π Core Information
πΉ Job Title: Digital Marketing Intern - Emiratization
πΉ Company: Philips
πΉ Location: Dubai - TECOM, Dubai
πΉ Job Type: Full-Time, Intern
πΉ Category: Marketing
πΉ Date Posted: 2025-05-23
πΉ Experience Level: Entry Level (0-2 years)
πΉ Remote Status: On-site (3 days/week)
π Job Overview
Key aspects of this role include:
- Supporting digital media and consumer marketing activities for Philips Personal Health in the MENA region
- Coordinating marketing campaigns and providing insights from digital marketing efforts
- Performing market analysis and research on competition
- Monitoring social media platforms for brand mentions or negative comments
- Assisting in marketing and advertising promotional activities
ASSUMPTION: This role is part of Philips' Emiratization program, aiming to hire 10% nationals from UAE by 2026, in compliance with UAE nationalization law.
π Key Responsibilities
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Coordinate with the Consumer Marketing team on brainstorming & aligning on marketing campaigns for MENA region
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Use various tools to pull out data and provide insights from digital marketing campaigns, create reports about their effectiveness
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Perform market analysis and research on competition
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Monitor social media platforms for brand mentions or negative comments about companyβs products or services
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Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
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Manage and update company database and customer relationship management systems (CRM)
ASSUMPTION: The role may involve working with various teams and stakeholders across the MENA region.
π― Required Qualifications
Education: Pursuing Bachelorβs or Masterβs degree in Marketing, Business Administration, or Engineering
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Native Arabic and very good English communication skills
- Knowledge of digital media, data analytics, and content creation
- Proficient in Microsoft Excel and PowerPoint
- Strong presentation and communication skills
Preferred Skills:
- Experience with CRM systems
- Knowledge of marketing automation tools
- Familiarity with market research methods
ASSUMPTION: As this is an internship role, candidates are expected to be students or recent graduates with limited professional experience.
π° Compensation & Benefits
Salary Range: AED 2,500 - 3,500 per month (Estimated, based on market research for internship roles in Dubai)
Benefits:
- 6-month contract with potential extension
- On-the-job training and mentorship
- Opportunity to work with a global healthcare technology leader
Working Hours: Full-time (40 hours/week), with a flexible work arrangement of 3 days in the office and the rest remote
ASSUMPTION: The salary range is an estimate based on market research for internship roles in Dubai. Actual compensation may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Philips operates in the healthcare technology industry, focusing on improving peopleβs health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees globally, providing a dynamic and diverse work environment.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips is a health technology company that aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
- The company focuses on healthcare as a connected whole, helping people live healthily, aiding clinicians in making precise diagnoses, and supporting patients' recovery at home in the community.
- Philips innovates for people with the belief that there's always a way to make life better.
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and Connected Care
Company Website: Philips
ASSUMPTION: Philips' focus on improving people's health and well-being makes it an attractive employer for candidates interested in the healthcare industry.
π Role Analysis
Career Level: Entry-level, with opportunities for growth and learning
Reporting Structure: The intern will report directly to the Consumer Marketing team and work closely with various stakeholders across the MENA region.
Work Arrangement: Hybrid, with 3 days in the office and the rest remote
Growth Opportunities:
- On-the-job training and mentorship
- Potential extension or conversion to a full-time position
- Networking opportunities with industry professionals
ASSUMPTION: This internship role offers a unique opportunity for students or recent graduates to gain valuable experience in the marketing field and contribute to Philips' mission.
π Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Dubai - TECOM, Dubai
Geographic Context:
- Dubai is a multicultural city with a vibrant business environment
- The TECOM area is home to various multinational companies and startups
- Dubai offers a high standard of living, with numerous entertainment, dining, and cultural attractions
Work Schedule: Full-time (40 hours/week), with a flexible work arrangement of 3 days in the office and the rest remote
ASSUMPTION: The Dubai office provides a dynamic and multicultural work environment, with easy access to various amenities and attractions.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Knowledge of digital media and marketing
- Problem-solving and analytical skills
- Cultural fit and alignment with Philips' values
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your skills and experience
- Tailor your resume and cover letter to emphasize your fit for the role and Philips' mission
- Prepare examples of your work and be ready to discuss them during the interview
ATS Keywords: Digital Marketing, Intern, Emiratization, MENA, Marketing Campaigns, Data Analysis, CRM, Social Media Monitoring
ASSUMPTION: The application process may vary depending on the hiring manager and team, but typically follows a structured approach with multiple assessment stages.
π οΈ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Market research tools (e.g., Google Trends, SEMrush)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and tasks assigned to the intern.
π Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Performance-driven
- People-centric
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to learning
Self-Assessment Questions:
- Do you have strong communication and presentation skills in both Arabic and English?
- Are you comfortable working in a multicultural and dynamic team environment?
- Are you proactive, results-driven, and open to learning new skills and tools?
ASSUMPTION: Philips values a diverse and inclusive work environment, and candidates who demonstrate cultural awareness and adaptability are likely to be a good fit.
β οΈ Potential Challenges
- Adapting to a fast-paced and dynamic work environment
- Balancing multiple projects and tasks simultaneously
- Working with various teams and stakeholders across the MENA region
- Meeting tight deadlines and maintaining high-quality standards
ASSUMPTION: The internship role may present challenges, but it also offers opportunities for growth and learning in a supportive work environment.
π Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work with a global healthcare technology leader and contribute to its mission
- Philips' focus on improving people's health and well-being sets it apart from other companies in the industry
- This internship provides a clear career path for growth and development within the marketing field
ASSUMPTION: While there may be similarities with other marketing internships, this role stands out due to Philips' mission, industry focus, and global presence.
π Sample Projects
- Conducting market research and analysis on competitors in the MENA region
- Developing and executing social media campaigns to promote Philips' products and services
- Assisting in the organization and execution of marketing events and promotional activities
ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's skills and interests.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship role fit into the overall marketing strategy for Philips in the MENA region?
- What opportunities are there for growth and learning within the team and the company?
- How does Philips support the professional development of its interns?
- What is the typical career path for marketing professionals at Philips?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to your professional development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work and be ready to discuss them during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.