📌 Core Information
🔹 Job Title: Digital Marketing Data Analyst
🔹 Company: Lyreco Group
🔹 Location: Pezinok, Bratislava, Slovakia
🔹 Job Type: Full-Time
🔹 Category: Data Analysis, Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Connecting customer behavior data across platforms to deliver real-time reporting and business value
- Designing and optimizing SQL queries for reporting on digital marketing performance
- Collaborating with team members to improve data access and automate processes
- Ensuring data accuracy and maintaining up-to-date documentation
ASSUMPTION: This role requires a strong analytical mindset and proficiency in SQL to effectively manage and interpret complex datasets. The hybrid work arrangement allows for a balance between remote work and in-office collaboration.
📋 Key Responsibilities
✅ Designing, writing, and optimizing SQL queries to retrieve and process data for reporting purposes, focusing on digital marketing performance, customer behavior, and campaign insights
✅ Collaborating with team members to identify opportunities for improved data access and reporting
✅ Managing and optimizing customer data platform (CDP) connections and reporting workflows
✅ Developing automated workflows and scripts to streamline data processing and reporting
✅ Creating dashboards and reports using Power BI or Looker for real-time data analysis
✅ Actively troubleshooting data discrepancies and ensuring data accuracy across platforms
✅ Maintaining up-to-date documentation of important processes and workflows
ASSUMPTION: The role involves a mix of independent data analysis and team collaboration to drive data-driven decision-making and improve overall marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
Experience: 2-5 years of experience in data analysis, with a focus on digital marketing or a related field
Required Skills:
- Advanced SQL knowledge and experience working with relational databases (e.g., Oracle, BigQuery)
- Strong analytical skills and ability to interpret complex datasets
- Experience with ETL processes
- Knowledge of data modeling (star/snowflake schema)
- Proficient in using analytical and BI tools (e.g., Power BI, Looker) for data visualization and reporting
- Ability to design dashboards and regular reports for stakeholders, summarize performance, and recommend optimizations
- Experience with Google Analytics and Zapier is a plus
- Fluent in English, both written and spoken
Preferred Skills:
- Experience with customer data platforms (CDP)
- Knowledge of additional programming languages (e.g., Python, R)
- Experience with data storytelling and presenting insights to non-technical stakeholders
ASSUMPTION: Candidates should have a strong foundation in SQL and data analysis to effectively perform the required tasks and contribute to the team's success.
💰 Compensation & Benefits
Salary Range: €2,100 - €2,500 gross per month, depending on qualifications and experience
Benefits:
- Home Office Flexibility (3 days per week)
- Multisport Card
- Talent Academy for professional development
- Employee Recognition Trips (e.g., Marrakech in 2023)
- Additional Vacation Days (5 days after completing one year of service)
- Referral Bonus (€700 for successful referrals)
- Life Event Contributions
- Coffee and Refreshments
- Affordable Lunch Menu
- Free Psychological Support Line
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range is estimated based on market data for mid-level data analyst positions in Slovakia. Benefits are designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Lyreco Group is the European leader and one of the world's largest distributors of workplace products and services, operating in 40 countries across the globe. They specialize in office supplies, print services, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
Company Size: With over 10,000 employees worldwide, Lyreco offers a large and diverse work environment with opportunities for growth and development.
Founded: Lyreco was founded in 1926 and has since grown into a global leader in its industry.
Company Description:
- Lyreco is committed to delivering sustainably what any workplace needs, so its people can focus on what matters most.
- The company values excellence, passion, respect, and agility, driving every decision and fostering a culture of trust, respect, and ethical behavior.
- Lyreco strives for perfection in everything they do and really cares for their customers, aiming to deliver a great working day for both their people and customers.
Company Specialties:
- Office supplies
- Print services and consumables
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: http://www.lyreco.com
ASSUMPTION: Lyreco's extensive global presence and diverse product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level data analysts with 2-5 years of experience in data analysis, digital marketing, or a related field.
Reporting Structure: The Digital Marketing Data Analyst will report directly to the Digital Marketing Manager and collaborate with various teams, including marketing, sales, and IT.
Work Arrangement: This is a hybrid role, requiring employees to work from the office for 3 days a week and remotely for the remaining 2 days.
Growth Opportunities:
- Talent Academy: Lyreco offers professional development opportunities through its Talent Academy program.
- Employee Recognition Trips: Exceptional employees are rewarded with all-expenses-paid trips to destinations like Marrakech.
- Career Progression: With a large and diverse organization, there are ample opportunities for career growth and advancement within the company.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, fostering a flexible and adaptable work environment.
🌍 Location & Work Environment
Office Type: Lyreco's office in Pezinok, Slovakia, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Lyreco's global headquarters is located in Marly, Hauts-de-France, France, with additional offices in 24 countries worldwide, including the Pezinok office in Slovakia.
Geographic Context:
- Pezinok is a city in western Slovakia with a population of approximately 20,000 people.
- The city is located in the Bratislava Region, about 20 kilometers east of the capital, Bratislava.
- Pezinok offers a mix of urban and rural living, with easy access to nearby nature and outdoor activities.
Work Schedule: The standard workweek is Monday to Friday, with flexible scheduling options available.
ASSUMPTION: The Pezinok office provides a convenient and comfortable work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Digital Marketing Manager or a team member
- On-site or virtual final interview with the Digital Marketing Manager and other stakeholders
Key Assessment Areas:
- Technical skills and proficiency in SQL and data analysis
- Problem-solving abilities and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Lyreco's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Include specific examples of your data analysis work and the impact you've made in previous positions.
- Prepare for the technical interview by brushing up on your SQL skills and practicing data analysis exercises.
- Research Lyreco's company culture and values to demonstrate your alignment with their mission and goals.
ATS Keywords: SQL, data analysis, digital marketing, customer behavior, reporting, Google Analytics, Zapier, ETL, data modeling, Power BI, Looker
ASSUMPTION: Lyreco's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- SQL (Oracle, BigQuery)
- Power BI or Looker
- Google Analytics
- Zapier
- Customer Data Platform (CDP)
- ETL tools (e.g., Talend, Pentaho)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in data analysis and marketing positions.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything they do
- Passion: Caring deeply about their customers and their work
- Respect: Fostering a culture of trust, respect, and ethical behavior
- Agility: Remaining adaptable and innovative in the face of change
Work Style:
- Collaborative: Working closely with various teams to drive data-driven decision-making
- Analytical: Focusing on data interpretation and insight generation
- Adaptable: Embracing a hybrid work arrangement and responding to changing priorities
Self-Assessment Questions:
- Do you thrive in a collaborative work environment, and are you comfortable working with diverse teams to drive data-driven decision-making?
- Are you proficient in SQL and other data analysis tools, and can you effectively interpret and communicate complex data insights to non-technical stakeholders?
- Are you adaptable and comfortable working in a hybrid work arrangement, balancing remote work and in-office collaboration?
ASSUMPTION: Lyreco's company culture emphasizes excellence, passion, respect, and agility, fostering a collaborative and inclusive work environment that values diversity and innovation.
⚠️ Potential Challenges
- Managing and interpreting large, complex datasets to derive meaningful insights
- Collaborating effectively with diverse teams, including marketing, sales, and IT, to drive data-driven decision-making
- Adapting to a hybrid work arrangement, balancing remote work and in-office collaboration
- Keeping up with the latest trends and best practices in data analysis and digital marketing
ASSUMPTION: The role presents both technical and interpersonal challenges that require strong analytical skills, effective communication, and adaptability.
📈 Similar Roles Comparison
- Compared to other data analyst roles, this position places a stronger emphasis on digital marketing performance and customer behavior analysis.
- In the broader context of the digital marketing industry, this role focuses on data-driven decision-making and real-time reporting to optimize marketing strategies and improve overall effectiveness.
- Career progression in this role may lead to senior data analyst or digital marketing manager positions, depending on the candidate's skills, experience, and performance.
ASSUMPTION: This role offers a unique blend of data analysis and digital marketing responsibilities, providing a strong foundation for career growth and development within the industry.
📝 Sample Projects
- Analyzing customer behavior data to identify trends and optimize marketing campaigns
- Designing and implementing automated workflows to streamline data processing and reporting
- Creating dashboards and reports to monitor digital marketing performance and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for the Digital Marketing Data Analyst role at Lyreco.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to the overall success of the digital marketing strategy, and what are the key performance indicators (KPIs) for this position?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- What opportunities are there for professional development and career growth within the company?
- How does the hybrid work arrangement support work-life balance, and what resources are available to employees to facilitate remote work?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare for the technical interview by brushing up on your SQL skills and practicing data analysis exercises.
- Research Lyreco's company culture and values to demonstrate your alignment with their mission and goals.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
