📌 Core Information
🔹 Job Title: Digital Marketing Business Analyst
🔹 Company: Smith+Nephew
🔹 Location: Kharadi, Pune, India
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (3-6 years)
🔹 Remote Status: Hybrid (On-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with commercial businesses to define and deliver IT services that achieve business objectives.
- Managing Salesforce functionalities and ensuring alignment with business objectives through agile methodologies.
- Analyzing business procedures and information to improve user experience and efficiency.
- Working independently and simultaneously on multiple projects with various domain experts.
ASSUMPTION: This role requires a strong understanding of digital marketing, CRM systems, and agile methodologies. The ideal candidate will have experience working in a commercial business environment and be comfortable with multi-channel marketing, sales operations, and e-commerce.
📋 Key Responsibilities
✅ Drives effective requirements definition, creating objective, testable requirements that result in a business solution that meets or exceeds defined objectives.
✅ Writes testable user stories and performs process mapping and analysis.
✅ Facilitates testing of new Sitecore functionality rollouts.
✅ Drives process standardization for owned processes.
✅ Identifies, analyzes, and solves problems, finding the root cause of business and technical issues.
✅ Provides business analysis and requirements management in support of global initiatives, including Salesforce CRM projects.
✅ Elicits, defines, analyzes, and documents testable business requirements, liaising with customers, end users, and the information technology team.
✅ Leverages good communication and analytical skills, business relationships, and business process expertise to understand, document, assess, and drive business change needs to accelerate process enhancement and business growth.
✅ Utilizes and nurtures agile techniques to deliver on competing requirements.
✅ Works independently and simultaneously on multiple projects with various domain experts to understand current business process landscape, enterprise alignment, and growth.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the projects and initiatives the business analyst is working on at any given time.
🎯 Required Qualifications
Education: Bachelor’s or master's degree in IT, engineering, or science, or equivalent work experience.
Experience: Minimum 3-6 years of relevant experience, with at least 3 years of validated experience as a business analyst in CRM IT web development, CRM, Web strategy, business requirement gathering, requirement articulation, business processes, etc.
Required Skills:
- Proven experience in Salesforce Marketing Cloud and Salesforce Data Cloud.
- Experience in CRM systems (ideally Salesforce Marketing Cloud) & digital asset management.
- Experience working in Agile and SCRUM teams.
- Experience in JIRA and Confluence.
- Solid communication skills.
- Business analysis experience in commercial business, sales, and marketing.
- Experience in Salesforce efficiency, sales and marketing processes, multi-channel marketing, key account management, sales operations, the customer portal, and e-commerce.
- Experience in SAP or any ERP would be beneficial.
Preferred Skills:
- Experience in Salesforce Marketing Automation cloud.
- Experience in process design and reengineering techniques and methods.
- Ability to communicate and negotiate effectively, written and verbal, formal and informal.
- Ability to operate effectively in a global multi-cultural environment and drive harmonization and standardization.
ASSUMPTION: While the job description lists several preferred skills, the core required skills are essential for success in this role. Candidates with a strong foundation in business analysis, CRM systems, and digital marketing are encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-senior level business analyst in the medical equipment manufacturing sector in Pune, India)
Benefits:
- Major medical coverage + policy exclusions and insurance non-medical limit.
- Educational Assistance.
- Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
- Parents/Parents in Law’s Insurance (Employer Contribution of 8,000/- annually).
- Employee Assistance Program.
- Parental Leave.
- Hybrid Work Model (For most professional roles).
- Free Cab Transport Facility for all employees; One-Time Meal provided to all employees as per shift. Night shift allowances.
Working Hours: Full-time (40 hours per week) with flexible work arrangements.
ASSUMPTION: The estimated salary range is based on industry standards for a mid-senior level business analyst in the medical equipment manufacturing sector in Pune, India. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Smith+Nephew designs and manufactures technology that takes the limits off living, supporting healthcare professionals to return their patients to health and mobility.
Company Size: 10,001+ employees. As a large organization, Smith+Nephew offers a wide range of career opportunities and benefits from diverse perspectives and experiences.
Founded: 1856. Smith+Nephew has a rich history and a strong global presence, with a focus on innovation and customer care.
Company Description:
- Smith+Nephew is a global medical technology company that designs and manufactures technology to take the limits off living.
- The company supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
- Smith+Nephew's culture is characterized by Care, Collaboration, and Courage, with a spirit of ownership and can-do attitude.
Company Specialties:
- Healthcare and medical supplies.
- Medical devices, including wound care, orthopaedic reconstruction, sports medicine, robotics, ENT, trauma, hip replacement, knee replacement, extremities, negative pressure wound therapy, ligament repair, and exudate management.
Company Website: http://www.smith-nephew.com
ASSUMPTION: Smith+Nephew's extensive experience and global presence provide a stable and supportive work environment for employees. The company's focus on innovation and customer care creates opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity for experienced business analysts to apply their skills in a dynamic and challenging environment.
Reporting Structure: The Digital Marketing Business Analyst will report directly to the Head of Digital Marketing or a similar role within the organization.
Work Arrangement: Hybrid work model, with a combination of on-site and remote work.
Growth Opportunities:
- Smith+Nephew's large size and diverse range of products and services offer numerous opportunities for career progression and skill development.
- The company's focus on innovation and continuous improvement creates an environment where employees can grow and learn.
- Smith+Nephew's global presence provides opportunities for international assignments and exposure to different markets and cultures.
ASSUMPTION: The Digital Marketing Business Analyst role offers a unique opportunity to work at the intersection of business, technology, and marketing. Successful candidates will have the chance to make a significant impact on the company's digital marketing efforts and contribute to its continued growth and success.
🌍 Location & Work Environment
Office Type: Hybrid office environment, with a combination of on-site and remote work.
Office Location(s): Kharadi, Pune, India
Geographic Context:
- Pune is the second-largest city in the Indian state of Maharashtra, with a population of over 7 million.
- The city is known for its educational institutions, IT industry, and manufacturing sectors.
- Pune has a tropical savanna climate, with warm and humid weather prevailing during the monsoon season.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements.
ASSUMPTION: Pune offers a unique blend of traditional Indian culture and modern urban living, with a thriving IT industry and numerous educational institutions. The city's tropical savanna climate may be a consideration for candidates who prefer a warmer climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or case study presentation.
- Final round interview with the hiring manager and/or team members.
Key Assessment Areas:
- Technical skills and experience in business analysis, CRM systems, and digital marketing.
- Problem-solving and analytical skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with Smith+Nephew's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the technical assessment or case study presentation by reviewing your business analysis skills and brushing up on your knowledge of CRM systems and digital marketing.
- Research Smith+Nephew's company culture and values to demonstrate your cultural fit and alignment with the organization.
ATS Keywords: Business Analysis, CRM, Digital Marketing, Salesforce, Agile, JIRA, Confluence, Marketing Automation, SAP, ERP, Medical Equipment Manufacturing
ASSUMPTION: Smith+Nephew's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of business analysis, CRM systems, and digital marketing, as well as excellent communication and interpersonal skills.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud and Salesforce Data Cloud.
- JIRA and Confluence.
- SAP or any ERP system.
- Microsoft Office Suite (Word, Excel, PowerPoint).
ASSUMPTION: The Digital Marketing Business Analyst will be expected to work with a variety of tools and technologies to support the company's digital marketing efforts. Familiarity with the tools listed above is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Care: We care about each other, our customers, and our communities.
- Collaboration: We work together to win, sharing knowledge, resources, and expertise.
- Courage: We have the courage to challenge the status quo, take calculated risks, and learn from our mistakes.
Work Style:
- Smith+Nephew fosters a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the company's success.
- The company values diversity and encourages employees to bring their unique perspectives and experiences to the table.
- Smith+Nephew's hybrid work model offers flexibility and work-life balance for employees.
Self-Assessment Questions:
- Do you have experience working in a commercial business environment, with a focus on sales, marketing, and customer care?
- Are you comfortable working in a hybrid work environment, with a combination of on-site and remote work?
- Do you have strong communication and interpersonal skills, with the ability to work effectively in a global multi-cultural environment?
ASSUMPTION: Smith+Nephew's culture is characterized by Care, Collaboration, and Courage, with a focus on inclusivity and diversity. Successful candidates will demonstrate a strong alignment with the company's values and be comfortable working in a collaborative and flexible work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The company's large size and global presence may present communication and collaboration challenges.
- The hybrid work model may require employees to adapt to working in both on-site and remote environments.
- The role may require occasional travel to other Smith+Nephew offices or client sites.
ASSUMPTION: The Digital Marketing Business Analyst role offers a unique opportunity to work at the intersection of business, technology, and marketing. However, the role may present challenges related to project management, communication, and collaboration, as well as the need for flexibility and adaptability in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other business analyst roles, this position places a greater emphasis on digital marketing and CRM systems experience.
- In the medical equipment manufacturing industry, Smith+Nephew is known for its innovative technology and commitment to customer care, offering a unique opportunity for business analysts to make a significant impact on the company's digital marketing efforts.
- Career progression in this role may lead to opportunities in digital marketing management, product management, or other related fields within the medical technology industry.
ASSUMPTION: The Digital Marketing Business Analyst role offers a unique opportunity to work in a dynamic and challenging environment, with the potential for career growth and development within the medical technology industry.
📝 Sample Projects
- Developing and implementing a new Salesforce marketing automation campaign to improve customer engagement and drive revenue growth.
- Conducting a comprehensive analysis of the company's digital marketing channels and strategies, and providing data-driven recommendations for optimization.
- Collaborating with cross-functional teams to design and implement a new customer portal, improving user experience and driving customer satisfaction.
ASSUMPTION: The Digital Marketing Business Analyst role offers a unique opportunity to work on a variety of projects, from strategic planning and analysis to tactical implementation and optimization. Successful candidates will have the chance to make a significant impact on the company's digital marketing efforts and contribute to its continued growth and success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall digital marketing strategy for the company?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the team, and the company. Asking thoughtful and insightful questions demonstrates a candidate's interest and engagement in the role and the organization.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the technical assessment or case study presentation by reviewing your business analysis skills and brushing up on your knowledge of CRM systems and digital marketing.
- Research Smith+Nephew's company culture and values to demonstrate your cultural fit and alignment with the organization.
- Follow up with the hiring manager or HR department one week after your final round interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
