📌 Core Information
🔹 Job Title: Digital Marketing Manager, Brand & Regional
🔹 Company: TD
🔹 Location: Mount Laurel, New Jersey
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand media strategies and tactical plans
- Collaborating with internal teams and media agency partners
- Managing budgets and leading projects
- Working primarily on local and regional initiatives
- Acting as the COE and subject matter expert in brand media
ASSUMPTION: This role requires a high level of expertise in digital marketing, brand strategy, and media buying. The individual will need to be comfortable working with multiple stakeholders and managing complex projects.
📋 Key Responsibilities
✅ Develop and execute brand media strategies and tactical plans to achieve marketing and business objectives
✅ Collaborate with internal teams and media agency partners to develop and implement media plans
✅ Manage budgets and lead projects, ensuring they are completed on time and within budget
✅ Work primarily on local and regional initiatives, supporting TD's evolving regional approach
✅ Act as the COE and subject matter expert in brand media, providing guidance and expertise to other teams
✅ Navigate and optimize campaigns via business managers and platforms such as Facebook Business Manager and Google Ads Manager Suite
✅ Develop and execute long-term measurement plans for attribution
ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills. The individual will need to be comfortable working with complex data and making data-driven decisions.
🎯 Required Qualifications
Education: Undergraduate degree and/or relevant professional certifications
Experience: 7+ years of relevant experience in digital marketing
Required Skills:
- Proficient knowledge of multiple marketing disciplines
- Expertise in brand strategy and media buying
- Proficient in campaign set up and maintenance in platforms such as Meta and Google Ads Manager Suite
- Ability to manage budgets and lead projects
- Strong analytical and communication skills
- Ability to work collaboratively and build relationships
- Proficient in MS Office
- Ability to analyze, organize, and prioritize work while meeting multiple deadlines
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
Preferred Skills:
- Awareness of media strategy, planning, buying, and execution
- Media sponsorship package negotiation and evaluation
- Agency management experience
- Proficient in navigating and executing plans via business managers
- Proficient in martech space and understanding in-platform campaign measurement strategies
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on brand strategy and media buying. Experience working with media agencies is a plus.
💰 Compensation & Benefits
Salary Range: $86,840 - $139,360 USD
Benefits:
- Health Benefits
- Well-being Benefits
- Savings Programs
- Retirement Programs
- Paid Time Off
- Banking Benefits
- Career Development
- Reward and Recognition
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience. The benefits package is comprehensive and includes health, well-being, savings, retirement, and time off programs.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1855
Company Description:
- TD is one of the world's leading global financial institutions
- Serves over 27 million households and businesses in Canada, the United States, and around the world
- Guided by the vision to Be the Better Bank and the purpose to enrich the lives of customers, communities, and colleagues
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: https://www.td.com/us/en/
ASSUMPTION: TD is a large, established financial institution with a wide range of products and services. It is known for its commitment to customer experience and innovation.
📊 Role Analysis
Career Level: Experienced
Reporting Structure: The role reports directly to the Senior Manager, Brand Media & Organic Social Media
Work Arrangement: On-site, with occasional domestic travel
Growth Opportunities:
- Potential to take on more responsibility and lead larger projects
- Opportunities to work on high-impact, strategic initiatives
- Possibility to transition into a management role with experience
ASSUMPTION: The role offers opportunities for career growth and development within the marketing function. With experience, the individual may be able to take on more responsibility and move into a management role.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Mount Laurel, New Jersey
Geographic Context:
- Mount Laurel is located in southern New Jersey, approximately 20 miles east of Philadelphia
- The area is known for its suburban communities and easy access to major highways
- Mount Laurel is home to several corporate headquarters and offers a variety of housing options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The office is located in a suburban area with easy access to major highways and public transportation. The work schedule is typical for a corporate environment, with some flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the hiring team
- Final round interview with the senior manager
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise
- Brand strategy and media buying knowledge
- Project management and leadership skills
- Ability to work collaboratively and build relationships
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant experience in digital marketing, brand strategy, and media buying
- Demonstrate strong project management and leadership skills
- Showcase ability to work collaboratively and build relationships
- Tailor resume and cover letter to the specific role and company
- Prepare for behavioral and technical interview questions
ATS Keywords: Digital Marketing, Brand Strategy, Media Buying, Project Management, Leadership, Collaboration, Analytics, Problem-Solving
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. The hiring team will be looking for candidates with a strong background in digital marketing, brand strategy, and media buying, as well as strong project management and leadership skills.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Ads Manager Suite
- MS Office Suite
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role requires proficiency in various digital marketing platforms, project management tools, and data analysis tools. The individual should be comfortable working with these tools and able to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empathy
- Inclusion
- Respect
- One TD
Work Style:
- Collaborative
- Data-driven
- Innovative
- Customer-focused
- Agile
Self-Assessment Questions:
- How do you align with TD's values, particularly in the context of this role?
- How do you approach working collaboratively with internal teams and media agency partners?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: TD values a strong cultural fit and looks for candidates who align with its values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including internal teams and media agency partners
- Keeping up-to-date with industry trends and best practices in digital marketing and media buying
- Navigating a large, complex organization
ASSUMPTION: The role presents several challenges, including managing multiple projects and working with diverse stakeholders. The individual should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Media Manager or Brand Manager within a marketing agency
- However, this role is focused on local and regional initiatives, whereas agency roles may be more focused on national or global campaigns
- This role offers opportunities for career growth and development within a large, established organization
- Agency roles may offer more exposure to a variety of clients and industries
ASSUMPTION: This role offers a unique opportunity to work on local and regional initiatives within a large, established financial institution. The role offers opportunities for career growth and development within the marketing function.
📝 Sample Projects
- Developing and executing a regional media plan to support a new product launch
- Collaborating with the distribution marketing team to create an integrated campaign for a local event sponsorship
- Analyzing campaign performance data to optimize media buys and improve ROI
ASSUMPTION: These sample projects illustrate the types of initiatives the individual may work on in this role. The projects require a strong understanding of digital marketing, brand strategy, and media buying, as well as strong project management and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Media & Organic Social Media team?
- How does this role fit into the broader marketing strategy and organization at TD?
- What are the most pressing challenges facing the team and how can this role help address them?
- How does TD support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role and how are they tracked and measured?
ASSUMPTION: These interview questions are designed to help the candidate understand the team dynamics, role fit, and career growth opportunities within the organization. The candidate should also ask questions about the company's marketing strategy, performance metrics, and professional development programs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, brand strategy, and media buying
- Prepare for behavioral and technical interview questions, focusing on your experience and skills in these areas
- Research TD's marketing strategy and recent campaigns to demonstrate your understanding of the company and its initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
