Digital Marketing SEO Lead

📌 Core Information

🔹 Job Title: Digital Marketing SEO Lead

🔹 Company: KeyBank

🔹 Location: 4910 Tiedeman Road - Brooklyn, Ohio 44144

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading KeyBank's SEO digital work and collaborating with business partners to enhance SEO performance
• Optimizing website content and monitoring SEO metrics to drive traffic and improve visibility
• Working with vendors and business partners to improve website visibility and overall search engine results
• Researching competitor sites and identifying opportunities for improvement
• Developing and owning the line of business SEO strategy and strategic roadmap

ASSUMPTION: This role requires a strong understanding of SEO best practices, digital marketing strategies, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead KeyBank's SEO digital work and collaborate with business partners to enhance SEO performance

✅ Optimize and craft engaging website content, product pages, and other attributes to drive more natural traffic to the website

✅ Work with business partners to build high-quality backlinks, craft and optimize URLs, and improve overall website page loading and functionality

✅ Research competitor sites and identify opportunities for improvement

✅ Monitor website traffic, keyword rankings, and other SEO performance metrics to understand performance and where gaps exist

✅ Draft and own the line of business SEO strategy and strategic roadmap

✅ Use knowledge of marketing principles to provide recommendations on the use of tactics to achieve both marketing and business objectives to obtain maximum returns

✅ Develop and obtain approval on marketing project briefs

✅ Understand and support learning agendas and test plan approaches

✅ Incorporate marketing best practices and insights from prior campaign results into plans

✅ Review and provide feedback for creative treatments

✅ Partner with product partners to build strong relationships rooted in trust and shared business goals

✅ Coordinate with internal and external business partners, including line of business partners, analytics, creative services, agencies, compliance, and leadership, to develop and define an effective marketing plan

✅ Support marketing planning and execution for assigned product line(s) while adhering to established procedures

✅ Identify opportunities to delegate work to team members, fostering growth of those around them

✅ Effectively recognize and escalate potential risk. Have a handle on all team control procedures, testing, and processes where applicable

✅ Follow established processes and think of new ways to perform work while effectively managing risk

✅ Provide timely and effective communication to team members to ensure awareness and commitment to department initiatives

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field or equivalent work experience

Experience: 5-7 years of experience in marketing, advertising agency, or project management

Required Skills:

• Knowledge of managing the end-to-end marketing campaign process
• Knowledge and experience in digital marketing and search channels

Preferred Skills:

• Experience working in a highly regulated industry
• Experience with compliance and/or risk management

ASSUMPTION: Candidates with experience in SEO, content optimization, backlink building, and website traffic monitoring will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $71,000 to $115,000 annually, depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts and perks

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with this level of experience. Actual compensation may vary based on factors such as location and individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: KeyBank operates in the banking industry, offering a wide range of financial services to consumers and businesses. The banking industry is highly competitive and regulated, with a focus on financial wellness and customer satisfaction.

Company Size: KeyBank is a large organization with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, KeyBank offers a structured work environment with established processes and procedures.

Founded: KeyBank was founded in 1849 and has since grown to become one of the nation’s largest financial services companies, with a presence in multiple states.

Company Description:

• KeyBank is committed to building a team of engaged employees who do the right thing for their clients and shareholders, helping them achieve financial wellness each and every day.
• Headquartered in Cleveland, Ohio, KeyCorp is one of the nation’s largest financial services companies, providing investment management, retail and commercial banking, consumer finance, and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally.
• KeyBank is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Company Specialties:

• Retail Banking
• Commercial Banking
• Equipment Leasing
• Finance and Investments

Company Website: www.key.com

ASSUMPTION: KeyBank's focus on financial wellness and customer satisfaction makes it an attractive employer for individuals looking to make a positive impact in the financial services industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and SEO. The role involves leading SEO efforts, collaborating with cross-functional teams, and driving strategic initiatives.

Reporting Structure: The Digital Marketing SEO Lead will report directly to the Consumer Marketing Team Lead and may have supervisory responsibilities for marketing team members.

Work Arrangement: This role is on-site, with the primary work location at 4910 Tiedeman Road in Brooklyn, Ohio. Some flexibility may be available for remote work, depending on business needs and team preferences.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels or product lines
• Career progression to a more senior marketing role within the organization

ASSUMPTION: As a large organization, KeyBank offers numerous opportunities for career growth and development, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: The primary work location is an on-site office at 4910 Tiedeman Road in Brooklyn, Ohio. The office is a professional environment with a focus on collaboration and teamwork.

Office Location(s): 4910 Tiedeman Road, Brooklyn, Ohio 44144

Geographic Context:

• The office is located in the Cleveland metropolitan area, offering access to a diverse range of cultural, recreational, and entertainment opportunities.
• The area has a humid continental climate, with warm summers and cold, snowy winters.
• The cost of living in the Cleveland area is generally lower than in other major metropolitan areas, with affordable housing and a lower cost of goods and services.

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and team preferences

ASSUMPTION: The on-site work environment at KeyBank is designed to foster collaboration, innovation, and productivity, with a focus on supporting the needs of both employees and customers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the consumer marketing team lead and other team members
• Final interview with the senior marketing manager
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and SEO expertise
• Strategic thinking and planning
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with KeyBank's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of SEO best practices and digital marketing strategies in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research KeyBank's mission, values, and culture to show your enthusiasm for the opportunity and alignment with the organization

ATS Keywords: SEO, digital marketing, content optimization, backlink building, website traffic monitoring, keyword ranking analysis, marketing strategy development, project management, risk management, vendor management, creative feedback, team leadership, communication, analytical skills, attention to detail, compliance

ASSUMPTION: KeyBank's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the organization and the individual.

🛠️ Tools & Technologies

• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Jira, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with industry-standard SEO tools, content management systems, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Put clients first
• Collaborate and win together
• Innovate and adapt
• Take ownership

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and responsive to change
• Data-driven and analytical
• Customer-focused and committed to exceptional service

Self-Assessment Questions:

• How do you align with KeyBank's core values, particularly "Do the right thing" and "Put clients first"?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
• How do you prioritize and manage multiple projects and stakeholders effectively?

ASSUMPTION: KeyBank's culture is focused on collaboration, innovation, and a commitment to doing the right thing for clients and shareholders. Candidates who align with these values and demonstrate a strong work ethic and customer focus will be well-suited to the organization.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders effectively
• Keeping up with the latest SEO best practices and industry trends
• Navigating a highly regulated industry and adhering to compliance requirements
• Balancing strategic planning and day-to-day tactical execution

ASSUMPTION: The Digital Marketing SEO Lead role presents unique challenges and opportunities for growth and development, requiring strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or SEO Team Lead in other organizations, with a focus on driving SEO strategy and execution for a specific business unit or product line
• In comparison to other marketing roles, this position requires a higher level of technical expertise in SEO and a deeper understanding of digital marketing strategies
• Career progression from this role may include advancement to a marketing management or director role, with broader responsibilities for marketing strategy and execution across multiple channels and product lines

ASSUMPTION: The Digital Marketing SEO Lead role at KeyBank offers a unique opportunity to drive SEO strategy and execution for a large financial services organization, with ample opportunities for career growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of KeyBank's website and developing a strategic roadmap for improvement
• Optimizing website content and meta tags to improve search engine rankings and drive organic traffic
• Building high-quality backlinks through strategic partnerships and outreach campaigns

• Monitoring and analyzing website traffic, keyword rankings, and other SEO performance metrics to inform strategy and optimization efforts

ASSUMPTION: The Digital Marketing SEO Lead role at KeyBank involves a wide range of projects and initiatives, requiring strong analytical skills, creativity, and a commitment to continuous learning and improvement.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for KeyBank?
• What are the key priorities for this role in the first 90 days?
• How does KeyBank support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does KeyBank measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving success for KeyBank.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for phone or video screens and in-person or video interviews, focusing on your digital marketing and SEO expertise, strategic thinking, and cultural fit
• Research KeyBank's mission, values, and culture to show your enthusiasm for the opportunity and alignment with the organization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.