π Core Information
πΉ Job Title: Digital Marketing Copywriter
πΉ Company: Perry Ellis International
πΉ Location: Miami, Florida, United States
πΉ Job Type: On-site
πΉ Category: Retail Apparel and Fashion
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Crafting compelling copy for various marketing channels
- Collaborating with creative and business teams to ensure messaging aligns with brand identity
- Driving customer engagement through persuasive and articulate messages
- Working within tight deadlines and juggling multiple projects
ASSUMPTION: This role requires strong organizational skills and the ability to work well in a team across various roles within creative and business units.
π Key Responsibilities
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Write targeted copy for all email and SMS related marketing campaigns across direct to consumer brands
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Research and apply email copywriting best practices to drive clicks and conversions
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Partner with site teams to strategize overall messages to be conveyed to customers
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Write clear and persuasive copy for all touch points
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Develop ownable terms for brand specific product attributes (fabrics, performance features, fit, fashion/styling, etc)
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Partner with Legal teams to ensure we have the rights to terms and phrases
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Monitor competition and stay abreast of trends
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Proofread all copy and ensure spelling and grammar are perfect
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Analyze and report on optimization tests to improve all around copy based on clicks and conversion
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Other duties as needed/assigned within DTC business
ASSUMPTION: This role may require occasional overtime or working on weekends to meet project deadlines.
π― Required Qualifications
Education: Bachelorβs Degree in related field: Marketing, Communications, Advertising, Writing, English, Literature, etc.
Experience: 2-5 years of experience in advertising, retail, promotional, creative copywriting preferred
Required Skills:
- Experience bringing brand positioning and personality to life through copy
- Excellent copywriting, editing, proofreading and grammatical skills
- Strong organizational skills and ability to oversee multiple simultaneous projects
- Strong creative writing abilities
- Ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive and articulate messages
- Ability to work within tight deadlines and prioritize the most important tasks
- Respond to feedback in a timely manner
- Flexible; able to juggle multiple projects and shifting priorities
- Ability to work well in a team and across a variety of roles within creative and business units
Preferred Skills:
- Golf knowledge and prior golf writing experience
ASSUMPTION: While a Bachelor's Degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
π° Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Copywriter with 2-5 years of experience in the Retail Apparel and Fashion industry in Miami, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Perry Ellis products
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Perry Ellis International operates in the competitive retail apparel and fashion industry, with a focus on men's and women's apparel, accessories, and fragrances. The company's portfolio includes well-known brands such as Perry Ellis, Original Penguin, Laundry by Shelli Segal, and Cubavera.
Company Size: Perry Ellis International has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Perry Ellis International was founded in 1967, giving the company over five decades of experience in the fashion industry.
Company Description:
- Perry Ellis International is a leading designer, distributor, and licensor of high-quality men's and women's apparel, accessories, and fragrances.
- The company's collection includes dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear.
- Perry Ellis International enhances its roster of brands by licensing trademarks from third parties, including Nike, Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.
Company Specialties:
- Manufacturing
- Retail
- Licensing
- Ecommerce
- Fashion
- Apparel
- Design
- Branding
- Digital Marketing
- Graphic Design
- Sustainability
- Sales
- Golf
- Sports marketing
- Lifestyle brand
Company Website: http://www.careers.pery.com
ASSUMPTION: Perry Ellis International's focus on multiple brands and channels provides opportunities for copywriters to work on diverse projects and gain experience in various aspects of marketing.
π Role Analysis
Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong portfolio to demonstrate skills and qualifications.
Reporting Structure: The Digital Marketing Copywriter will report directly to the Creative Director and collaborate with various teams, including site teams, merchandising, and web developers.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Advancement to Senior Copywriter or Copy Manager roles
- Expansion into other marketing or creative roles within the company
- Potential to work on high-profile campaigns or projects
ASSUMPTION: With Perry Ellis International's diverse brand portfolio and multiple channels, there are ample opportunities for growth and development within the company.
π Location & Work Environment
Office Type: Perry Ellis International's headquarters is located in Doral, Florida, with additional offices in New York, New York; Dublin, Georgia; Portland, Oregon; and Seneca, South Carolina.
Office Location(s): 3000 NW 107th Ave, Doral, FL 33172, US
Geographic Context:
- Miami, Florida, offers a vibrant and multicultural environment, with a strong fashion and retail industry presence.
- The city has a subtropical climate, with mild winters and hot, humid summers.
- Miami is known for its beaches, art and culture, nightlife, and diverse food scene.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The open-seating, idea-sharing environment at Perry Ellis International's headquarters may present both opportunities for collaboration and potential distractions.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Portfolio review and/or writing test
- Final interview with senior leadership
Key Assessment Areas:
- Writing and editing skills
- Understanding of brand voice and messaging
- Ability to work within brand guidelines and style guides
- Cultural fit and alignment with Perry Ellis International's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of your best work, demonstrating your ability to craft compelling copy for various marketing channels
- Prepare for the interview by researching Perry Ellis International's brand portfolio and understanding the company's values and culture
- Be ready to discuss your writing process, how you approach research, and how you incorporate feedback
ATS Keywords: Digital Marketing, Copywriting, Email Marketing, Brand Voice, Marketing Campaigns, Creative Collaboration, Brand Positioning, Customer Engagement
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content Management Systems (CMS)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and the team's preferences.
π Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- Do you have a strong understanding of brand positioning and how to bring it to life through copy?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a passion for fashion and retail, with a keen eye for trends and a strong understanding of customer needs?
ASSUMPTION: Cultural fit is essential for success in this role, as the Digital Marketing Copywriter will work closely with various teams and collaborate on multiple projects.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with shifting priorities
- Adapting to changes in brand guidelines or project scope
- Keeping up with industry trends and best practices in digital marketing and copywriting
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
π Similar Roles Comparison
- Unlike traditional copywriting roles, this position focuses primarily on digital marketing channels, requiring a strong understanding of email marketing, SMS marketing, and on-site content creation.
- Perry Ellis International's diverse brand portfolio offers opportunities to work on various campaigns and projects, providing a broader range of experience compared to roles focused on a single brand or product category.
- This role may have more frequent deadlines and a faster-paced work environment than traditional copywriting roles, requiring strong time management and organizational skills.
ASSUMPTION: While this role shares similarities with other copywriting positions, its focus on digital marketing and the fast-paced nature of the work environment make it unique within the industry.
π Sample Projects
- Developing a comprehensive email marketing campaign for a new product launch, including subject lines, email content, and calls-to-action
- Creating persuasive on-site copy for a seasonal promotion, highlighting key features and benefits of the products on sale
- Writing engaging social media posts and captions for a brand's Instagram and Facebook accounts, showcasing the brand's personality and driving customer engagement
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities the Digital Marketing Copywriter may encounter in this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and how the Digital Marketing Copywriter will collaborate with other departments?
- How does Perry Ellis International approach brand positioning and messaging, and how will this role contribute to that process?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional development and growth within the company?
- How does Perry Ellis International measure the success of its digital marketing campaigns, and how will my performance be evaluated in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your best work, demonstrating your ability to craft compelling copy for various marketing channels
- Prepare for the interview by researching Perry Ellis International's brand portfolio and understanding the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.