📌 Core Information
🔹 Job Title: Digital Marketing & Automation Specialist
🔹 Company: Provident Bank
🔹 Location: Iselin, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Banking
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing marketing automation workflows using Oracle Eloqua
- Collaborating with business line managers to create marketing automation strategies
- Managing digital content across various channels to improve engagement and conversion rates
- Conducting A/B testing and analyzing workflow performance to drive informed decisions
- Assisting in planning and executing digital marketing campaigns, including web, SEO/SEM, email, and display advertising
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a data-driven mindset to succeed in a dynamic and evolving field.
📋 Key Responsibilities
✅ Develop, implement, and optimize marketing automation workflows using Oracle Eloqua to drive engagement, lead generation, and revenue growth
✅ Collaborate with business line managers to create and execute marketing automation strategies
✅ Manage and optimize digital content across various channels to improve customer engagement and conversion rates
✅ Conduct A/B testing for marketing automation workflows and analyze performance data to inform future strategy
✅ Assist in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measure and report on their performance
✅ Manage custom statements for personal and business customers, including scheduling statement messages and custom digital onserts
✅ Other duties as assigned
ASSUMPTION: This role may require occasional travel to customer and property locations, as well as working in a normal office environment with moderate noise levels.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3 years of experience in marketing automation and digital marketing, preferably in a financial institution
Required Skills:
- Expertise in use of marketing automation tools such as Oracle Eloqua
- Experience creating marketing automation workflows
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations
- Experience with Content Management Systems (CMS)
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules
- Ability to generate succinct, effective written communications
- Demonstrates expertise in Microsoft applications
- Proficient in Canva and Adobe Creative Suite
Preferred Skills:
- Experience with a multitude of digital and online marketing tools and trends
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, as it is the primary language used in the job description.
💰 Compensation & Benefits
Salary Range: $45,400 - $64,900 annually
Benefits:
- Paid Time-Off
- Holiday Pay
- Medical Plans
- Dental Plans
- Vision Plans
- Flexible Spending Accounts
- Health Savings Accounts
- 401(k) Retirement Plan
- Disability Insurance
- Employee Assistance Program
- Basic Life Insurance
- Tuition Disbursement
- Loan Repayment Programs
- Supplemental Life Insurance
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Legal Plans
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual offered salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1839
Company Description:
- Established in 1839, Provident Bank has a strong history of service and stability
- As the company expanded, its capabilities grew to rival larger regional and national banks, while maintaining a commitment to providing personal service
- Provident Bank serves individual and commercial customers with a wide scope of products and services, from personal checking to commercial loans
- The bank is a wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS) and serves its customers through an extensive network of more than 80 branches throughout New Jersey and Pennsylvania, as well as telephone and online banking systems
Company Specialties:
- Personal Banking
- Business Banking
- Commercial Lending
- Wealth Management
- Insurance Services
Company Website: http://www.provident.bank
ASSUMPTION: Provident Bank is a well-established financial institution with a strong presence in New Jersey and Pennsylvania, offering a wide range of banking and financial services to both individual and commercial customers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Digital Marketing & Automation Specialist will report directly to the Digital Marketing & Analytics Manager
Work Arrangement: On-site, with occasional travel to customer and property locations
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the digital marketing department
- Expanding skills and expertise in marketing automation, digital marketing, and data analysis
- Gaining experience working with various business lines and collaborating with cross-functional teams
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with moderate noise levels
Office Location(s): 100 Wood Avenue S, Iselin, NJ 08830, US
Geographic Context:
- Iselin is a census-designated place located in Middlesex County, New Jersey, United States
- The area is known for its proximity to major transportation networks, including highways and public transportation
- Iselin is home to several corporate headquarters and offers a mix of urban and suburban living options
Work Schedule: Full-time, typically 40 hours per week, with occasional travel required
ASSUMPTION: The office environment is suitable for individuals who thrive in a collaborative, team-based setting with moderate noise levels and occasional travel requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-depth interview with the Digital Marketing & Analytics Manager and potentially other team members
- Background check and reference check for the final candidate
- Job offer and onboarding for the selected candidate
Key Assessment Areas:
- Technical skills in marketing automation, digital marketing, and data analysis
- Problem-solving abilities and strategic thinking
- Communication and collaboration skills, both written and verbal
- Cultural fit and alignment with Provident Bank's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in marketing automation tools, such as Oracle Eloqua, and provide specific examples of your experience creating and optimizing marketing automation workflows
- Showcase your understanding of digital advertising, search engine optimization/marketing, and campaign performance analytics by providing relevant examples or case studies
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Marketing Automation, Digital Marketing, Oracle Eloqua, SEO, SEM, Email Campaigns, Display Advertising, Data Analysis, Content Management Systems, Bank Regulations, Compliance, A/B Testing, Lead Generation, Customer Engagement
ASSUMPTION: Applicants should focus on demonstrating their technical skills and providing specific examples of their experience and accomplishments in marketing automation and digital marketing to successfully navigate the application process.
🛠️ Tools & Technologies
- Oracle Eloqua
- Microsoft Office Suite
- Canva
- Adobe Creative Suite
- Google Analytics
- SEO/SEM tools (e.g., Google Search Console, Google Ads, SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content Management Systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing automation and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of successfully developing and optimizing marketing automation workflows using Oracle Eloqua or similar tools?
- Are you comfortable working in a fast-paced, collaborative environment with moderate noise levels and occasional travel requirements?
- Do you possess strong communication and collaboration skills, both written and verbal, to work effectively with cross-functional teams and business line managers?
- Are you committed to providing exceptional customer service and focused on driving engagement, lead generation, and revenue growth through digital marketing strategies?
ASSUMPTION: Applicants should carefully consider their alignment with Provident Bank's values and work style preferences to ensure a strong cultural fit for this role.
⚠️ Potential Challenges
- Occasional travel to customer and property locations may be required, which could disrupt personal or family schedules
- The role may involve working in a fast-paced, collaborative environment with moderate noise levels, which may not be suitable for individuals who prefer quieter, more isolated work settings
- Applicants may face competition from other experienced marketing professionals seeking similar roles within the banking industry
- The role requires a strong understanding of digital marketing trends and a data-driven mindset, which may present a learning curve for candidates without relevant experience
ASSUMPTION: Applicants should carefully weigh the potential challenges and consider their personal preferences and skills when evaluating this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Digital Marketing Specialist position within the banking industry, with a focus on developing and optimizing marketing automation workflows using Oracle Eloqua or similar tools
- Compared to other industries, banking may offer more structured career paths and opportunities for growth within the digital marketing department and across the organization
- Career paths for this role may include progression to senior marketing roles, management positions, or specialized expertise in marketing automation and digital marketing
ASSUMPTION: Applicants should research similar roles within the banking industry and consider the potential career paths and growth opportunities when evaluating this position.
📝 Sample Projects
- Developing and implementing a marketing automation workflow to target high-value customers with personalized offers and promotions, resulting in a 20% increase in engagement and a 15% increase in revenue
- Collaborating with business line managers to create and execute a digital marketing campaign targeting small business owners, leading to a 10% increase in new account openings and a 15% increase in customer satisfaction scores
- Optimizing email campaign performance by A/B testing subject lines, send times, and content, resulting in a 25% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: Applicants should provide specific examples of their experience and accomplishments in marketing automation and digital marketing to demonstrate their qualifications for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department, and how this role fits into the team?
- What are the most significant challenges facing the digital marketing department currently, and how does this role contribute to addressing them?
- How does Provident Bank support the professional development and growth of its employees, particularly within the digital marketing department?
- What are the key performance indicators (KPIs) used to measure the success of marketing automation workflows and digital marketing campaigns, and how are they tracked and reported?
- How does Provident Bank ensure the security and compliance of customer data, particularly in relation to email and digital advertising rules?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company, as well as to gain a better understanding of the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing automation, digital marketing, and data analysis
- Prepare for the interview by researching Provident Bank's values, mission, and digital marketing strategies, as well as brushing up on your technical skills in marketing automation and digital marketing
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
- If selected for an interview, be prepared to discuss your experience with marketing automation, digital marketing, and data analysis, as well as your ability to work collaboratively in a fast-paced, team-based environment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
