but less structure and support for your growth
- Junior Performance Marketing Manager (f/m/x) at AUTO1 Group vs. Junior Marketing Coordinator at an e-commerce company
- At AUTO1 Group, you will focus on driving performance and brand-building results through display and programmatic advertising
- At an e-commerce company, you may have more exposure to social media marketing, content marketing, and influencer marketing
ASSUMPTION: Each role in the marketing field presents unique opportunities and challenges, depending on the industry, company size, and organizational structure. It is essential to consider your personal and professional goals when comparing similar roles.
📝 Sample Projects
- Develop and execute a targeted display advertising campaign to drive traffic to the Autohero website and increase car sales
- Analyze campaign data to identify trends and opportunities for optimization, and present your findings to the Performance Marketing Manager and cross-functional teams
- Collaborate with the Video Production team to create engaging video ads for YouTube and other video advertising platforms, and optimize their performance based on user feedback and analytics
ASSUMPTION: These sample projects are designed to give you a sense of the types of tasks and responsibilities you may encounter in this role. The specific projects you work on may vary depending on the company's priorities and your individual strengths and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Autohero, and how will my work contribute to the company's success?
- What opportunities are there for professional development and growth within the Performance Marketing team and the company as a whole?
- How does the company support work-life balance, and what flexible working arrangements are available?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000060051037-junior-performance-marketing-manager-f-m-x-
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and performance advertising
- Prepare examples of your past work or projects that showcase your creativity, analytical skills, and attention to detail
- Research AUTO1 Group and Autohero to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
