📌 Core Information
🔹 Job Title: Senior Account-Based & Demand Generation Marketing Manager (m/w/d)
🔹 Company: Bosch Group
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing ABM and demand generation strategies
- Collaborating with sales teams to identify key accounts and create targeted marketing initiatives
- Creating engaging content and messaging that resonates with key customer segments
- Optimizing campaign performance through data analysis and continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of B2B marketing to drive measurable business outcomes.
📋 Key Responsibilities
✅ Develop and execute ABM and demand generation strategies tailored to specific customer pain points and business needs
✅ Collaborate with sales teams to identify key accounts and create targeted marketing initiatives that support pipeline growth, deal acceleration, and revenue generation
✅ Own the end-to-end content development process, creating engaging storytelling-driven assets that support sales and drive engagement
✅ Lead ABM and lead generation campaigns across multiple channels, experimenting with innovative approaches and continuously analyzing performance data to refine targeting and messaging
✅ Oversee lead tracking, scoring, and nurturing, ensuring smooth alignment between Marketing and Sales and optimizing conversion and engagement strategies
✅ Work closely with cross-functional teams to ensure aligned messaging and impactful marketing execution, fostering a culture of creativity, strategic execution, and innovation
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Degree in Marketing, Communications, Business Administration, or a related field
Experience: Proven experience (5-8 years) in developing and implementing marketing strategies and campaigns, ideally in a B2B or software/technology environment
Required Skills:
- Extensive experience in ABM and lead generation, with a proven track record of developing and executing successful, sales-aligned marketing campaigns in a B2B or technology-driven environment
- Deep understanding of Business Development and Sales alignment, ensuring marketing efforts directly support pipeline growth and deal acceleration
- Proficiency in Salesforce for lead tracking and performance analysis, with strong data interpretation skills
- Strong content creation and messaging skills, with the ability to translate complex technical concepts into compelling, audience-specific content that drives engagement and conversions
- Strong collaboration and leadership abilities, with experience working cross-functionally with Sales, Product Management, and regional/global marketing teams
- Technical understanding of IT, software, or related industries is highly desirable
- Proactive, creative, and innovative mindset, with the ability to experiment with new marketing approaches and formats
Preferred Skills:
- Fluency in German & English is required; proficiency in other European languages is a plus
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on ABM and demand generation strategies, and be comfortable working in a dynamic, cross-functional environment.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is €70,000 - €90,000 per year. This estimate is subject to change based on the company's final offer.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and innovative work environment
Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's final offer and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Bosch Group is a global leader in technology and operates in various industries, including automotive technology, industrial technology, consumer goods, and energy and building technology.
Company Size: The Bosch Group has over 400,000 associates worldwide and is one of the largest employers in the private sector in Germany. As a mid-sized company within the Bosch Group, Bosch Global Software Technologies GmbH (BGSG) offers established services and digital solutions in the corporate and product environment.
Founded: The Bosch Group was founded in 1886 by Robert Bosch, and BGSG is based in Stuttgart, Germany.
Company Description:
- The Bosch Group is a global technology company that provides innovative solutions for sustainable mobility, connected devices, and digitalization
- BGSG serves customers around the globe, combining decades of knowledge in IT, IoT, embedded engineering, and system design with latest technologies like Artificial Intelligence (AI) or Blockchain to develop, deploy, and run tailored solutions
- The company takes pride in understanding its customers' needs and offering the right solution, leveraging Bosch's unique experience as a global technology leader
Company Specialties:
- Software development and engineering services
- Internet of Things (IoT) solutions
- Artificial Intelligence (AI) and machine learning
- Blockchain technology
Company Website: https://www.bosch.com/
ASSUMPTION: The Bosch Group is a well-established and reputable company with a strong focus on innovation and sustainability, offering a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, reporting directly to the Head of Marketing and Communications Europe.
Reporting Structure: The Senior Account-Based & Demand Generation Marketing Manager will report directly to the Head of Marketing and Communications Europe and collaborate closely with sales teams, regional marketing leaders, content creators, and global teams.
Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the Bosch Group
- Opportunities to work on diverse projects and gain exposure to various industries and technologies
- Chance to develop leadership and management skills by working with and mentoring team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: The primary office location for this role is in Stuttgart, Germany, with the possibility of working remotely or at other Bosch Group offices.
Office Location(s): Löwentorstraße, 70 Stuttgart-Bad Cannstatt, Germany
Geographic Context:
- Stuttgart is the capital and largest city of the German state of Baden-Württemberg, located in southwestern Germany
- The city is known for its rich history, vibrant culture, and thriving economy, with a strong focus on technology and innovation
- Stuttgart offers a high quality of life, with numerous parks, museums, and recreational activities
Work Schedule: The work schedule for this role is full-time, with flexible working hours and the possibility of working remotely.
ASSUMPTION: The location and work environment for this role offer a dynamic and innovative setting, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Marketing and Communications Europe
Key Assessment Areas:
- Marketing strategy and campaign development
- Content creation and messaging
- Data analysis and performance optimization
- Collaboration and leadership skills
Application Tips:
- Highlight relevant experience in ABM and demand generation strategies, with a focus on B2B marketing and sales alignment
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful marketing campaigns you have led, focusing on their impact on pipeline growth, deal acceleration, and revenue generation
- Demonstrate your understanding of the company and its products or services, and explain how your skills and experience make you a strong fit for this role
ATS Keywords: Account-Based Marketing, Demand Generation, B2B Marketing, Sales Alignment, Lead Generation, Content Creation, Campaign Execution, Data Analysis, Collaboration, Leadership, Technical Understanding, Creativity, Innovation, Performance Optimization, Customer Engagement, Storytelling
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation platforms (e.g., Marketo, Pardot)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation and sustainability
- Customer focus and quality
- Responsibility and integrity
- Fairness and respect
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teams
- Focus on continuous improvement and learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment, and are you comfortable working with cross-functional teams to achieve marketing objectives?
- Are you proactive, creative, and innovative, with a strong ability to experiment with new marketing approaches and formats?
- Do you have a proven track record of developing and executing successful, sales-aligned marketing campaigns in a B2B or technology-driven environment?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced work environment
- Collaborating effectively with cross-functional teams, including sales, product management, and regional/global marketing teams
- Adapting marketing strategies based on live feedback from customer interactions and changing market conditions
- Working with limited resources and budget constraints
ASSUMPTION: The potential challenges for this role require strong organizational skills, adaptability, and the ability to work effectively in a dynamic, cross-functional environment.
📈 Similar Roles Comparison
- This role is similar to other senior-level marketing positions within the Bosch Group and other technology companies, with a focus on ABM and demand generation strategies
- However, this role is unique in its focus on driving measurable business outcomes and contributing directly to revenue growth
- Career progression in this role may lead to leadership positions within the marketing department or other functions within the Bosch Group
ASSUMPTION: Candidates should compare this role to similar positions within the company and industry, and consider how their skills and experience align with the specific requirements and challenges of this role.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key account in the automotive industry, resulting in a significant increase in engagement and pipeline growth
- Creating a series of thought leadership pieces on the latest trends in IoT and AI, positioning the company as an industry leader in these technologies
- Optimizing a lead generation campaign for a new product launch, resulting in a 30% increase in qualified leads and a successful product launch
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute successful marketing campaigns, with a focus on driving measurable business outcomes and contributing to the company's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM and demand generation strategies in place, and how this role will contribute to their evolution and optimization?
- How does the marketing department collaborate with sales teams to identify key accounts and create targeted marketing initiatives that support pipeline growth and deal acceleration?
- What opportunities are there for professional development and growth within the marketing department and the broader Bosch Group?
- How does the company support work-life balance and employee well-being, particularly in a fast-paced and dynamic work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their interest in the company and its products or services.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your skills and qualifications for this specific role, with a focus on your experience in ABM and demand generation strategies, B2B marketing, and sales alignment
- Prepare examples of successful marketing campaigns you have led, focusing on their impact on pipeline growth, deal acceleration, and revenue generation
- If applicable, prepare examples of your content creation and messaging skills, demonstrating your ability to translate complex technical concepts into compelling, audience-specific content that drives engagement and conversions
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
