📌 Core Information
🔹 Job Title: Digital Marketing Operations Manager - B2B (all genders)
🔹 Company: Babbel
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing email communication strategy and HubSpot CRM
- Collaborating with various marketing teams to drive growth
- Analyzing marketing performance metrics and providing actionable insights
- Working closely with the Head of B2B Marketing to monitor overall marketing performance
- Developing and implementing B2B digital marketing strategies to nurture leads
ASSUMPTION: This role requires a strong background in digital marketing operations, particularly with HubSpot, and the ability to manage multiple projects effectively.
📋 Key Responsibilities
✅ Be the primary subject matter expert of HubSpot, our CRM and Marketing Automation tool for the Marketing team
✅ Develop and implement B2B digital marketing strategies to nurture our prospect database in HubSpot and drive growth in target accounts
✅ Create the infrastructure for segmented email campaigns in HubSpot designed to nurture leads by topic, buyer persona, industry, etc.
✅ Collaborate closely with the Marketing Content team to strategize the content themes of each segmented email campaign
✅ Analyze email performance metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and identify areas for improvement
✅ Collaborate with the Design team to develop compelling email visuals that resonate with target audiences
✅ Work closely with the Website team in the development of landing pages and forms that drive engagement and new leads
✅ Work alongside the Field Marketing team to ensure accurate lead uploads and routing from events, optimizing the follow-up processes for maximized lead conversion
✅ Work closely with the Head of B2B Marketing to monitor and report on overall marketing performance, providing actionable insights and recommendations based on data analysis
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing operations, with a strong focus on HubSpot
Required Skills:
- Expertise in using HubSpot as a CRM and Marketing Automation tool
- Deep expertise in digital marketing quality standards and the end-to-end marketing lifecycle
- Strong verbal, presentation, and written communication skills
- Proven ability to coordinate multiple simultaneous projects with varying timelines
- Excellent prioritization and time-management skills, with experience working in agile methodologies
Preferred Skills:
- Fluency in multiple languages
- Experience working in a B2B environment
ASSUMPTION: Candidates with a strong background in digital marketing operations and a proven track record of driving growth through effective strategies are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Digital Marketing Operations Manager with 5-10 years of experience in Berlin)
Benefits:
- 30 vacation days and the chance to take a 3-month Sabbatical
- Flexible working hours and remote-friendly options (Jobbatical up to 3 months inside the EU and the UK)
- Internal learning opportunities and a yearly learning & development budget for external training
- Free language learning with Babbel
- Mobility benefits options and a discounted Urban Sports Club membership
- Employee communities and cultural and regular social events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Babbel is a leading language learning platform, operating in the e-learning providers industry
Company Size: Babbel has 1,001-5,000 employees, offering a mid-sized company environment with ample opportunities for collaboration and growth
Founded: Babbel was founded in 2007, with a mission to create mutual understanding through language
Company Description:
- Babbel offers digital language learning products for consumers and businesses
- The company aims to make learners conversational as fast as possible through effective learning methods
- Babbel's team reflects the diversity of its users, with over 80 nationalities represented
Company Specialties:
- E-learning
- Mobile Apps
- Online Courses
- Language Learning
- Edtech
Company Website: www.babbel.com
ASSUMPTION: Babbel's diverse team and user-focused approach contribute to its success in the language learning industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital marketing professional looking to advance their career in a leadership capacity
Reporting Structure: The Digital Marketing Operations Manager will report directly to the Head of B2B Marketing and collaborate with various marketing teams
Work Arrangement: This role is on-site (Hybrid), with flexible working hours and remote-friendly options
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to expand skills and knowledge through internal learning opportunities and external training
- Chance to work on high-impact projects and drive growth for a leading language learning platform
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Babbel's headquarters is located in Berlin, Germany, with a modern and collaborative work environment
Office Location(s): Andreasstraße 72, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The office is located in the central district of Friedrichshain, with easy access to public transportation
- Babbel's office is designed to foster collaboration and creativity, with nap, faith, and family rooms available
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote-friendly options
ASSUMPTION: Babbel's office environment and location in Berlin provide an ideal setting for collaboration, creativity, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- HubSpot expertise and digital marketing skills
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience with HubSpot and digital marketing operations
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with marketing performance analysis
ATS Keywords: HubSpot, Digital Marketing, Email Campaigns, Marketing Performance, Data Analysis, Collaboration, Project Management
ASSUMPTION: Babbel's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot (CRM and Marketing Automation tool)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in HubSpot and familiarity with various digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Driven by purpose
- Create mutual understanding
- Continuous learning
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Babbel's company values, particularly 'driven by purpose' and 'create mutual understanding'?
- How comfortable are you working in a collaborative and data-driven environment?
- How do you approach continuous learning and adaptation in your role?
ASSUMPTION: Babbel's company culture emphasizes collaboration, innovation, and a strong sense of purpose, making it an ideal fit for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple projects with varying timelines and priorities
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with various marketing teams and stakeholders
- Working in a fast-paced and dynamic environment
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a proactive approach to continuous learning.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on HubSpot and B2B digital marketing strategies
- Industry-specific context: The language learning industry is competitive and dynamic, requiring innovative marketing strategies to drive growth
- Career path comparison: This role offers a clear path for career advancement into senior marketing roles or management positions within the company
ASSUMPTION: This role offers unique opportunities for growth and advancement within the language learning industry.
📝 Sample Projects
- Developing and implementing a segmented email campaign strategy to nurture leads by topic, buyer persona, and industry
- Analyzing email performance metrics and optimizing campaigns for improved open rates, click-through rates, and conversion rates
- Collaborating with the Field Marketing team to optimize lead uploads and routing from events, maximizing lead conversion
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Digital Marketing Operations Manager role at Babbel.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Babbel's B2B offerings?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Babbel support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced and dynamic environment like Babbel?
- How does Babbel foster a culture of collaboration and innovation?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, company culture, and long-term growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Babbel's jobs page
- Tailor your resume and cover letter to highlight your relevant experience with HubSpot and digital marketing operations
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with marketing performance analysis
- Research Babbel's company culture and values to demonstrate your fit for the role and organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
