📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: The Walt Disney Company
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, Internship
🔹 Category: Digital Marketing (General)
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Milan, Italy)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Marketing Supervisor in planning and executing editorial calendars across various social media platforms.
- Collaborating with external agencies and regional teams for content production, localization, and approvals.
- Capturing and editing content live from marketing activations and events for real-time social coverage.
- Assisting with social campaign reporting and ad-hoc analysis, as well as paid social campaign management.
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in digital marketing within the entertainment industry.
📋 Key Responsibilities
✅ Support the Digital Marketing Supervisor in planning and executing editorial calendars across all social platforms (Instagram, TikTok, Facebook, X, YouTube, etc.).
✅ Liaise with external agencies for asset production, localization, and delivery of digital materials and with regional teams for content approvals.
✅ Capture and edit content live from marketing activations, events, and premieres for real-time social coverage.
✅ Monitor and report on social trends, identifying opportunities to create relevant and engaging content.
✅ Assist with social campaign reporting and ad-hoc analysis, as well as paid social campaign management.
ASSUMPTION: The intern will work closely with the Digital Marketing Supervisor and other teams to ensure consistent and engaging content across all platforms.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field.
Experience: No prior experience required, but relevant internships or projects are a plus.
Required Skills:
- Knowledge of major social media platforms and social trends.
- A strong passion for movies, entertainment, and digital culture.
- Ability to capture and create social content and familiarity with video editing apps.
- Proficient with main presentation tools (Microsoft Power Point, Canva, Keynote) and Microsoft full stack.
- Excellent organizational and communication skills with a strategic and collaborative mindset.
Preferred Skills:
- Fluency in additional languages, particularly Italian or French.
- Experience working with CRM platforms.
ASSUMPTION: Candidates should have a strong interest in the entertainment industry and a solid understanding of social media platforms and trends.
💰 Compensation & Benefits
Salary Range: Internships at The Walt Disney Company typically offer a competitive hourly wage or stipend. The exact salary will be discussed during the interview process.
Benefits:
- Gain valuable experience working for a global entertainment company.
- Opportunity to work on high-profile marketing campaigns and events.
- possibility to network with industry professionals and learn from experienced mentors.
Working Hours: Full-time internships typically require working 40 hours per week, Monday through Friday, with some flexibility for event coverage.
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the digital marketing field. The exact salary may vary depending on the candidate's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Walt Disney Company operates in the entertainment industry, with a focus on creating and distributing high-quality content across various platforms.
Company Size: With over 10,000 employees, Disneyland Paris is a large organization that offers a wide range of career opportunities across various departments.
Founded: Disneyland Paris was founded in 1992 and has since become one of the most popular tourist destinations in Europe.
Company Description:
- Disneyland Paris is a leading provider of entertainment experiences, offering a unique blend of creativity, innovation, and storytelling.
- The company is committed to creating magical memories for its guests and providing a supportive and inclusive work environment for its employees.
- Disneyland Paris is a subsidiary of The Walt Disney Company, a global entertainment conglomerate that includes film studios, television networks, and theme parks.
Company Specialties:
- Theme park operations and management
- Entertainment production and distribution
- Retail and hospitality services
- Marketing and communications
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris is a well-established and respected employer in the entertainment industry, offering a diverse range of career opportunities for talented individuals.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students or recent graduates looking to gain practical experience in digital marketing.
Reporting Structure: The intern will report directly to the Digital Marketing Supervisor and collaborate with other teams, such as CRM and regional offices.
Work Arrangement: This is an on-site internship based in Milan, Italy. The intern will be expected to work full-time, with some flexibility for event coverage.
Growth Opportunities:
- Gain hands-on experience in digital marketing within the entertainment industry.
- Develop skills in social media management, content creation, and campaign analysis.
- Network with industry professionals and learn from experienced mentors.
- Potential full-time employment opportunities upon successful completion of the internship.
ASSUMPTION: This internship offers a unique opportunity for candidates to gain practical experience in digital marketing and make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: The intern will work on-site at the Disney offices in Milan, Italy.
Office Location(s): Via Ferrante Aporti 6/8, 20125 Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and serves as a major hub for fashion, design, and finance.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Milan is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: The intern will work full-time, with some flexibility for event coverage. The work schedule may vary depending on the needs of the marketing campaigns and events.
ASSUMPTION: The on-site work environment at Disney's Milan office is dynamic and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Disney Careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Digital Marketing Supervisor and other team members to discuss the role and the candidate's qualifications.
- Background check and reference checks for selected candidates.
Key Assessment Areas:
- Knowledge of social media platforms and trends
- Communication and presentation skills
- Creativity and strategic thinking
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and social media.
- Demonstrate your passion for the entertainment industry and your understanding of Disney's brand values.
- Prepare examples of your previous work, such as social media campaigns or content you've created, to showcase your skills during the interview.
ATS Keywords: Social Media, Digital Marketing, Content Creation, Video Editing, Microsoft Office, Strategic Thinking, Collaboration, CRM, Entertainment Industry
ASSUMPTION: The application process for this internship is competitive, and candidates should be prepared to demonstrate their skills and passion for digital marketing and the entertainment industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to support the digital marketing efforts of the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Optimism
- Storytelling
Work Style:
- Collaborative
- Creative
- Adaptable
- Results-driven
Self-Assessment Questions:
- How do you align with Disney's core values, and how have you demonstrated these values in your previous experiences?
- How do you stay up-to-date with the latest social media trends and platforms?
- Can you provide an example of a time when you created engaging content for a social media platform, and what was the outcome?
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Disney's company values and how they can contribute to the company's culture and mission.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines simultaneously.
- Adapting to the fast-paced and dynamic nature of the entertainment industry.
- Working flexible hours, including evenings and weekends, for event coverage.
- Navigating a large and complex organization with multiple departments and teams.
ASSUMPTION: The intern should be prepared to face challenges and adapt to the dynamic and fast-paced environment of the entertainment industry.
📈 Similar Roles Comparison
- This internship is similar to other digital marketing internships in the entertainment industry, but offers the unique opportunity to work for a global entertainment company with a strong brand presence.
- Compared to other internships in the field, this role may offer more responsibility and autonomy in managing social media campaigns and content creation.
- This internship is an excellent stepping stone for a career in digital marketing within the entertainment industry, offering valuable experience and networking opportunities.
ASSUMPTION: Candidates should research other digital marketing internships in the entertainment industry to better understand the unique opportunities and challenges of this role.
📝 Sample Projects
- Creating and executing a social media campaign for the launch of a new Disney movie or TV show.
- Analyzing social media trends and data to inform content strategy and improve engagement.
- Collaborating with external agencies to produce and localize digital materials for social media campaigns.
ASSUMPTION: The intern will have the opportunity to work on a variety of projects that showcase their skills and contribute to the company's marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the digital marketing team?
- How does the company support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in digital marketing for the entertainment industry?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and social media.
- Prepare examples of your previous work, such as social media campaigns or content you've created, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
