P

Digital Marketing Copywriter

Perry Ellis International
Full-time
On-site
Miami, Florida, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Copywriter

πŸ”Ή Company: Perry Ellis International

πŸ”Ή Location: Miami, Florida, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Retail Apparel and Fashion

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting compelling copy for various marketing channels
  • Collaborating with creative and business teams to ensure messaging aligns with brand identity
  • Driving customer engagement through persuasive and articulate messages
  • Working within tight deadlines and juggling multiple projects

ASSUMPTION: This role requires strong organizational skills and the ability to work well in a team across various roles within creative and business units.

πŸ“‹ Key Responsibilities

βœ… Write targeted copy for all email and SMS related marketing campaigns across direct to consumer brands

βœ… Research and apply email copywriting best practices to drive clicks and conversions

βœ… Partner with site teams to strategize overall messages to be conveyed to customers

βœ… Write clear and persuasive copy for all touch points

βœ… Develop ownable terms for brand specific product attributes (fabrics, performance features, fit, fashion/styling, etc)

βœ… Partner with Legal teams to ensure we have the rights to terms and phrases

βœ… Monitor competition and stay abreast of trends

βœ… Proofread all copy and ensure spelling and grammar are perfect

βœ… Analyze and report on optimization tests to improve all around copy based on clicks and conversion

βœ… Other duties as needed/assigned within DTC business

ASSUMPTION: This role may require occasional overtime or working on weekends to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor’s Degree in related field: Marketing, Communications, Advertising, Writing, English, Literature, etc.

Experience: 2-5 years of experience in advertising, retail, promotional, creative copywriting preferred

Required Skills:

  • Experience bringing brand positioning and personality to life through copy
  • Excellent copywriting, editing, proofreading and grammatical skills
  • Strong organizational skills and ability to oversee multiple simultaneous projects
  • Strong creative writing abilities
  • Ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive and articulate messages
  • Ability to work within tight deadlines and prioritize the most important tasks
  • Respond to feedback in a timely manner
  • Flexible; able to juggle multiple projects and shifting priorities
  • Ability to work well in a team and across a variety of roles within creative and business units

Preferred Skills:

  • Golf knowledge and prior golf writing experience

ASSUMPTION: While a Bachelor's Degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Copywriter with 2-5 years of experience in the Retail Apparel and Fashion industry in Miami, FL)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Perry Ellis products
  • Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Perry Ellis International operates in the competitive retail apparel and fashion industry, with a focus on men's and women's apparel, accessories, and fragrances. The company's portfolio includes well-known brands such as Perry Ellis, Original Penguin, Laundry by Shelli Segal, and Cubavera.

Company Size: Perry Ellis International has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Perry Ellis International was founded in 1967, giving the company over five decades of experience in the fashion industry.

Company Description:

  • Perry Ellis International is a leading designer, distributor, and licensor of high-quality men's and women's apparel, accessories, and fragrances.
  • The company's collection includes dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear.
  • Perry Ellis International enhances its roster of brands by licensing trademarks from third parties, including Nike, Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

Company Specialties:

  • Manufacturing
  • Retail
  • Licensing
  • Ecommerce
  • Fashion
  • Apparel
  • Design
  • Branding
  • Digital Marketing
  • Graphic Design
  • Sustainability
  • Sales
  • Golf
  • Sports marketing
  • Lifestyle brand

Company Website: http://www.careers.pery.com

ASSUMPTION: Perry Ellis International's focus on multiple brands and channels provides opportunities for copywriters to work on diverse projects and gain experience in various aspects of marketing.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong portfolio to demonstrate skills and qualifications.

Reporting Structure: The Digital Marketing Copywriter will report directly to the Creative Director and collaborate with various teams, including site teams, merchandising, and web developers.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

  • Advancement to Senior Copywriter or Copy Manager roles
  • Expansion into other marketing or creative roles within the company
  • Potential to work on high-profile campaigns or projects

ASSUMPTION: With Perry Ellis International's diverse brand portfolio and multiple channels, there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Perry Ellis International's headquarters is located in Doral, Florida, with additional offices in New York, New York; Dublin, Georgia; Portland, Oregon; and Seneca, South Carolina.

Office Location(s): 3000 NW 107th Ave, Doral, FL 33172, US

Geographic Context:

  • Miami, Florida, offers a vibrant and multicultural environment, with a strong fashion and retail industry presence.
  • The city has a subtropical climate, with mild winters and hot, humid summers.
  • Miami is known for its beaches, art and culture, nightlife, and diverse food scene.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The open-seating, idea-sharing environment at Perry Ellis International's headquarters may present both opportunities for collaboration and potential distractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Portfolio review and/or writing test
  • Final interview with senior leadership

Key Assessment Areas:

  • Writing and editing skills
  • Understanding of brand voice and messaging
  • Ability to work within brand guidelines and style guides
  • Cultural fit and alignment with Perry Ellis International's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include a portfolio of your best work, demonstrating your ability to craft compelling copy for various marketing channels
  • Prepare for the interview by researching Perry Ellis International's brand portfolio and understanding the company's values and culture
  • Be ready to discuss your writing process, how you approach research, and how you incorporate feedback

ATS Keywords: Digital Marketing, Copywriting, Email Marketing, Brand Voice, Marketing Campaigns, Creative Collaboration, Brand Positioning, Customer Engagement

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator)
  • Content Management Systems (CMS)
  • Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
  • Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Innovation
  • Collaboration
  • Customer Focus

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and detail-oriented

Self-Assessment Questions:

  • Do you have a strong understanding of brand positioning and how to bring it to life through copy?
  • Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
  • Do you have a passion for fashion and retail, with a keen eye for trends and a strong understanding of customer needs?

ASSUMPTION: Cultural fit is essential for success in this role, as the Digital Marketing Copywriter will work closely with various teams and collaborate on multiple projects.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced, dynamic environment with shifting priorities
  • Adapting to changes in brand guidelines or project scope
  • Keeping up with industry trends and best practices in digital marketing and copywriting

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional copywriting roles, this position focuses primarily on digital marketing channels, requiring a strong understanding of email marketing, SMS marketing, and on-site content creation.
  • Perry Ellis International's diverse brand portfolio offers opportunities to work on various campaigns and projects, providing a broader range of experience compared to roles focused on a single brand or product category.
  • This role may have more frequent deadlines and a faster-paced work environment than traditional copywriting roles, requiring strong time management and organizational skills.

ASSUMPTION: While this role shares similarities with other copywriting positions, its focus on digital marketing and the fast-paced nature of the work environment make it unique within the industry.

πŸ“ Sample Projects

  • Developing a comprehensive email marketing campaign for a new product launch, including subject lines, email content, and calls-to-action
  • Creating persuasive on-site copy for a seasonal promotion, highlighting key features and benefits of the products on sale
  • Writing engaging social media posts and captions for a brand's Instagram and Facebook accounts, showcasing the brand's personality and driving customer engagement

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities the Digital Marketing Copywriter may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how the Digital Marketing Copywriter will collaborate with other departments?
  • How does Perry Ellis International approach brand positioning and messaging, and how will this role contribute to that process?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • What opportunities are there for professional development and growth within the company?
  • How does Perry Ellis International measure the success of its digital marketing campaigns, and how will my performance be evaluated in this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio of your best work, demonstrating your ability to craft compelling copy for various marketing channels
  • Prepare for the interview by researching Perry Ellis International's brand portfolio and understanding the company's values and culture
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.