Digital Marketing & Commercial Operations Manager

📌 Core Information

🔹 Job Title: Digital Marketing & Commercial Operations Manager

🔹 Company: MSD

🔹 Location: Hod HaSharon, Central, Israel

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement across digital channels through customer activation, content strategy, and media activities.
• Managing digital transformation projects and collaborating with healthcare ecosystem stakeholders.
• Creating and optimizing customer digital journeys, managing strategic campaigns, and analyzing customer insights.
• Supporting business units in broad audience campaigns and suggesting alternative new channels to reach targeted healthcare customers (HCCs).
• Developing and managing digital assets, social media activities, and digital solutions to enhance the patient experience and simplify the patient journey.

ASSUMPTION: This role requires a high level of digital marketing expertise, with a strong focus on data-driven insights and customer engagement. The ideal candidate will have experience in managing digital transformation projects and collaborating with various stakeholders.

📋 Key Responsibilities

✅ Management of the company's digital transformation projects and collaboration with healthcare ecosystem stakeholders with an emphasis on HCCs.

✅ Create and optimize customer digital journeys, manage strategic campaigns, and analyze customer insights across all channels and touch points.

✅ Support BU in its broad audience campaigns and suggest alternative new channels to reach out our targeted HCC’s.

✅ Develop and manage digital assets, social media activities, and digital solutions to enhance the patient experience, provide valuable information, and aid in simplifying the patient journey.

ASSUMPTION: The role involves a mix of strategic planning, project management, and hands-on execution. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and have strong communication and collaboration skills.

🎯 Required Qualifications

Education: BA/BS degree or above.

Experience: Extensive and proven experience (5-10 years) in digital marketing plan creation, Go-to-market execution cross-channels and cross-platforms including social media campaigns, customer-facing websites, and collaborating with relevant partners and influencers to create business impact.

Required Skills:

• Proven experience in analyzing large amounts of information within a digital customer journey, drawing conclusions, and making data-based recommendations.
• High level of storytelling abilities and strong presentation skills (Hebrew and English), innovative and creative thinking, curious and an independent learner.
• Brief and oversee the work of internal and external agencies.
• Influencing skills and ability to lead change across multi-functional teams.
• Agility & resilience, with a proactive attitude.

Preferred Skills:

• Experience working in the pharmaceutical industry or healthcare sector.
• Fluency in additional languages (e.g., Arabic, French, German, Spanish).

ASSUMPTION: The required skills for this role are highly specialized and industry-specific. Candidates should have a strong background in digital marketing, with a focus on data analysis, customer engagement, and stakeholder management.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪350,000 - ₪450,000 per year (approximately $105,000 - $135,000 USD), based on industry standards for a mid-senior level marketing role in Israel.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth within the company.
• Flexible work arrangements and a hybrid work environment.

Working Hours: Full-time position with standard working hours (Sunday-Thursday, 8:00 AM - 5:00 PM), with the possibility of flexible hours and remote work arrangements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees (Global) - Large company with a complex organizational structure and numerous opportunities for career growth and development.

Founded: 1891 - MSD (known as Merck & Co., Inc. in the US and Canada) is a global healthcare company with a long history of innovation and scientific discovery.

Company Description:

• MSD is committed to improving patient outcomes through the development and delivery of innovative medicines, vaccines, and animal health products.
• The company operates in more than 140 countries and has a diverse portfolio of products that treat a wide range of diseases and conditions.
• MSD is dedicated to operating responsibly and enabling a safe, sustainable, and healthy future for all people and communities.

Company Specialties:

• Pharmaceutical research and development
• Vaccine development and manufacturing
• Animal health products
• Global healthcare solutions

Company Website: www.msd.com

ASSUMPTION: MSD is a well-established and respected company in the pharmaceutical industry, with a strong commitment to innovation, quality, and patient care. The company's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Commercial Operations Director and may have supervisory responsibilities for internal and external agencies.

Work Arrangement: Hybrid - A combination of on-site and remote work, with a flexible work arrangement that allows for a balance between office and home-based work.

Growth Opportunities:

• Progression to a senior management role within the Commercial Operations department or another related function.
• Expansion of responsibilities to include additional regions or therapeutic areas.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid - A combination of on-site and remote work, with a flexible work arrangement that allows for a balance between office and home-based work.

Office Location(s): Hod HaSharon, Central, Israel

Geographic Context:

• Hod HaSharon is a city located in the Central District of Israel, approximately 20 kilometers northeast of Tel Aviv.
• The city is known for its high quality of life, with a mix of urban and suburban amenities, including parks, shopping centers, and restaurants.
• The Central District is the most populous and economically developed region in Israel, with a diverse and multicultural population.

Work Schedule: Full-time position with standard working hours (Sunday-Thursday, 8:00 AM - 5:00 PM), with the possibility of flexible hours and remote work arrangements.

ASSUMPTION: The hybrid work environment offers a balance between the structure and collaboration of an on-site office and the flexibility and convenience of remote work. The location in Hod HaSharon provides easy access to urban amenities and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and relevant stakeholders.
• Final interview with the Commercial Operations Director.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Project management and stakeholder collaboration skills.
• Data analysis and insights-driven decision-making.
• Cultural fit and alignment with MSD's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss specific examples of your experience in digital marketing, project management, and data analysis.
• Demonstrate your understanding of MSD's business and the pharmaceutical industry.

ATS Keywords: Digital Marketing, Commercial Operations, Customer Engagement, Customer Journey, Data Analysis, Stakeholder Collaboration, Project Management, Hybrid Work, Israel

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise, project management skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with a range of marketing automation, CRM, and data analysis tools, as well as a strong understanding of social media management and project management software.

👔 Cultural Fit Considerations

Company Values:

• Innovation: MSD is committed to pushing the boundaries of scientific discovery to improve patient outcomes.
• Quality: MSD is dedicated to maintaining the highest standards of quality and integrity in all aspects of its business.
• Responsibility: MSD is committed to operating responsibly and enabling a safe, sustainable, and healthy future for all people and communities.

Work Style:

• Collaborative: MSD fosters a culture of teamwork and cross-functional collaboration to drive innovation and success.
• Agile: MSD is committed to adapting and responding to change in a dynamic and competitive business environment.
• Patient-focused: MSD prioritizes the needs and well-being of patients in all aspects of its business.

Self-Assessment Questions:

• How do your personal values align with MSD's commitment to innovation, quality, and responsibility?
• Are you comfortable working in a dynamic, cross-functional environment, and collaborating with a diverse range of stakeholders?
• How do you approach continuous learning and adaptation in a rapidly evolving digital landscape?

ASSUMPTION: MSD is a global organization with a strong commitment to innovation, quality, and patient care. The ideal candidate will be a strong cultural fit, with a collaborative work style, a commitment to continuous learning, and a patient-focused approach.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills.
• Working in a large, global organization may present unique challenges in terms of communication, collaboration, and decision-making.
• The hybrid work environment may require additional self-motivation and discipline to maintain productivity and engagement.
• The competitive nature of the pharmaceutical industry may present challenges in terms of market access, pricing, and reimbursement.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a dynamic, fast-paced environment. They will also have strong organizational and time management skills, as well as a solid understanding of the pharmaceutical industry and its unique challenges.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Commercial Operations Manager in other industries, but with a focus on the unique challenges and opportunities of the pharmaceutical industry.
• The pharmaceutical industry is highly regulated and competitive, with a strong emphasis on data-driven decision-making and patient-centricity.
• Career progression in this role may involve moving into a senior management role within the Commercial Operations department or another related function, or expanding responsibilities to include additional regions or therapeutic areas.

ASSUMPTION: The unique challenges and opportunities of the pharmaceutical industry require a specialized skill set and a deep understanding of the industry's dynamics and regulatory environment. The ideal candidate will have relevant industry experience and a strong understanding of the competitive landscape.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement among healthcare professionals in a specific therapeutic area.
• Analyzing customer journey data to identify pain points and opportunities for optimization, and developing and implementing targeted interventions to improve patient outcomes and satisfaction.
• Managing a cross-functional team to develop and launch a new digital platform for patient education and support, with a focus on accessibility, usability, and patient-centric design.

ASSUMPTION: The ideal candidate will have experience with a range of digital marketing, project management, and data analysis tasks, and be able to demonstrate their ability to drive business impact and innovation in a dynamic and competitive environment.

❓ Key Questions to Ask During Interview

• Can you describe the most significant digital transformation project you have managed, and what was the outcome?
• How do you approach collaborating with stakeholders from different functions and backgrounds, and what strategies do you use to build consensus and drive change?
• How do you stay up-to-date with the latest trends and best practices in digital marketing, and how do you apply this knowledge to your work?
• What opportunities do you see for growth and development in this role, and how do you plan to take advantage of them?
• How do you balance the need for data-driven decision-making with the need for creativity and innovation in digital marketing?

ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn and grow in their role. They will also have a strong understanding of the digital marketing landscape and a clear vision for driving business impact and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MSD Careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, project management, and data analysis.
• Prepare for the interview by researching MSD's business and the pharmaceutical industry, and be ready to discuss your qualifications and career goals in detail.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.