P

Digital Marketing Intern - Emiratization

Philips
Full-time
On-site
Dubai, Dubayy, United Arab Emirates

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Intern - Emiratization

πŸ”Ή Company: Philips

πŸ”Ή Location: Dubai - TECOM, Dubai

πŸ”Ή Job Type: Full-Time, Intern

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-23

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site (3 days/week)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting digital media and consumer marketing activities for Philips Personal Health in the MENA region
  • Coordinating marketing campaigns and providing insights from digital marketing efforts
  • Performing market analysis and research on competition
  • Monitoring social media platforms for brand mentions or negative comments
  • Assisting in marketing and advertising promotional activities

ASSUMPTION: This role is part of Philips' Emiratization program, aiming to hire 10% nationals from UAE by 2026, in compliance with UAE nationalization law.

πŸ“‹ Key Responsibilities

βœ… Coordinate with the Consumer Marketing team on brainstorming & aligning on marketing campaigns for MENA region

βœ… Use various tools to pull out data and provide insights from digital marketing campaigns, create reports about their effectiveness

βœ… Perform market analysis and research on competition

βœ… Monitor social media platforms for brand mentions or negative comments about company’s products or services

βœ… Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)

βœ… Manage and update company database and customer relationship management systems (CRM)

ASSUMPTION: The role may involve working with various teams and stakeholders across the MENA region.

🎯 Required Qualifications

Education: Pursuing Bachelor’s or Master’s degree in Marketing, Business Administration, or Engineering

Experience: No prior experience required, but relevant internships or projects are a plus

Required Skills:

  • Native Arabic and very good English communication skills
  • Knowledge of digital media, data analytics, and content creation
  • Proficient in Microsoft Excel and PowerPoint
  • Strong presentation and communication skills

Preferred Skills:

  • Experience with CRM systems
  • Knowledge of marketing automation tools
  • Familiarity with market research methods

ASSUMPTION: As this is an internship role, candidates are expected to be students or recent graduates with limited professional experience.

πŸ’° Compensation & Benefits

Salary Range: AED 2,500 - 3,500 per month (Estimated, based on market research for internship roles in Dubai)

Benefits:

  • 6-month contract with potential extension
  • On-the-job training and mentorship
  • Opportunity to work with a global healthcare technology leader

Working Hours: Full-time (40 hours/week), with a flexible work arrangement of 3 days in the office and the rest remote

ASSUMPTION: The salary range is an estimate based on market research for internship roles in Dubai. Actual compensation may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people’s health and well-being through meaningful innovation.

Company Size: Philips is a large corporation with over 10,000 employees globally, providing a dynamic and diverse work environment.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

  • Philips is a health technology company that aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
  • The company focuses on healthcare as a connected whole, helping people live healthily, aiding clinicians in making precise diagnoses, and supporting patients' recovery at home in the community.
  • Philips innovates for people with the belief that there's always a way to make life better.

Company Specialties:

  • Healthcare
  • Medical Devices
  • Health systems
  • Cardiology
  • Healthtech
  • Oncology
  • Respiratory
  • Fertility, pregnancy, and Connected Care

Company Website: Philips

ASSUMPTION: Philips' focus on improving people's health and well-being makes it an attractive employer for candidates interested in the healthcare industry.

πŸ“Š Role Analysis

Career Level: Entry-level, with opportunities for growth and learning

Reporting Structure: The intern will report directly to the Consumer Marketing team and work closely with various stakeholders across the MENA region.

Work Arrangement: Hybrid, with 3 days in the office and the rest remote

Growth Opportunities:

  • On-the-job training and mentorship
  • Potential extension or conversion to a full-time position
  • Networking opportunities with industry professionals

ASSUMPTION: This internship role offers a unique opportunity for students or recent graduates to gain valuable experience in the marketing field and contribute to Philips' mission.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Dubai - TECOM, Dubai

Geographic Context:

  • Dubai is a multicultural city with a vibrant business environment
  • The TECOM area is home to various multinational companies and startups
  • Dubai offers a high standard of living, with numerous entertainment, dining, and cultural attractions

Work Schedule: Full-time (40 hours/week), with a flexible work arrangement of 3 days in the office and the rest remote

ASSUMPTION: The Dubai office provides a dynamic and multicultural work environment, with easy access to various amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Background check and offer extension

Key Assessment Areas:

  • Communication and presentation skills
  • Knowledge of digital media and marketing
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Philips' values

Application Tips:

  • Highlight relevant coursework, projects, or internships that demonstrate your skills and experience
  • Tailor your resume and cover letter to emphasize your fit for the role and Philips' mission
  • Prepare examples of your work and be ready to discuss them during the interview

ATS Keywords: Digital Marketing, Intern, Emiratization, MENA, Marketing Campaigns, Data Analysis, CRM, Social Media Monitoring

ASSUMPTION: The application process may vary depending on the hiring manager and team, but typically follows a structured approach with multiple assessment stages.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Market research tools (e.g., Google Trends, SEMrush)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and tasks assigned to the intern.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Performance-driven
  • People-centric
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to learning

Self-Assessment Questions:

  • Do you have strong communication and presentation skills in both Arabic and English?
  • Are you comfortable working in a multicultural and dynamic team environment?
  • Are you proactive, results-driven, and open to learning new skills and tools?

ASSUMPTION: Philips values a diverse and inclusive work environment, and candidates who demonstrate cultural awareness and adaptability are likely to be a good fit.

⚠️ Potential Challenges

  • Adapting to a fast-paced and dynamic work environment
  • Balancing multiple projects and tasks simultaneously
  • Working with various teams and stakeholders across the MENA region
  • Meeting tight deadlines and maintaining high-quality standards

ASSUMPTION: The internship role may present challenges, but it also offers opportunities for growth and learning in a supportive work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing internships, this role offers a unique opportunity to work with a global healthcare technology leader and contribute to its mission
  • Philips' focus on improving people's health and well-being sets it apart from other companies in the industry
  • This internship provides a clear career path for growth and development within the marketing field

ASSUMPTION: While there may be similarities with other marketing internships, this role stands out due to Philips' mission, industry focus, and global presence.

πŸ“ Sample Projects

  • Conducting market research and analysis on competitors in the MENA region
  • Developing and executing social media campaigns to promote Philips' products and services
  • Assisting in the organization and execution of marketing events and promotional activities

ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this internship role fit into the overall marketing strategy for Philips in the MENA region?
  • What opportunities are there for growth and learning within the team and the company?
  • How does Philips support the professional development of its interns?
  • What is the typical career path for marketing professionals at Philips?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to your professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your work and be ready to discuss them during the interview
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.