📌 Core Information
🔹 Job Title: Digital Marketing Trainee
🔹 Company: Lyreco Group
🔹 Location: Vantaa, Uusimaa, Finland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Participating in various marketing and communication tasks across Lyreco's digital channels
- Working in a skilled team and collaborating closely with different stakeholders such as product management and sales
- Gaining a comprehensive understanding of digital marketing and its various aspects
- Contributing to the improvement of Lyreco's online presence and customer experience
ASSUMPTION: This role is ideal for recent graduates or students in their final stages of studies looking to gain practical experience in digital marketing.
📋 Key Responsibilities
✅ Participate in various marketing and communication tasks across Lyreco's digital channels
✅ Work in a skilled team and collaborate closely with different stakeholders such as product management and sales
✅ Contribute to the improvement of Lyreco's online presence and customer experience
✅ Assist in the creation and implementation of digital marketing campaigns
✅ Monitor and analyze campaign performance using relevant tools
✅ Assist in the creation of engaging content for various digital platforms
✅ Contribute to the maintenance and updates of Lyreco's website and other digital properties
ASSUMPTION: The role may involve some administrative tasks and project coordination, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Commercial education or studies in the field, recent graduates or in the final stages of studies
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Good social skills and project coordination ability
- Genuine interest in digital marketing
- Strong communication skills in Finnish and English
- Ability to work independently and in a team
- Proficient in using social media platforms and MS Office tools
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of SEO and SEM principles
- Familiarity with Google Analytics
ASSUMPTION: Candidates with a strong academic record and relevant coursework will be prioritized.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level digital marketing roles in Finland, typically ranging from €2,000 to €2,500 gross per month
Benefits:
- Good employee benefits package
- Hybrid work arrangement
- Opportunity to work in an international company with a strong presence in the market
Working Hours: Full-time position with standard working hours (8:00 - 16:30) and flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Office Equipment, with a strong focus on workplace products and services
Company Size: 10,001+ employees, with a global presence in 40 countries
Founded: 1926, with headquarters in Marly, Hauts-de-France, France
Company Description:
- Lyreco is the European leader and the third-largest distributor of workplace products and services worldwide
- Committed to delivering sustainably what any workplace needs, so its people can focus on what matters most
- Offers a wide range of products and services, including office supplies, print services, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services
Company Specialties:
- Workplace products and services
- Sustainable business practices
- Global presence and expertise
Company Website: www.lyreco.com
ASSUMPTION: Lyreco's extensive global network and commitment to sustainability make it an attractive employer for candidates seeking international career opportunities and a focus on corporate social responsibility.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Customer Marketing Manager
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Learning and development opportunities through on-the-job training and workshops
- Potential for career progression within the marketing department or other areas of the business
- Exposure to international projects and collaborations
ASSUMPTION: The trainee role is designed to provide a comprehensive introduction to digital marketing, with opportunities for growth and development based on performance and initiative.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative work environment
Office Location(s): Vantaa, Finland (Aviapoliksen alue)
Geographic Context:
- Vantaa is the fourth most populous city in Finland, located approximately 15 kilometers north of Helsinki
- Home to a diverse range of industries, including technology, logistics, and retail
- Offers a good balance between urban and natural environments, with numerous parks and recreational areas
Work Schedule: Standard working hours with flexible hybrid work arrangement, allowing for a balance between on-site collaboration and remote work
ASSUMPTION: The hybrid work arrangement provides candidates with the flexibility to balance their personal and professional lives while still benefiting from the collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Problem-solving and analytical skills
- Cultural fit and alignment with Lyreco's values
- Enthusiasm and initiative in digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing principles and trends
- Showcase your ability to work effectively in a team and collaborate with stakeholders
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Digital Marketing, Communication, Project Coordination, Social Media, Content Management, Team Collaboration, Initiative, Written Communication, Verbal Communication
ASSUMPTION: The application process may vary depending on the number of candidates and the hiring manager's availability.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- SEO and SEM tools (e.g., Google Search Console, Google Ads)
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and campaigns the trainee is involved in.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything we do
- Passion: Showing genuine enthusiasm and commitment to our work
- Respect: Valuing and appreciating the diversity of our team members
- Agility: Being adaptable and responsive to change
Work Style:
- Collaborative: Working effectively in a team and with stakeholders
- Initiative: Taking ownership of tasks and projects
- Adaptable: Being open to feedback and willing to learn and grow
Self-Assessment Questions:
- Do you share Lyreco's commitment to excellence and passion for our work?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you have the initiative and adaptability to thrive in a fast-paced and evolving industry?
ASSUMPTION: Candidates who demonstrate a strong alignment with Lyreco's values and work style will be more likely to succeed in the role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and evolving industry
- Working effectively with diverse stakeholders and team members
- Balancing on-site and remote work responsibilities
ASSUMPTION: The trainee role may present challenges related to time management, adaptability, and communication, but these can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Unlike other entry-level marketing roles, this trainee position offers a comprehensive introduction to digital marketing and the opportunity to work in a global company with a strong focus on sustainability
- Candidates with relevant internships or projects in digital marketing may find this role more appealing than other entry-level positions, as it offers a broader range of responsibilities and growth opportunities
- In terms of career progression, this role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the marketing department and the company as a whole
ASSUMPTION: The unique aspects of this trainee role, such as its focus on digital marketing and global presence, set it apart from other entry-level marketing positions and make it an attractive option for candidates seeking a comprehensive introduction to the field.
📝 Sample Projects
- Assisting in the creation and implementation of a social media marketing campaign to promote Lyreco's sustainability initiatives
- Contributing to the optimization of Lyreco's website and other digital properties for search engines and user experience
- Assisting in the analysis and reporting of digital marketing campaign performance using relevant tools and metrics
ASSUMPTION: The specific projects the trainee is involved in may vary depending on the company's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Lyreco?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Lyreco support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching Lyreco's business, industry, and competitors
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
