📌 Core Information
🔹 Job Title: Digital Marketing Executive (SEO, Content, Video)
🔹 Company: Perspectv Recruitment
🔹 Location: Worthing, West Sussex, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to boost website traffic and improve rankings
- Creating engaging content for blogs, press releases, email campaigns, and social media
- Planning, creating, and optimizing short video content for digital and social media platforms
- Managing and organizing email marketing campaigns across multiple platforms
- Collaborating with various teams to create high-quality marketing materials and maintain brand consistency
- Analyzing marketing performance and translating data into actionable insights
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through digital marketing channels.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve website traffic and search engine rankings
✅ Write clear, engaging, and SEO-friendly copy for various marketing channels, including blogs, press releases, and email campaigns
✅ Plan, create, and optimize short video content for digital and social media platforms
✅ Manage and organize email marketing campaigns across multiple platforms
✅ Create high-quality marketing materials, such as brochures and product sheets, ensuring brand consistency
✅ Analyze marketing performance using relevant tools and translate data into actionable insights
✅ Collaborate with designers and translation agencies to create content for international audiences
✅ Stay up-to-date with digital marketing trends and find new ways to improve marketing performance
✅ Support PR communications and external brand messaging
ASSUMPTION: This role requires a proactive and innovative mindset, with a strong focus on continuous learning and improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in a digital marketing, SEO, or content-focused role, ideally within the B2B sector
Required Skills:
- Proven experience in SEO best practices, keyword research, and analytics
- Excellent writing skills, with the ability to create clear, engaging, and SEO-friendly content
- Solid understanding of video creation and editing for social and digital platforms
- Proficiency in email marketing tools, CRMs, and creative platforms like Canva, InDesign, Photoshop, or Premiere Pro
- Strong analytical skills, with the ability to spot trends and suggest improvements
- Highly organized, with excellent time management and attention to detail
- Proactive mindset, with a willingness to bring fresh ideas to the table
Preferred Skills:
- Good knowledge of paid media platforms, such as LinkedIn Ads and Meta Ads
- Experience working with external designers and agencies
ASSUMPTION: Candidates with a strong portfolio showcasing their writing, video, and design skills will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: £35,000 - £40,000 per annum
Benefits:
- Tailored training and support to help you grow at your own pace
- Regular 1:1 coaching and performance feedback
- A friendly, collaborative environment where every idea matters
- Real opportunities to grow within a forward-thinking business
- Modern open-plan workspace with a casual dress code
- Private healthcare and life insurance
- Company pension contribution
- Free on-site parking and daily snacks
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing executive role in the United Kingdom, with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. Perspectv Recruitment focuses on connecting people with the next step in their workplace journey, providing a partnership approach to service their clients.
Company Size: 11-50 employees. This size allows for a more personal and collaborative work environment, with opportunities for growth and career development.
Founded: 2011. Perspectv Recruitment started in Melbourne and expanded to Sydney in 2012, providing services throughout Australia.
Company Description:
- Perspectv Recruitment embraces the evolving nature of networking and engagement while remaining steadfast in their core value that people matter.
- The company positions itself as an 'Enabler' behind its clients' and candidates' success, aiming for a 'win-win' scenario in every interaction.
- As a boutique agency, Perspectv Recruitment has the ability to see the 'ones' and not lose people in the crowd while still being broad enough to consistently deliver high-caliber candidates to their ever-growing clientele.
Company Specialties:
- IT
- Customer Service
- Call Centre
- Administration
- Industrial
- Manufacturing
- Warehousing
- Recruitment
Company Website: http://www.perspectiverecruitment.com
ASSUMPTION: Perspectv Recruitment's focus on people and their success makes it an attractive option for candidates looking to grow within a forward-thinking business.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career development within the marketing department and the broader organization.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and collaborate with various teams, including Sales, Customer Support, and Partnerships.
Work Arrangement: On-site, full-time. The role requires regular collaboration with internal teams and external partners, making an on-site presence beneficial.
Growth Opportunities:
- Expanding skills in SEO, content creation, and video production
- Developing leadership and management skills through team collaboration and mentoring
- Gaining experience in international marketing and brand management
- Advancing to a senior marketing role or specializing in a specific marketing channel
ASSUMPTION: The growth opportunities in this role are closely tied to the candidate's ability to demonstrate initiative, learn quickly, and build strong relationships with internal and external stakeholders.
🌍 Location & Work Environment
Office Type: Modern open-plan workspace with a casual dress code
Office Location(s): Worthing, West Sussex, United Kingdom
Geographic Context:
- Worthing is a large seaside town located in West Sussex, with a population of approximately 104,600 people.
- The town offers a mix of urban and coastal living, with easy access to Brighton and London.
- Worthing has a vibrant cultural scene, with numerous events, festivals, and attractions throughout the year.
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break
ASSUMPTION: The Worthing office provides a collaborative and creative work environment, with easy access to local amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-person or video interview with the Marketing Manager and a member of the marketing team
- Final interview with the company's Director
Key Assessment Areas:
- Candidates' understanding of SEO best practices and their ability to implement effective strategies
- Writing skills and ability to create engaging content for various marketing channels
- Video creation and editing skills, with a focus on creating high-quality, on-brand content
- Candidates' ability to work collaboratively with internal teams and external partners
- Problem-solving skills and ability to translate data into actionable insights
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing, SEO, and content creation.
- Include examples of your previous work, such as blog posts, videos, or marketing campaigns, to demonstrate your abilities.
- Prepare for interview questions that focus on your understanding of SEO, content creation, and video production, as well as your ability to work collaboratively with teams.
ATS Keywords: SEO, content creation, video production, email marketing, data analysis, B2B marketing, time management, attention to detail, proactive mindset
ASSUMPTION: Applicants should focus on demonstrating their technical skills and ability to work collaboratively with teams throughout the application and interview process.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz
- Content creation tools: Canva, InDesign, Photoshop, Google Docs
- Video creation and editing tools: Premiere Pro, iMovie, Final Cut Pro
- Email marketing tools: Mailchimp, Constant Contact, HubSpot
- CRM: Salesforce, HubSpot, Zoho CRM
- Analytics tools: Google Analytics, Adobe Analytics, Mixpanel
ASSUMPTION: The tools and technologies listed are not exhaustive, and candidates may be required to use additional software or platforms depending on the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- People matter
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Innovative and creative, with a willingness to try new approaches
- Customer-focused, with a strong commitment to delivering high-quality results
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you committed to continuous learning and improvement in your role?
- Do you have a proven track record of delivering high-quality results in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders, both internal and external to the organization?
ASSUMPTION: Candidates who align with Perspectv Recruitment's company values and work style are more likely to succeed in this role and contribute to the organization's ongoing success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with internal teams and external partners to deliver high-quality results
- Balancing creativity and analytical skills to drive marketing performance
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist role, this position places a greater emphasis on SEO and content creation, with a broader range of marketing channels and responsibilities.
- In contrast to a Video Producer role, this position requires a strong focus on SEO and content creation, as well as the ability to manage multiple marketing channels and campaigns.
- Compared to a Marketing Coordinator role, this position offers more autonomy and responsibility, with the opportunity to drive marketing performance and strategy.
ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Developing and implementing an SEO strategy to improve website traffic and search engine rankings for a B2B e-commerce platform
- Creating a series of engaging video content for a social media campaign, targeted at a specific niche audience
- Managing an email marketing campaign to promote a new product launch, with a focus on driving customer engagement and conversions
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing specific projects that candidates may be required to complete.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that the company has implemented in the past, and what made them successful?
- How does the company approach international marketing and brand management, and what opportunities are there for growth in this area?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, values, and approach to marketing, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marketing Executive (SEO, Content, Video)
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing, SEO, and content creation.
- Prepare for interview questions that focus on your understanding of SEO, content creation, and video production, as well as your ability to work collaboratively with teams.
- If selected for an interview, be prepared to provide examples of your previous work, such as blog posts, videos, or marketing campaigns, to demonstrate your abilities.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
