Digital Marketing Intern

📌 Core Information

🔹 Job Title: Digital Marketing Intern

🔹 Company: MTAB Technology Center P Ltd

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, tracking, and optimizing digital marketing campaigns
• Collaborating with the marketing team on various projects
• Gaining industry experience in a remote work environment
• Working with a team of experts and following systems and processes

ASSUMPTION: This role is ideal for fresh graduates or early-career professionals looking to gain practical experience in digital marketing.

📋 Key Responsibilities

✅ Developing and implementing digital marketing campaigns across various channels

✅ Conducting research on the business environment and the role of marketing and business development

✅ Working on projects related to SEO marketing, email campaigns, social media presence, newsletters, brand building, copywriting, and campaign management

✅ Monitoring analytics and impact of content developed

✅ Periodically presenting marketing activities to management and stakeholders to assess new needs and set direction

✅ Keeping up-to-date with digital marketing trends

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's or Master's degree specializing in Sales and Marketing from a reputed institute, or certification course from any reputed institute in Digital Marketing

Experience: No prior experience required, but any prior marketing or sales internship would be an asset

Required Skills:

• Good conceptual knowledge in Marketing
• Good communication skills
• Willingness to work with a team and follow systems and processes
• Enthusiasm to learn and embrace new challenges
• Proficient in using a laptop/computer, smartphone, and uninterrupted internet connection with noise-cancellation headphones

Preferred Skills:

• Familiarity with digital marketing tools and platforms
• Experience in content creation and management
• Basic knowledge of SEO and SEM

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 15,000 - 25,000 per month (Estimated based on industry standards for entry-level digital marketing internships in Chennai)

Benefits:

• Remote opportunities
• Flexible timing
• Portfolio building
• Diverse project experience
• Out-of-the-box work
• Learn on-demand SaaS tools (Moodle and Zoho One)

Working Hours: 25-30 hours per week

ASSUMPTION: The estimated salary range is based on industry standards for entry-level digital marketing internships in Chennai. The actual salary may vary based on the company's internal policies and the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on cloud ERP, digital transformation, and talent management

Company Size: 51-200 employees, which means the company is large enough to offer diverse opportunities but small enough for interns to make a significant impact

Founded: 2011, with over 14 years of experience in the industry

Company Description:

• MTAB Technology Center offers business intelligence solutions through cloud ERP from Zoho
• The company focuses on sales and marketing, HR and admin, and finance functions, providing contextually pre-configured Zoho tools with add-on customization
• MTAB Technology Center serves educational institutions, specialized food industries, and similar learning communities

Company Specialties:

• Cloud ERP
• Digital Transformation
• Zoho Partner
• Expertise in digital transformation of various industries
• Talent management platforms
• Job role-based evaluations and onboarding courses
• Manufacturing training solutions
• Automation, CNC, Robotics, and Industry 4.0 technologies

Company Website: https://www.mtabtechnology.com/

ASSUMPTION: MTAB Technology Center's diverse range of services and expertise provide ample opportunities for interns to learn and grow in various aspects of business and technology.

📊 Role Analysis

Career Level: Entry Level (Intern)

Reporting Structure: The intern will report directly to the marketing team and work closely with business heads and stakeholders

Work Arrangement: Remote (Solely), with flexible timing and the option to work part-time or full-time

Growth Opportunities:

• Potential full-time employment after the internship period
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Possibility to work with clients and contribute to real-world projects

ASSUMPTION: The remote work arrangement and flexible timing provide interns with the opportunity to balance their internship with other commitments, such as studies or part-time jobs.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu
• The city is known for its cultural heritage, historical landmarks, and vibrant food scene
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year

Work Schedule: Flexible, with the option to work part-time or full-time

ASSUMPTION: The remote work arrangement allows interns to work from anywhere with an internet connection, making it an attractive option for those who prefer to work from home or have other commitments.

💼 Interview & Application Insights

Typical Process:

• Job postings on the company's career page
• Call for registration and enrollment
• Initiating portfolio submissions
• Evaluation process on the Abhyaz platform
• Interview and job offer
• Onboarding

Key Assessment Areas:

• Digital marketing knowledge and skills
• Communication and teamwork abilities
• Adaptability and willingness to learn
• Portfolio and project submissions

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experiences
• Prepare a portfolio showcasing your work in digital marketing, such as social media campaigns, blog posts, or website designs
• Be ready to discuss your understanding of the digital marketing landscape and trends
• Research the company and its clients to demonstrate your interest and preparation for the role

ATS Keywords: Digital Marketing, SEO, Email Marketing, Social Media, Brand Building, Campaign Management, Marketing Intern, Entry Level, Remote Work, Chennai, Tamil Nadu, India

ASSUMPTION: The interview process may involve multiple rounds, including technical assessments and behavioral interviews, to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Moodle (Learning Management System)
• Zoho One (Collaboration and Project Management)
• Google Workspace (Communication and Collaboration)
• Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
• SEO Tools (Google Search Console, SEMrush, Ahrefs)
• Email Marketing Platforms (Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific projects and campaigns the intern works on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Remote and flexible work arrangements
• Focus on results and outcomes rather than hours worked
• Open and collaborative work environment
• Continuous learning and improvement

Self-Assessment Questions:

• Do you align with the company's values of innovation, customer-centricity, collaboration, integrity, and excellence?
• Are you comfortable working in a remote and flexible work environment?
• Do you prefer a work style that focuses on results and outcomes rather than hours worked?

ASSUMPTION: MTAB Technology Center values interns who are self-motivated, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Working remotely may require strong self-discipline and time management skills
• The internship may involve working on multiple projects simultaneously, requiring strong organizational skills
• The role may require working with clients and contributing to real-world projects, which can be challenging but rewarding
• The internship may involve working with a diverse team, requiring strong communication and collaboration skills

ASSUMPTION: The potential challenges listed are not exhaustive and may vary based on the specific projects and work arrangements the intern is involved in.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital marketing and remote work arrangement
• Digital marketing internships may require similar skills and knowledge but may vary in their focus on specific channels or aspects of digital marketing
• This role may offer more flexibility and growth opportunities compared to traditional entry-level marketing roles

ASSUMPTION: The specific aspects of digital marketing and remote work arrangement may vary based on the company and the internship program.

📝 Sample Projects

• Developing and implementing a social media marketing campaign for a client in the education sector
• Conducting keyword research and on-page SEO optimization for a client's website
• Creating and executing an email marketing campaign for a client in the food industry

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific clients and projects the intern works on.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does the marketing team collaborate with other departments, such as sales and business development?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working remotely, and how does the company address them?

ASSUMPTION: The key questions listed are not exhaustive and may vary based on the specific aspects of the role and the company that the candidate is interested in.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experiences
• Prepare a portfolio showcasing your work in digital marketing, such as social media campaigns, blog posts, or website designs
• Be ready to discuss your understanding of the digital marketing landscape and trends
• Research the company and its clients to demonstrate your interest and preparation for the role
• Follow up with the hiring manager one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.