Digital Marketing / Communications Manager

Cox Enterprises

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Digital Marketing / Communications Manager

🔹 Company: Cox Enterprises

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior Level (6+ years)

🔹 Remote Status: Remote (Anywhere in the United States)

🚀 Job Overview

Key aspects of this role include:

Strategizing, developing, and managing digital advertising programs and campaigns across multiple channels.
Engaging employees through training on company go-to-market strategies.
Increasing sales, driving brand awareness, and enhancing customer engagement.
Collaborating cross-functionally with OEM programs and dealer teams to create custom campaigns.
Analyzing customer behaviors and digital metrics to drive new customer acquisition and engagement opportunities.

ASSUMPTION: This role requires a strong understanding of digital marketing channels, platforms, and tools. The ideal candidate will have experience working with various ad technology platforms and be comfortable analyzing data to drive informed decisions.

📋 Key Responsibilities

✅ Develop and evolve the customer value proposition for digital programs based on competitive analysis, customer insights, and business results.

✅ Create and implement trainings with teams to educate internal stakeholders on new capabilities that help drive revenue.

✅ Utilize analytics to gain insight and assess metrics/dashboards, and identify key performance indicators (KPIs).

✅ Lead, contribute to, and manage the innovation roadmap for digital ad technology prioritization.

✅ Partner with internal stakeholders to ensure execution of OEM and dealer advertising programs, providing feedback and recommendations to maintain and improve performance.

✅ Evaluate and share the latest industry developments across all channels, distilling to digital marketing best practices and tactics to drive results for clients.

✅ Participate in the launch of new products and processes across advertising to ensure all are executed to their fullest.

ASSUMPTION: This role requires strong project management skills, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable presenting clear, complex concepts to client executives and have a high degree of analytical and problem-solving abilities.

🎯 Required Qualifications

Education: Bachelor’s degree in a related discipline

Experience: 6+ years of progressive digital marketing experience in a client-facing role

Required Skills:

Advanced experience with a wide variety of digital marketing channels (SEM, Video, Social, Display)
Experience in several disciplines, including project management, client and performance reporting, media planning, and exceptional client service
Experience presenting clear, complex concepts to client executives
High degree of analytical and problem-solving abilities
Outstanding verbal and written communication skills
Enthusiasm for product knowledge acquisition

Preferred Skills:

Experience working with ad technology platforms (Fluency, DSP, DV360, MarTech)
Experience in a remote work environment

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with experience working on multiple channel platforms and ad technology platforms. They should be comfortable working remotely and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $90,100 - $150,100 per year

Benefits:

Competitive salary and top-notch bonus/incentive plans
Exceptional work-life balance, flexible time-off policies, and accommodating work schedules
Comprehensive healthcare benefits, with multiple options for individuals and families
Generous 401(k) retirement plans with up to 8% company match
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Professional development and continuing education opportunities
Access to financial wellness/planning resources

Working Hours: Full-time, with off-hours, on-call support as needed

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Cox Enterprises is a leading communications, media, and automotive services company with operations in the United States and around the world. The company's primary divisions include Cox Communications, Cox Automotive, and Cox Media Group.

Company Size: Cox Enterprises is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: 1898, in Atlanta, Georgia

Company Description:

Cox Enterprises is a family-owned business that values innovation, integrity, and a commitment to its employees and the communities it serves.
The company offers a wide range of products and services, including cable television, high-speed internet, telephone, and home security services, as well as automotive services and media properties.
Cox Enterprises is committed to diversity, equity, and inclusion, and fosters a culture of respect and collaboration among its employees.

Company Specialties:

Communications and media services
Automotive services and solutions
Technology and innovation
Diversity, equity, and inclusion

Company Website: https://www.coxenterprises.com/

ASSUMPTION: Cox Enterprises is a well-established company with a strong reputation in the communications, media, and automotive services industries. The company's size and diverse portfolio of products and services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior Level (6+ years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing & Communications. The role may have indirect reports, such as team members or external vendors.

Work Arrangement: This is a remote, full-time position with the flexibility to work from anywhere in the United States. The role may require occasional travel (up to 5% of the time).

Growth Opportunities:

This role offers opportunities for professional development and career advancement within the Cox Enterprises organization.
The company provides training and development opportunities to help employees grow and succeed in their careers.
With the company's diverse portfolio of products and services, there may be opportunities to transition into different roles or departments as the employee's career progresses.

ASSUMPTION: This role offers a unique opportunity to work remotely while collaborating with cross-functional teams and external stakeholders. The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Anywhere in the United States

Geographic Context:

The United States is a large and diverse country with various climates, cultures, and time zones. Working remotely allows for flexibility in choosing a location that best suits the employee's personal and professional needs.
The role may require occasional travel (up to 5% of the time) to attend meetings, conferences, or client visits. Travel arrangements and expenses will be provided by the company.
The company offers a flexible work arrangement, allowing employees to balance their personal and professional responsibilities effectively.

Work Schedule: Full-time, with flexible hours and the ability to work remotely. The role may require off-hours, on-call support as needed.

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and managing their time effectively in a flexible work environment. They should be able to balance their personal and professional responsibilities and maintain a consistent work schedule.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the hiring manager
In-depth phone or video interview with the hiring team
Final interview with the senior leadership team
Background check and offer extension

Key Assessment Areas:

Digital marketing expertise and experience
Analytical and problem-solving skills
Communication and presentation skills
Ability to work effectively in a remote work environment
Cultural fit and alignment with company values

Application Tips:

Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
Be prepared to discuss your experience with various digital marketing channels, platforms, and tools.
Demonstrate your ability to analyze data and drive informed decisions based on your findings.
Showcase your strong communication skills and ability to present clear, complex concepts to client executives.
Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.

ATS Keywords: Digital Marketing, Communications, SEM, Video, Social, Display, Ad Technology, Analytics, Project Management, Client Service, Media Planning, Remote Work, Cross-Functional Teams

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, analytical skills, and communication skills. The ideal candidate will have experience working with various digital marketing channels, platforms, and tools, as well as strong analytical and problem-solving abilities.

🛠️ Tools & Technologies

Ad technology platforms (Fluency, DSP, DV360, MarTech)
Digital marketing channels (SEM, Video, Social, Display)
Analytics tools (Google Analytics, Adobe Analytics, etc.)
Project management tools (Asana, Trello, Jira, etc.)
Communication and collaboration tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The ideal candidate will have experience working with various digital marketing channels, platforms, and tools. They should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Integrity
Innovation
Commitment to employees and the communities we serve
Diversity, equity, and inclusion
Collaboration

Work Style:

Cox Enterprises fosters a culture of respect, collaboration, and open communication.
The company values diversity, equity, and inclusion and encourages employees to bring their unique perspectives and experiences to the table.
The ideal candidate will be comfortable working in a remote, flexible work environment and collaborating effectively with cross-functional teams.

Self-Assessment Questions:

Do I align with Cox Enterprises' commitment to integrity, innovation, and a strong commitment to employees and the communities they serve?
Am I comfortable working in a remote, flexible work environment and collaborating effectively with cross-functional teams?
Do I have the necessary digital marketing expertise, analytical skills, and communication skills to succeed in this role?

ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote, flexible work environment and collaborating effectively with cross-functional teams. They should align with Cox Enterprises' commitment to integrity, innovation, and a strong commitment to employees and the communities they serve.

⚠️ Potential Challenges

Working remotely may require strong self-motivation and time management skills.
The role may require occasional travel (up to 5% of the time), which may be challenging for some candidates.
The role may involve working with multiple stakeholders, including OEM programs, dealer teams, and internal teams, which may require strong communication and collaboration skills.
The role may require off-hours, on-call support as needed, which may impact work-life balance for some candidates.

📈 Similar Roles Comparison

This role is similar to a Digital Marketing Manager or a Communications Manager role in other organizations. However, this role is unique in its focus on digital advertising programs and campaigns across multiple channel platforms and ad technology platforms.
This role may require more technical expertise in digital marketing channels, platforms, and tools compared to similar roles in other organizations.
This role offers opportunities for professional development and career advancement within the Cox Enterprises organization, which may not be available in similar roles in other organizations.

ASSUMPTION: This role is unique in its focus on digital advertising programs and campaigns across multiple channel platforms and ad technology platforms. The ideal candidate will have experience working with various digital marketing channels, platforms, and tools, as well as strong analytical and problem-solving abilities.

📝 Sample Projects

Developing and executing a comprehensive digital advertising campaign for a new product launch, utilizing multiple channel platforms and ad technology platforms
Analyzing customer data to identify trends and insights, and using that information to drive new customer acquisition and engagement opportunities
Creating and implementing training programs for internal stakeholders on new digital advertising capabilities and best practices

ASSUMPTION: These sample projects are intended to illustrate the types of projects the Digital Marketing/Communications Manager may be responsible for in this role. The actual projects and responsibilities may vary based on the specific needs of the organization and the team.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics for this role?
How does this role collaborate with other departments and teams within the organization?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company support the professional development and growth of its employees?
What are the key challenges facing the company and this role in the near future, and how can I contribute to addressing them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and the organization. The ideal candidate will be curious and engaged throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
Prepare for the interview process by researching the company, the role, and the industry.
Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.
Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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